Lead Generation Manager

📌 Core Information

🔹 Job Title: Lead Generation Manager

🔹 Company: Renuity (Mad City Windows & Baths)

🔹 Location: Albany, Troy, Green Island, NY

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of door-to-door marketers to drive lead generation and local awareness
• Recruiting, staffing, training, coaching, and motivating team members
• Providing reporting and ROI metrics to meet or exceed business objectives
• Being the face of Mad City while becoming a fearless face-to-face communicator

ASSUMPTION: This role requires strong leadership and communication skills, with a focus on driving results through team management and face-to-face marketing.

📋 Key Responsibilities

✅ Lead a team of door-to-door marketers to drive lead generation and local awareness

✅ Recruit, staff, train, coach, and motivate team members

✅ Attend weekly meetings with the management team

✅ Provide reporting and ROI metrics to meet or exceed business objectives

✅ Be the face of Mad City while becoming a fearless face-to-face communicator

ASSUMPTION: The role involves significant face-to-face communication and team management, with a focus on driving lead generation and local awareness.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: Prior leadership experience and face-to-face marketing or lead setting experience required

Required Skills:

• Valid Driver's License
• Excellent communication and interpersonal skills
• Ability to multitask and prioritize
• Experience building/recruiting a team of high-level performers

Preferred Skills:

• Experience in the home improvement industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field or equivalent experience may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $150,000 per year, with average managers making between $75K - $110K per year and above-average managers earning upwards of $150K+ per year

Benefits:

• Health, dental, vision, and life insurance
• 401(k) match
• Paid holidays
• PTO available on day 1
• Unlimited growth opportunities

Working Hours: Full-time, with a typical workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on the information given in the job description and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and advancement

Founded: Renuity was founded in 2019, with Mad City Windows & Baths being established in 1998

Company Description:

• Renuity is a national home improvement company that combines local expertise with collaborative project management services
• The company offers a wide range of renovation services, including roofing, window installs, and bathroom/kitchen updates
• Renuity is committed to finding the best possible solution for home repair and remodel needs, ensuring quality products and respect for customers and their homes

Company Specialties:

• Home improvement and renovation services
• Local expertise and national presence
• Collaborative project management

Company Website: renuityhome.com

ASSUMPTION: Renuity's focus on local expertise and national presence provides applicants with opportunities to work with both local and national teams, fostering a diverse and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the management team and is responsible for leading a team of door-to-door marketers

Work Arrangement: On-site, with a focus on face-to-face communication and team management

Growth Opportunities:

• Advancement within the company, such as taking on additional responsibilities or moving into a higher-level management position
• Expanding skills and expertise in areas such as team leadership, marketing, and sales
• Gaining experience working with both local and national teams

ASSUMPTION: The growth opportunities listed are based on the information provided in the job description and industry standards for similar roles.

🌍 Location & Work Environment

Office Type: On-site, with a focus on face-to-face communication and team management

Office Location(s): Albany, Troy, Green Island, NY

Geographic Context:

• The Albany, Troy, and Green Island areas offer a mix of urban and suburban environments, with a variety of cultural, recreational, and entertainment options
• The region is home to several colleges and universities, providing a diverse and educated workforce
• The cost of living in the Albany, Troy, and Green Island areas is generally lower than in larger metropolitan areas, offering applicants a more affordable living situation

Work Schedule: Full-time, with a typical workweek of 40 hours, including evenings and weekends as needed to meet business objectives

ASSUMPTION: The work schedule may vary depending on business needs and the specific requirements of the role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Leadership and management skills
• Communication and interpersonal skills
• Face-to-face marketing and sales experience
• Ability to multitask and prioritize
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on leadership, communication, and face-to-face marketing
• Prepare examples of your past successes in lead generation, team management, and face-to-face communication
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Lead Generation, Team Leadership, Communication, Interpersonal Skills, Recruiting, Training, Coaching, Multitasking, Face-to-Face Marketing, Sales, Home Improvement, Local Awareness

ASSUMPTION: The interview process may vary depending on the specific needs of the company and the role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Results-driven

Work Style:

• Face-to-face communication and team management
• Results-oriented and goal-driven
• Adaptable and flexible, with a willingness to learn and grow

Self-Assessment Questions:

• Do you have strong leadership and communication skills, with a focus on driving results through team management and face-to-face marketing?
• Are you adaptable and flexible, with a willingness to learn and grow in a dynamic and fast-paced environment?
• Do you align with the company's values of being customer-focused, collaborative, innovative, and results-driven?

ASSUMPTION: The self-assessment questions are based on the information provided in the job description and industry standards for similar roles.

⚠️ Potential Challenges

• The role requires significant face-to-face communication and team management, which may be challenging for individuals who prefer working independently or remotely
• The work schedule may require evenings and weekends, which could impact work-life balance
• The role involves driving results and meeting business objectives, which may come with inherent pressures and expectations
• The home improvement industry can be competitive, with a focus on driving sales and lead generation

ASSUMPTION: The potential challenges listed are based on the information provided in the job description and industry standards for similar roles.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position places a greater emphasis on face-to-face communication and team management
• In the home improvement industry, this role focuses on local awareness and lead generation, rather than specific product or service sales
• Career paths in this role may include advancement within the company, such as taking on additional responsibilities or moving into a higher-level management position

ASSUMPTION: The comparison points listed are based on the information provided in the job description and industry standards for similar roles.

📝 Sample Projects

• Developing and implementing a local marketing campaign to drive lead generation and awareness for Mad City Windows & Baths
• Recruiting, training, and coaching a team of door-to-door marketers to meet or exceed business objectives
• Analyzing and reporting on ROI metrics to optimize lead generation strategies and improve overall performance

ASSUMPTION: The sample projects listed are based on the information provided in the job description and industry standards for similar roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the overall organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees, particularly in management roles?
• What are the biggest challenges facing the team and the company as a whole, and how can this role help address them?
• How does the company measure success for this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: The key questions listed are based on the information provided in the job description and industry standards for similar roles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on leadership, communication, and face-to-face marketing
• Prepare examples of your past successes in lead generation, team management, and face-to-face communication
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.