Lead Field Marketing Manager

📌 Core Information

🔹 Job Title: Lead Field Marketing Manager

🔹 Company: DeepL

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Austin, TX) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and driving regional marketing strategy for the US and Canada
• Collaborating cross-functionally to align marketing activities with business objectives
• Generating pipeline and driving awareness through field events and digital campaigns
• Measuring success and making data-driven adjustments to marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Build and drive strategy for the US and Canada, in partnership with GTM partners

✅ Drive top-of-funnel lead generation through partnership with performance marketing peers and field events

✅ Create targeted events to support deal acceleration

✅ Ensure positive ROI from all field marketing activities, using data to measure success and make strategic adjustments

✅ Adapt global marketing strategies to the specific needs and nuances of the Americas market

✅ Work cross-functionally with comms, customer marketing to create local reference customers

✅ Collaborate with sales and marketing teams to align field marketing activities with broader business objectives and pipeline needs.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7-8 years of experience executing large-scale field marketing campaigns, preferably within B2B SaaS organizations

Required Skills:

• Excellent project management skills
• Strong analytical skills and data-driven mindset
• Proven experience creating and executing effective marketing campaigns
• Strong understanding of B2B event planning and management
• Proven experience managing event budgets

Preferred Skills:

• Experience in a SaaS scale-up with 500+ employees
• Fluency in Spanish or French

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the company's global presence and the nature of the position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Lead Field Marketing Manager with 7-8 years of experience in the US)

Benefits:

• Diverse and internationally distributed team
• Open communication, regular feedback
• Hybrid work, flexible hours
• Regular in-person team events
• Monthly full-day hacking sessions
• 30 days of annual leave
• Competitive benefits

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the US. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Language AI and Communications

Company Size: Medium (1,001-5,000 employees)

Founded: 2017

Company Description:

• Global communications platform powered by Language AI
• Mission to break down language barriers and improve communication
• Products include human-sounding translations and intelligent writing suggestions

Company Specialties:

• Language AI
• Communications
• Enterprise security

Company Website: https://www.deepl.com/en/translator

ASSUMPTION: DeepL is a fast-growing, innovative company with a strong focus on employee well-being and open communication.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Global Head of Field Marketing

Work Arrangement: Hybrid, with a focus on in-person collaboration in the Austin, TX office

Growth Opportunities:

• Potential to expand the role's scope and impact as the company grows
• Opportunities to work with and learn from a diverse, international team
• Possibility to take on leadership responsibilities as the team grows

ASSUMPTION: This role offers significant growth potential, both personally and professionally, as DeepL continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and well-being

Office Location(s): Austin, Texas, United States

Geographic Context:

• Austin is a vibrant, growing city with a strong tech industry
• Texas is a central US state with a diverse economy and no state income tax
• The United States offers a wide range of cultural, recreational, and professional opportunities

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The Austin office provides a dynamic, collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the global head of field marketing
• Final interview with the marketing leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Project management skills
• Analytical and data-driven mindset
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of DeepL's mission and products
• Showcase your ability to develop and execute strategic marketing plans

ATS Keywords: Field Marketing, Regional Marketing, Lead Generation, Event Planning, B2B Marketing, SaaS, Marketing Strategy, Pipeline Generation, Cross-Functional Collaboration

ASSUMPTION: DeepL's application process is designed to assess candidates' strategic thinking, planning, and execution skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Event management platforms (e.g., Eventbrite, Cvent)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Open communication and regular feedback
• Diversity and inclusion
• Innovation and continuous learning

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach open communication and regular feedback in your current role?
• Can you describe a time when you had to adapt your marketing strategy based on data or changing circumstances?
• How do you ensure that your work aligns with the broader goals and objectives of your team and organization?

ASSUMPTION: DeepL values candidates who are strong communicators, data-driven, and able to work effectively in a collaborative, cross-functional environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting global marketing strategies to the specific needs and nuances of the Americas market
• Working effectively in a hybrid work environment
• Balancing the need for data-driven decision-making with the need for quick execution

ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and the ability to work effectively in a collaborative, cross-functional environment.

📈 Similar Roles Comparison

• Unlike traditional field marketing roles, this position requires a strong focus on regional strategy and adaptation
• DeepL's global presence and focus on Language AI set it apart from other communications platforms
• This role offers significant growth potential, both personally and professionally, as DeepL continues to expand its global presence

ASSUMPTION: This role is unique in its focus on regional strategy and adaptation, and offers significant growth potential as DeepL continues to expand.

📝 Sample Projects

• Developing and executing a regional marketing strategy for the US and Canada
• Creating targeted events to support deal acceleration and drive pipeline generation
• Measuring the success of field marketing activities and making data-driven adjustments to marketing strategies

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic marketing plans, as well as their ability to work effectively in a collaborative, cross-functional environment.

❓ Key Questions to Ask During Interview

• How does DeepL approach regional marketing strategy and adaptation?
• Can you describe the team structure and dynamics within the field marketing department?
• How does DeepL support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DeepL measure the success of its field marketing activities, and how can I contribute to improving these metrics?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.