Lead Generation & Outreach Specialist - Expert Connections Team

📌 Core Information

🔹 Job Title: Lead Generation & Outreach Specialist - Expert Connections Team

🔹 Company: Woozle Research

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Research Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with in-person team support)

🚀 Job Overview

Key aspects of this role include:

• Leading expert sourcing and engagement efforts for ongoing research projects
• Running high-conversion, multi-channel outreach campaigns to connect with industry professionals
• Managing the entire outreach funnel, from lead sourcing to scheduling
• Collaborating closely with research teams to meet project recruitment goals and deadlines

ASSUMPTION: This role requires strong communication skills, a proactive approach, and the ability to thrive in a fast-paced environment. Previous experience in outbound lead generation, cold outreach, or expert sourcing is essential for success.

📋 Key Responsibilities

✅ Own expert lead generation across all live research projects—from sourcing through to scheduling

✅ Use tools like LinkedIn, Apollo, Clay, Instantly, and CRM platforms to identify, verify, and contact qualified experts

✅ Build and manage multi-step outreach sequences via email, LinkedIn, and other messaging platforms

✅ Write clear, compelling outreach messages that resonate with specific professional profiles

✅ Coordinate expert scheduling with internal research teams and ensure participants meet project criteria

✅ Track response rates, optimize messaging, and A/B test campaigns to improve performance

✅ Maintain and expand Woozle’s proprietary database of vetted experts

✅ Collaborate closely with Analysts and Associates to meet project recruitment goals and deadlines

ASSUMPTION: This role involves managing multiple live projects and outreach funnels with high attention to detail. Strong organizational skills and the ability to work independently are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 2+ years in outbound lead generation, cold outreach, panel recruitment, or expert sourcing

Required Skills:

• Proven experience running high-volume, multichannel campaigns
• Excellent written communication skills, especially for outbound messaging
• Fluency with lead gen and outreach tools (e.g., LinkedIn Sales Navigator, Clay, Lemlist, Apollo, NeverBounce, etc.)
• Strong organizational skills and attention to detail
• Proactive and self-directed work style, with the ability to thrive in a fast-paced environment

Preferred Skills:

• Experience in expert networks, market research, B2B sales development, or the investment space

ASSUMPTION: Candidates with a strong track record in lead generation, cold outreach, or expert sourcing are most likely to succeed in this role. Familiarity with the investment space or related industries is a plus.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level lead generation specialist in London)

Benefits:

• Competitive base salary with performance-based bonus
• Training support in outreach strategy, tools, or research operations
• Comprehensive medical, dental, and vision insurance
• Hybrid flexibility: Enjoy the benefits of remote work with the support of an in-person team
• Clear KPIs, career tracks, and regular feedback to accelerate development
• Regular opportunities for bonuses and recognition based on performance

Working Hours: Full-time (40 hours per week, with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level lead generation specialist in London. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Woozle Research specializes in investment-grade primary research, providing exclusive, high-quality data to leading hedge funds, private equity firms, and institutional investors. The company focuses on delivering precise, real-time insights sourced directly from industry professionals.

Company Size: Woozle Research has 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: Woozle Research was founded in 2016, with a mission to empower the global investment community with accurate and reliable primary research data and insights.

Company Description:

• Woozle Research is the gold standard in investment-grade primary research
• The company provides exclusive, high-quality data to the world’s leading hedge funds, private equity firms, and institutional investors
• Woozle Research powers smarter investment decisions by delivering precise, real-time insights sourced directly from industry professionals

Company Specialties:

• Primary Research
• Stakeholder Intelligence
• Channel Check Research
• Equity Research
• Market research
• Equities
• Hedge Funds
• Institutional Investors
• Surveillance
• Investment Research
• Asset Management
• Private Equity
• Surveys
• Polls
• Interviews
• Experts
• Hedge Funds
• Private Equity
• M&A
• and Commercial Due Diligence

Company Website: www.woozleresearch.com

ASSUMPTION: Woozle Research is a well-established company in the investment research industry, with a strong reputation for delivering high-quality data and insights to its clients.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in outbound lead generation, cold outreach, or expert sourcing. The position offers opportunities for growth and career advancement within the company.

Reporting Structure: The Lead Generation & Outreach Specialist will report directly to the Core Operations Team and collaborate closely with research teams to meet project recruitment goals and deadlines.

Work Arrangement: This role offers a hybrid work arrangement, allowing employees to enjoy the benefits of remote work while also having the support of an in-person team.

Growth Opportunities:

• Clear KPIs and career tracks to accelerate professional development
• Regular feedback and opportunities for bonuses and recognition based on performance
• Training support in outreach strategy, tools, or research operations

ASSUMPTION: This role offers strong growth opportunities for candidates who demonstrate strong performance and a commitment to professional development.

🌍 Location & Work Environment

Office Type: Woozle Research has offices in London and Glasgow, with a hybrid work arrangement that combines remote work with in-person team support.

Office Location(s): Metro Building, 1 Butterwick, London, England W6 8DL, GB and 2 W Regent Street, Glasgow, Scotland G2 1RW, GB

Geographic Context:

• London is a major global financial hub, with a vibrant investment research industry
• The city offers a diverse range of cultural, entertainment, and dining options
• London has a well-established public transportation system, making it easy to commute to work

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of remote work while also having the support and collaboration opportunities of an in-person team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• In-person or virtual interview with the Core Operations Team to assess cultural fit and skills
• Final interview with a senior team member to discuss the role and company culture in more detail

Key Assessment Areas:

• Communication skills, particularly written communication for outbound messaging
• Experience with lead generation and outreach tools
• Proactivity and self-directed work style
• Organizational skills and attention to detail
• Cultural fit with Woozle Research's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Woozle Research's mission and the investment research industry
• Prepare examples of successful lead generation campaigns or outreach efforts you've managed in the past
• Be ready to discuss your approach to optimizing messaging and targeting to improve response rates

ATS Keywords: Lead Generation, Outreach, Cold Outreach, Expert Sourcing, Communication, Organization, Problem Solving, Attention to Detail, Tech Savvy, Multi-Channel Campaigns, Scheduling, Database Management, Collaboration, A/B Testing, Messaging Optimization, Recruitment

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, experience with lead generation and outreach tools, and cultural fit with Woozle Research's values and work environment.

🛠️ Tools & Technologies

• LinkedIn (Sales Navigator)
• Apollo
• Clay
• Instantly
• CRM platforms (e.g., Salesforce, HubSpot, or Zoho CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact, or SendGrid)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with lead generation and outreach tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Accuracy: Woozle Research is committed to delivering precise, reliable, and accurate data and insights to its clients
• Integrity: The company values honesty, transparency, and ethical behavior in all its operations
• Expertise: Woozle Research employs highly skilled and knowledgeable professionals to ensure the highest quality research
• Collaboration: The company fosters a collaborative work environment that encourages teamwork and information sharing
• Innovation: Woozle Research is dedicated to continuously improving its research methods and tools to better serve its clients

Work Style:

• Proactive and self-directed: Employees are expected to take ownership of their work and be proactive in driving results
• Collaborative: Woozle Research values teamwork and encourages employees to work together to achieve common goals
• Adaptable: The company operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change
• Detail-oriented: Woozle Research places a strong emphasis on accuracy and attention to detail in all its operations

Self-Assessment Questions:

• Do you have a proven track record of success in lead generation or cold outreach campaigns?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a fast-paced and dynamic work environment?
• Are you detail-oriented and committed to delivering high-quality work?
• Do you enjoy collaborating with others and working as part of a team?

ASSUMPTION: Candidates who align with Woozle Research's values and work style are most likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple live projects and outreach funnels with high attention to detail
• Working in a fast-paced and dynamic environment, with tight deadlines and changing priorities
• Adapting to new tools and technologies as needed to optimize outreach campaigns
• Developing and maintaining strong relationships with industry professionals, despite the challenges of cold outreach

ASSUMPTION: These challenges can be overcome by candidates who demonstrate strong organizational skills, attention to detail, and a proactive and adaptable work style.

📈 Similar Roles Comparison

• Compared to related roles in market research or investment research, this role places a greater emphasis on lead generation and outreach, rather than data analysis or reporting
• Unlike many roles in the investment research industry, this role does not require a background in finance or investment management
• Career paths in lead generation and outreach can lead to roles in sales, marketing, or business development, as well as management or leadership positions within the research operations team

ASSUMPTION: This role offers unique opportunities for growth and career advancement within the company, as well as the chance to develop valuable skills in lead generation and outreach.

📝 Sample Projects

• Developing and executing a multi-channel outreach campaign to connect with industry professionals for a research project on the renewable energy sector
• Optimizing messaging and targeting for an outreach campaign focused on the technology industry, to improve response rates and reduce time-to-fill
• Managing the expert scheduling process for a research project on the impact of AI on the finance industry, ensuring that participants meet project criteria and are available at convenient times

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Lead Generation & Outreach Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a research project, from initial outreach to final report delivery?
• How does the Core Operations Team collaborate with research teams to ensure project recruitment goals are met?
• What opportunities are there for professional development and growth within the company?
• How does Woozle Research measure the success of its outreach campaigns, and what metrics are most important?
• What is the company culture like at Woozle Research, and how does the team support one another's success?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about whether this is the right opportunity for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns or outreach efforts you've managed in the past
• Be ready to discuss your approach to optimizing messaging and targeting to improve response rates
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.