Lead Generation Specialist - New York

📌 Core Information 🔹 Job Title: Lead Generation Specialist - New York 🔹 Company: Unilever 🔹 Location: Remote - USA 🔹 Job Type: Full-Time 🔹 Category: Sales & Marketing 🔹 Date Posted: July 11, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote Solely --- 🚀 Job Overview Key aspects of this role include: - Driving sustainable business growth through new operator wins in a specific geographic market - Collaborating with Territory Development Managers to create new customer meetings and prepare them for successful culinary ideations - Following through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns - Conducting analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers - Utilizing Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels and connect with key stakeholders to secure new meetings - Supporting the unique Operator Group in the market by helping design action and engagement plans with TDMs (example: NYC / Deli) - Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25% *ASSUMPTION:* This role requires strong digital and data analysis skills, as well as the ability to work independently and collaborate effectively with cross-functional teams. A proven track record in sales, preferably in the foodservice industry, is essential for success in this role. --- 📋 Key Responsibilities 🔑 Digital & Data Responsibilities: - Engage on automated warm leads & targeted leads driven via CRM (Salesforce) - Drive conversion of leads in the territory - Grow penetration, strike rate target achievement based on SKU prioritization - Data Enrichment – continuously enrich all operator data to ensure personalized content - Implement Omni channel (On and Offline) contact strategy for the territory *ASSUMPTION:* Success in this role requires strong data analysis skills and the ability to translate data insights into actionable strategies. --- 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field Experience: - 2-3 years of working experience, preferably in the Foodservice Industry - Proven track record in sales, preferably in the Foodservice Industry Required Skills: - Strong digital & data analysis skills - Proficiency in Excel, MS Office, Power BI - Excellent communication and team collaboration skills - Ability to work independently and manage multiple priorities - Strong problem-solving skills and a proactive approach to work Preferred Skills: - Experience with Salesforce and Firefly CRM tools - Knowledge of the foodservice industry and operator landscape - Familiarity with culinary trends and customer preferences *ASSUMPTION:* While a background in the foodservice industry is preferred, candidates from other industries with transferable skills and a strong sales track record are encouraged to apply. --- 💰 Compensation & Benefits Salary Range: $58,700 to $86,280 USD per year Benefits: - Health Insurance (including prescription drug, dental, and vision coverage) - Retirement Savings (401k) with company match - Life Insurance and Disability Benefits - Parental Leave - Sick Leave - Paid Vacation and Holidays - Voluntary Benefits (e.g., legal services, pet insurance, etc.) *ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on individual qualifications and business needs. --- 📌 Applicant Insights 🔍 Company Context Industry: Consumer Goods Company Size: 10,001+ employees Founded: 1872 Company Description: Unilever is a multinational consumer goods company with a portfolio of over 400 brands spanning home, personal care, and foods categories. Its mission is to create sustainable value for its shareholders while making sustainable living commonplace. Unilever's success is driven by its purpose-led approach, innovative culture, and commitment to diversity, equity, and inclusion. Company Specialties: - Consumer Goods - Food - Home Care - Personal Care - Refreshments - Marketing & Advertising - Retail - Purpose - FMCG - Digital - Ice Cream - Nutrition - Sustainability - Beauty & Wellbeing - Innovation - and Careers Company Website: www.unilever.com *ASSUMPTION:* Unilever's large size and global presence offer employees extensive growth opportunities, diverse work environments, and comprehensive benefits packages. --- 📊 Role Analysis Career Level: Mid-career Reporting Structure: This role reports directly to the Regional Sales Manager or a similar title, depending on the specific market structure. Work Arrangement: This role is remote solely, with no requirement for on-site work. Growth Opportunities: - Career progression within the sales organization, potentially leading to management or senior leadership roles - Opportunities to work on high-impact projects and collaborate with cross-functional teams to drive business results - Exposure to a diverse range of customers and industries, fostering continuous learning and skill development *ASSUMPTION:* Success in this role can serve as a stepping stone to more senior positions within Unilever's sales organization. --- 🌍 Location & Work Environment Office Type: Remote Office Location(s): New York, United States Geographic Context: - New York, United York, United States Work Schedule: Full-time, with flexible hours to accommodate different time zones and customer needs *ASSUMPTION:* While this role is remote, effective communication and time management skills are essential to collaborate with team members and customers across different time zones. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth phone or video interview with the regional sales manager or a senior team member 4. Final interview with the regional sales director or another senior leader Key Assessment Areas: - Sales skills and experience - Digital and data analysis skills - Problem-solving abilities - Cultural fit and alignment with Unilever's values - Adaptability and resilience in a remote work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your sales experience, problem-solving skills, and cultural fit - Research Unilever's company culture, values, and recent news to demonstrate your enthusiasm and understanding of the business ATS Keywords: Lead Generation, Sales, CRM, Data Analysis, Foodservice Industry, Operator Wins, Market Penetration, Culinary Ideation, Customer Engagement, Salesforce, Firefly, Marketing Action Plans, Trade Partner Playbooks *ASSUMPTION:* Unilever's ATS system may prioritize candidates who include these keywords in their resumes and cover letters. --- 🛠️ Tools & Technologies - Salesforce - Firefly - Excel - MS Office - Power BI - Zoom (for virtual meetings and presentations) - Google Workspace (for document collaboration and sharing) *ASSUMPTION:* Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and utilizing new technologies as needed. --- 👔 Cultural Fit Considerations Company Values: - Our Purpose: To make sustainable living commonplace - Our Values: Values-driven, Purpose-led, Innovative, Collaborative, and Caring Work Style: - Entrepreneurial and agile, with a focus on speed, simplicity, trust, and a deep hunger to grow - Empowered and end-to-end roles, with a culture of caring deeply for both business results and people - A strong commitment to diversity, equity, and inclusion, with a focus on building future skills and leaders Self-Assessment Questions: 1. How do you align with Unilever's purpose and values, particularly in the context of this role? 2. Describe a time when you had to adapt quickly to a new situation or tool in a remote work environment. How did you approach the challenge, and what was the outcome? 3. How do you balance the need for data-driven decision-making with the ability to build and maintain strong customer relationships in a remote setting? *ASSUMPTION:* Candidates should reflect on their personal values, work style, and experiences to ensure a strong fit with Unilever's culture and the specific demands of this role. --- ⚠️ Potential Challenges 1. Remote Work Environment: Balancing work-life boundaries and maintaining productivity in a remote setting can be challenging. Effective time management and communication skills are essential to overcome this obstacle. 2. Data-Driven Decision Making: The role requires strong data analysis skills and the ability to translate data insights into actionable strategies. Candidates should be comfortable working with data and making data-driven decisions. 3. Customer Engagement: Building and maintaining strong customer relationships in a remote setting can be challenging. Candidates should have excellent communication skills and the ability to connect with customers virtually. 4. Industry Knowledge: While a background in the foodservice industry is preferred, candidates from other industries with transferable skills and a strong sales track record are encouraged to apply. A willingness to learn and adapt to the industry-specific context is crucial for success in this role. *ASSUMPTION:* Candidates should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them during the interview process. --- 📈 Similar Roles Comparison 1. Sales Development Representative (SDR): Unlike this role, an SDR typically focuses on lead qualification and qualification, rather than lead generation and account management. This role also tends to have a higher volume of leads and a more transactional sales process. 2. Business Development Representative (BDR): A BDR role may involve similar responsibilities, such as lead generation and account management, but often focuses on new business development rather than existing account growth. The BDR role may also require more strategic selling and solution-based selling skills. 3. Account Executive (AE): An AE role may have similar responsibilities, such as account management and customer engagement, but typically focuses on existing accounts rather than new business development. The AE role may also require more strategic account planning and customer retention strategies. *ASSUMPTION:* Candidates should be aware of the differences between these roles and be prepared to discuss their preferences and fit for this specific role during the interview process. --- 📝 Sample Projects 1. Operator Win Strategy: Develop a comprehensive strategy for winning over a targeted operator, including data analysis, competitive landscape assessment, and a tailored value proposition. 2. Marketing Action Plan: Create a detailed marketing action plan for a specific operator or group of operators, incorporating data-driven insights, channel-specific tactics, and clear KPIs for success. 3. Trade Partner Playbook: Collaborate with a trade partner to develop a playbook for engaging and retaining key customers, including data-driven segmentation, targeted communication strategies, and joint business planning processes. *ASSUMPTION:* Candidates should be prepared to discuss their experience with these types of projects and their ability to apply these skills to the specific demands of this role. --- 💡 Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team Structure: How is the sales team structured, and who will I be working closely with in this role? 3. Training & Development: What opportunities are there for training and professional development in this role? 4. Career Growth: What are the potential career growth opportunities within the sales organization, and how does this role contribute to that growth? 5. Work-Life Balance: How does the company support work-life balance for remote employees, particularly in a role with flexible hours? *ASSUMPTION:* Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's culture and values. --- 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Unilever Career Portal 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for phone or video screening interviews with the hiring manager and regional sales manager or a senior team member 4. Research Unilever's company culture, values, and recent news to demonstrate your enthusiasm and understanding of the business 5. Follow up with the hiring manager or HR representative after your interview to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. ---