Lead Generation Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Lead Generation Specialist (m/f/d)

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Responsibility for the complete lead generation cycle, from creating the funnel to measuring success
• Identifying potential sellers through cold calling, inbound inquiries, and local campaigns
• Managing a seller pipeline to ensure continuous growth
• Collaborating closely with the broker team to convert leads into auctions
• Working in a double reporting line, both to the Lead Generation Leader (Marketing) and the Broker Business leadership

ASSUMPTION: This role requires a strong commercial mindset, excellent communication skills, and proficiency in CRM systems and digital marketing tools.

📋 Key Responsibilities

✅ Identify and approach potential sellers through cold calling, inbound inquiries, and local campaigns

✅ Build and actively manage a seller pipeline to ensure continuous growth

✅ Qualify incoming leads and provide professional follow-up

✅ Project manage lead generation, including developing efficient processes and weekly handover of qualified leads to support the brokers

✅ Collaborate with the central marketing team regarding inbound leads and enterprise-generated leads, and establish clear handover and feedback processes

✅ Support the central marketing team in achieving KPIs in the German market

✅ Localize and implement campaigns for high-value auctions, optimize adverts, and support PR & social media to increase brand awareness and buyer activation

ASSUMPTION: The role requires strong analytical skills, the ability to work independently, and a proactive approach to project management.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-3 years of experience in lead generation, B2B sales, or digital campaigns

Required Skills:

• Proven experience with CRM systems and digital marketing tools (e.g., HubSpot)
• Strong commercial mindset with a focus on results and growth
• Excellent communication skills in German and English
• Analytical thinking and strong communication skills
• Ability to work independently and proactively
• Fluency in additional European languages is a plus

Preferred Skills:

• Experience in content creation, campaign localization, and social media management
• Deep understanding of the SME sector and the ability to steer central strategies locally

ASSUMPTION: The ideal candidate will have a mix of sales, marketing, and growth hacking skills, with a strong focus on data-driven results.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Attractive salary
• Technical equipment
• 30 vacation days
• Access to Urban Sports Club membership and JobRad leasing
• Opportunities for personal development
• Entrepreneurial environment with the security of a strong market leader

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on German-speaking sales hiring, tech hiring, and high-volume hiring

Company Size: Small (11-50 employees), offering an entrepreneurial environment with the security of a strong market leader

Founded: 2021, with a mission to provide German-speaking recruiters for sales, tech, and high-volume hiring

Company Description:

• Provides German-speaking recruiters for sales, tech, and high-volume hiring
• Supports enterprise, established, start-up, and scale-up companies
• Offers a mix of on-site and remote work, with locations in Berlin, Vienna, London, Barcelona, Sofia, and Munich

Company Specialties:

• German-speaking sales hiring
• Tech hiring Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: pplwise.com

ASSUMPTION: pplwise is a growing company with a strong focus on providing high-quality recruitment services to its clients.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: Reports to the Lead Generation Leader (Marketing) and the Broker Business leadership in a double reporting line

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential to grow within the lead generation team or explore other opportunities within the company
• Chance to make a significant impact on the success of the broker model roll-out in Germany
• Opportunity to develop skills in data analysis, project management, and team collaboration

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and sales, with a strong focus on data-driven results.

🌍 Location & Work Environment

Office Type: On-site, with the possibility of remote work for specific tasks or projects

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany

Geographic Context:

• Düsseldorf is the capital of North Rhine-Westphalia, the most populous state in Germany
• The city is known for its fashion and trade fairs, as well as its vibrant cultural scene
• Düsseldorf is well-connected by public transportation and has a international airport

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours or remote work for specific tasks or projects

ASSUMPTION: The work environment is entrepreneurial, with a strong focus on results and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Problem-solving and analytical skills
• Commercial mindset and focus on results
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your lead generation and sales experience, as well as any relevant projects or campaigns
• Research the company and the broker model roll-out in Germany to demonstrate your understanding of the role and the company's mission

ATS Keywords: Lead Generation, B2B Sales, Digital Campaigns, CRM Systems, Analytical Thinking, Communication Skills, Project Management, Cold Calling, Inbound Marketing, Campaign Localization, Social Media Management, Data-Driven Growth, Commercial Mindset, Follow-Up, Performance Monitoring, Team Collaboration

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce or other CRM systems (for lead management and pipeline tracking)
• Microsoft Office Suite (for document creation and collaboration)
• Google Workspace (for email communication and document sharing)

ASSUMPTION: The tools and technologies used in this role are designed to support the candidate's success in lead generation and sales.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Focus on results and growth
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Independent and proactive
• Data-driven and analytical
• Commercial and commercially-minded
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong commercial mindset and a focus on results?
• Are you comfortable working independently and proactively managing projects?
• Do you have excellent communication skills in German and English, with a strong command of additional European languages a plus?
• Are you comfortable working in a double reporting line, collaborating with both marketing and sales teams?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a commercial mindset, excellent communication skills, and a proactive approach to project management.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring efficient follow-up
• Balancing the demands of marketing and sales teams in a double reporting line
• Adapting to the unique requirements of the broker model roll-out in Germany
• Working in a fast-paced, entrepreneurial environment with a strong focus on results

ASSUMPTION: The role presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• This role is unique in its focus on lead generation for the broker model roll-out in Germany
• Similar roles in lead generation and B2B sales may have different reporting structures and focus areas
• Career paths in lead generation and sales may vary depending on the company's size, industry, and growth stage

ASSUMPTION: The role offers a unique opportunity to work at the intersection of marketing and sales, with a strong focus on data-driven results.

📝 Sample Projects

• Developing and executing a cold calling campaign to identify potential sellers in under-served regions and industries
• Localizing and implementing campaigns for high-value auctions, optimizing adverts, and supporting PR & social media to increase brand awareness and buyer activation
• Analyzing lead performance data to identify trends, optimize processes, and improve conversion rates

ASSUMPTION: The role offers a variety of projects and initiatives, with a strong focus on data-driven results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall broker model roll-out in Germany, and what are the key milestones for success?
• What are the most important skills and qualities for success in this role, and how do they align with the company's values?
• What opportunities are there for growth and development within the lead generation team or the broader company?
• How does the company support work-life balance, and what resources are available to help employees manage their time effectively?

ASSUMPTION: The interview process is an opportunity to assess the role's fit with the candidate's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your lead generation and sales experience, as well as any relevant projects or campaigns
• Research the company and the broker model roll-out in Germany to demonstrate your understanding of the role and the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.