Lead Generation Manager

📌 Core Information

🔹 Job Title: Lead Generation Manager

🔹 Company: Mad City Windows & Baths, a Renuity Company

🔹 Location: Albany, Troy, Green Island, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing & Sales

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of door-to-door marketers to drive lead generation and local awareness
• Recruiting, staffing, training, coaching, and motivating team members
• Attending weekly meetings with the management team
• Providing reporting and ROI metrics to meet or exceed business objectives
• Being the face of Mad City while becoming a fearless face-to-face communicator

ASSUMPTION: This role requires strong leadership, communication, and interpersonal skills. Previous experience in face-to-face marketing or lead setting, along with prior leadership experience, is essential for success in this position.

📋 Key Responsibilities

✅ Lead a team of door-to-door marketers to drive lead generation and local awareness

✅ Recruit, staff, train, coach, and motivate team members

✅ Attend weekly meetings with the management team

✅ Provide reporting and ROI metrics to meet or exceed business objectives

✅ Be the face of Mad City while becoming a fearless face-to-face communicator

ASSUMPTION: This role involves a significant amount of face-to-face interaction and requires strong leadership skills to manage and motivate team members.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 2-5 years of experience in face-to-face marketing, lead setting, or similar role. Prior leadership experience required.

Required Skills:

• Valid Driver's License
• Face-to-face marketing or lead setting experience
• Prior leadership experience
• Excellent communication and interpersonal skills
• Ability to multitask and prioritize

Preferred Skills:

• Experience building/recruiting a team of high-level performers

ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field may be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: Upwards of $150,000/yr (base salary plus performance-based bonus & commission structure). Average managers can make between $75K - $110K per year, with above-average managers earning upwards of $150K+ per year.

Benefits:

• Health, dental, vision, and life insurance
• 401(k) match
• Paid holidays
• PTO available on day 1
• Unlimited growth opportunities

Working Hours: Full-time, with a flexible schedule that may include evenings and weekends.

ASSUMPTION: The salary range provided is an estimate based on the information given in the job description. Actual compensation may vary based on factors such as individual performance, market conditions, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically home improvement and renovation

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 2002 (according to LinkedIn)

Company Description:

• Mad City Windows & Baths is a home improvement company specializing in windows, baths, and other renovation services
• Part of the Renuity family, which combines local expertise with national brand strength
• Committed to making home improvement faster, easier, and stress-free for homeowners

Company Specialties:

• Window installation and replacement
• Bathroom remodeling and renovation
• Other home improvement services

Company Website: madcitywindows.com

ASSUMPTION: Mad City Windows & Baths is a well-established company with a strong reputation in the home improvement industry. Their focus on customer satisfaction and quality workmanship makes them a competitive player in the market.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role involves leading a team of door-to-door marketers and reporting to the management team

Work Arrangement: On-site, with a flexible schedule that may include evenings and weekends

Growth Opportunities:

• Potential for career advancement within the company
• Opportunities to develop leadership and management skills
• Chance to grow with the company as it continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, as Mad City Windows & Baths is part of a larger organization with numerous opportunities for advancement.

🌍 Location & Work Environment

Office Type: On-site, with a primary office located in Green Island, NY

Office Location(s): Albany, Troy, Green Island, NY

Geographic Context:

• Albany, Troy, and Green Island are located in the Capital District of New York
• The area offers a mix of urban and suburban environments, with a population of around 800,000 people
• Home to numerous cultural attractions, historical sites, and outdoor recreation opportunities

Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on driving lead generation and local awareness for the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the management team
• Background check and reference check

Key Assessment Areas:

• Leadership and management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Adaptability and resilience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your leadership and management experience
• Research the company and be prepared to discuss your fit with their mission and values

ATS Keywords: Lead Generation, Team Leadership, Communication, Interpersonal Skills, Multitasking, Recruiting, Training, Coaching, Marketing, Canvassing, Performance Metrics

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and industry standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Quality-driven
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Results-oriented
• Team-focused

Self-Assessment Questions:

• Do you have experience leading and managing a team in a fast-paced environment?
• Are you comfortable with face-to-face communication and sales?
• Do you thrive in a results-driven, collaborative work environment?

ASSUMPTION: A strong cultural fit for this role would involve a candidate who is customer-focused, quality-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing a team of door-to-door marketers in various locations
• Meeting or exceeding business objectives for lead generation and local awareness
• Adapting to a fast-paced, dynamic work environment
• Balancing the demands of leadership, management, and face-to-face communication

ASSUMPTION: The potential challenges for this role involve managing a team, meeting business objectives, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other lead generation or sales management positions in the home improvement industry
• However, this role focuses specifically on door-to-door marketing and local awareness, which may differ from other sales or management positions
• Career progression in this role may involve moving into other management or executive positions within the company

ASSUMPTION: While this role shares similarities with other lead generation or sales management positions, its focus on door-to-door marketing and local awareness sets it apart from other roles in the industry.

📝 Sample Projects

• Developing and implementing a door-to-door marketing strategy to increase local awareness and lead generation
• Recruiting, training, and coaching a team of door-to-door marketers to meet or exceed business objectives
• Analyzing and reporting on lead generation metrics to identify trends and areas for improvement

ASSUMPTION: The sample projects for this role involve developing and implementing marketing strategies, managing and coaching a team, and analyzing performance metrics.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the management team support and develop the lead generation team?
• What opportunities are there for growth and advancement within the company?
• How does the company measure the success of the lead generation team?
• What is the company's approach to work-life balance for this role?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your leadership and management experience
• Research the company and be prepared to discuss your fit with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.