📌 Core Information
🔹 Job Title: Lead Generation & Bid Specialist
🔹 Company: Illumina
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Biotechnology Research
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing the entire bidding process from capture of "editais" to receiving the Purchase Order.
- Expanding Illumina's reach within the Brazilian market by generating new contacts and leads for the sales team.
- Identifying new end users within existing customer accounts to increase sales opportunities.
- Collaborating with the sales and commercial development teams to create effective lead generation campaigns.
- Evaluating prospect’s needs and goals prior to handing leads off to the sales team.
ASSUMPTION: This role requires a strong understanding of the Brazilian market and bidding laws, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Manage the entire bidding process, including preparation of documentation and participation in BID sessions.
✅ Research, analyze, and identify Brazilian researchers and groups that might benefit from next-generation sequencing.
✅ Lead prospecting activities to identify new customers within the Brazil market.
✅ Identify new end users within existing customer accounts to increase sales opportunities.
✅ Generate lists of qualified target prospects for outbound marketing campaigns.
✅ Maintain information within lead databases and customer relationship management (CRM) platform.
✅ Develop and execute strategies to reach out to potential customers and collaborate with sales teams.
✅ Evaluate prospect’s needs and goals prior to handing leads off to the sales team.
✅ Track and report on lead generation performance metrics and continuously refine approaches.
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to work both independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum of 2 years of related experience
Required Skills:
- Experience in bidding process (required)
- Experience in lead generation/prospecting (preferred)
- Knowledge of genetics, genomics, bioinformatics, and related applications and techniques (e.g., PCR, NGS)
- Knowledge of the related market in Brazil
- Ability to conduct market research for targeted leads
- Highly self-motivated, adaptable, independent individual with excellent project management skills and attention to detail
- Outstanding interpersonal skills and ability to work as a team player in a dynamic, fast-paced, matrixed environment
- Experience with CRM (Salesforce) and lead nurturing strategies (preferred but not required)
- Excellent written and oral communication skills
- Advanced English (preferred)
Preferred Skills:
- Experience in the life sciences, pharma, or medical device industries
- Fluency in Portuguese
ASSUMPTION: Candidates with experience in lead generation within the genomics or life sciences industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role in Brazil is R$ 70,000 - R$ 100,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Employee resource groups and social responsibility opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Illumina is a global leader in DNA sequencing and array-based technologies, serving customers in the research, clinical, and applied markets. Their products are used for applications in the life sciences, oncology, reproductive health, agriculture, and other emerging segments.
Company Size: Illumina is a large enterprise with approximately 10,000 employees worldwide. This size offers opportunities for career growth and diverse collaborations.
Founded: Illumina was founded in 1998 and has since grown to become a publicly traded company with a strong focus on innovation and improving human health through genomics.
Company Description:
- Illumina's mission is to improve human health by unlocking the power of the genome.
- The company focuses on innovation, offering a wide range of products and services for DNA sequencing, array-based technologies, and related applications.
- Illumina is committed to expanding access to genomic technology to realize health equity for billions of people around the world.
Company Specialties:
- DNA sequencing and array-based technologies
- Life sciences research and applications
- Clinical and applied markets
- Oncology, reproductive health, and agriculture
Company Website: www.illumina.com
ASSUMPTION: Illumina's large size and global presence offer applicants a dynamic work environment with diverse opportunities for growth and collaboration.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of relevant experience and the ability to grow within the organization.
Reporting Structure: The Lead Generation & Bid Specialist reports directly to the Associate Director of Commercial Operations and collaborates with the sales and commercial development teams.
Work Arrangement: This is a hybrid position, requiring on-site work in São Paulo, Brazil, with some flexibility for remote work.
Growth Opportunities:
- Progression to senior roles within the commercial operations or sales teams
- Expanding expertise in the Brazilian market and genomics industry
- Potential international assignments or relocation opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the biotechnology industry.
🌍 Location & Work Environment
Office Type: Illumina's São Paulo office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 5200 Illumina Way, San Diego, CA 92122, US; 19 Granta Park, Cambridge, England CB21 6DF, GB; 1 International Ct, Scoresby, Victoria 3179, AU; 1999 Yishan Road, 12F, Building #23, Shanghai Business Park Phase III, Shanghai, China 200233, CN; Shiba 5-36-7, Mita Bellju Building 22F, Minato-ku, Tokyo, Japan 108-0014, JP; Alameda Santos 787, São Paulo, Brazil 01419-001, BR
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options.
- The city is a major hub for the biotechnology and life sciences industries in Latin America.
- São Paulo has a tropical savanna climate, with mild winters and hot, humid summers.
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) with some flexibility for hybrid work arrangement.
ASSUMPTION: Working in São Paulo offers applicants the opportunity to live and work in a dynamic, multicultural city with a thriving biotechnology industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the commercial operations and sales teams
- Background check and offer extension
Key Assessment Areas:
- Market research and lead generation skills
- Understanding of the Brazilian market and bidding laws
- Communication and interpersonal skills
- Problem-solving and project management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in lead generation, market research, and the Brazilian market.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Demonstrate your enthusiasm for Illumina's mission and the opportunity to improve human health through genomics.
ATS Keywords: Lead Generation, Bidding Process, Market Research, Project Management, Interpersonal Skills, CRM, Communication Skills, Genomics Knowledge, Sales Strategies, Prospecting, Documentation Preparation, Team Collaboration, Attention to Detail, Self-Motivated, Adaptability, Quick Learner
ASSUMPTION: Illumina's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and teamwork.
🛠️ Tools & Technologies
- CRM (Salesforce)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Lead generation and market research tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, Datanyze)
ASSUMPTION: Familiarity with CRM software, lead generation tools, and Microsoft Office Suite is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Diversity & Inclusion
Work Style:
- Dynamic, fast-paced, and matrixed environment
- Strong focus on teamwork and collaboration
- Results-driven and goal-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong understanding of the Brazilian market and bidding laws?
- Are you passionate about Illumina's mission to improve human health through genomics?
ASSUMPTION: Illumina values candidates who are strong collaborators, adaptable, and passionate about their mission to improve human health through genomics.
⚠️ Potential Challenges
- Managing the entire bidding process, from capture of "editais" to receiving the Purchase Order, may be challenging for candidates new to the role or the Brazilian market.
- Generating new leads and expanding Illumina's reach within the Brazilian market may require extensive market research and prospecting efforts.
- The dynamic, fast-paced, and matrixed work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment.
- Working in São Paulo may present challenges related to traffic, cost of living, and cultural differences for candidates relocating from other parts of Brazil or internationally.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment and adapt to the unique aspects of working in São Paulo.
📈 Similar Roles Comparison
- Compared to other lead generation roles in the biotechnology industry, this position offers a unique focus on the bidding process and the Brazilian market.
- Illumina's size and global presence provide opportunities for career growth and international assignments not typically available in smaller organizations.
- This role requires a higher level of market research and lead generation experience than entry-level positions but offers more growth potential than senior-level roles.
ASSUMPTION: Applicants should consider their career goals and experience level when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted lead generation campaign for a specific segment of the Brazilian market
- Conducting market research to identify new end users within existing customer accounts and creating a strategic plan to engage them
- Managing the entire bidding process for a major government tender, including documentation preparation, participation in the BID session, and follow-up until the receipt of the Purchase Order
ASSUMPTION: These sample projects illustrate the diverse responsibilities and challenges of the Lead Generation & Bid Specialist role at Illumina.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for the bidding process in Brazil and how this role fits into that process?
- How does the sales team collaborate with the commercial operations team to create effective lead generation campaigns and streamlined customer communication plans?
- What opportunities are there for professional growth and development within the commercial operations or sales teams at Illumina?
- How does Illumina support its employees in adapting to the unique aspects of working in São Paulo?
- Can you provide an example of a successful lead generation campaign executed by the commercial operations team and the impact it had on the sales team's performance?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Illumina's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Illumina Careers portal
- Tailor your resume and cover letter to highlight your relevant experience in lead generation, market research, and the Brazilian market.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Demonstrate your enthusiasm for Illumina's mission and the opportunity to improve human health through genomics.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
