Lead Growth & Acquisition (h/f)

📌 Core Information

🔹 Job Title: Lead Growth & Acquisition (h/f)

🔹 Company: Sewan

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing a multichannel acquisition strategy
• Optimizing paid and organic acquisition campaigns
• Collaborating with various teams to enhance marketing effectiveness
• Structuring and automating CRM processes
• Experimentation and continuous improvement

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive growth and optimize marketing efforts.

📋 Key Responsibilities

✅ Define and implement a multichannel acquisition strategy combining SEO, content, paid campaigns, and events

✅ Optimize paid and organic acquisition campaigns, collaborating with content, SEO, and digital teams

✅ Structure and automate CRM processes, including lead segmentation, scoring, and activation

✅ Experiment and test new channels and tactics to drive growth and improve marketing performance

✅ Collaborate with various teams, including product, sales, and international teams, to align acquisition strategies with business objectives

ASSUMPION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple teams and initiatives.

🎯 Required Qualifications

Education: Bac +4/5 in marketing or a related field

Experience: At least 5 years of experience in digital acquisition, CRM, and marketing performance

Required Skills:

• Advanced proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Analytics, PowerBI, Dynamics, and emailing tools
• Strong analytical mindset with a focus on performance, test & learn
• Advanced automation and operational efficiency skills
• Advanced AI utilization skills in a marketing context
• Fluency in French and English
• Strong product affinity and willingness to learn and master cloud & telecom products

Preferred Skills:

• Experience in B2B marketing and growth hacking
• Knowledge of the telecommunications industry

ASSUMPTION: Candidates should have a strong background in digital acquisition, CRM, and marketing performance, with a proven track record of driving growth and optimizing marketing efforts.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for similar roles in Paris)

Benefits:

• Remote work (2 days per week)
• Health insurance (75% covered by Sewan)
• Meal vouchers (€12.75 per meal, 57% covered by Sewan)
• Sustainable mobility allowance (€500 per year)
• Gift vouchers (€150)
• Company crèches
• Profit sharing
• RTT (9 days per year)

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Paris. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 501-1,000 employees

Founded: 2007

Company Description:

• Sewan is a scale-up founded in 2007, specializing in simplifying access to innovative Cloud and Telecommunications services for businesses
• The company offers a comprehensive suite of solutions, including Voice & Collaboration, Internet & Networks, Security & Cloud, all managed through their proprietary platform, Sophia
• Sewan has a strong presence in Europe, with operations in France, Spain, Belgium, and the Netherlands, and serves over 165,000 businesses and 1 million end-users
• The company has experienced significant growth, reaching €192 million in revenue in 2023, and employs over 700 people

Company Specialties:

• Communications unifiées
• Centrex
• Téléphonie mobile
• Téléphonie fixe
• Accès Internet et VPN
• Messagerie Instantanée
• Convergence fixe - mobile
• Hébergement Cloud
• Hébergeur
• Sécurité
• VoIP
• Office 365
• Firewall
• and BtoB

Company Website: www.sewan.fr

ASSUMPTION: Sewan is a well-established player in the telecommunications industry, with a strong focus on innovation and customer-centric solutions.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to work on high-impact projects and drive significant business growth
• possibility to gain experience in a fast-growing, international environment

ASSUMPTION: This role offers strong growth potential and the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Paris is the capital and most populous city of France, with a diverse and multicultural population
• The Île-de-France region is the most economically active region in France, with a strong focus on technology, finance, and business services
• The region is well-connected by public transportation, with easy access to the office from various neighborhoods

Work Schedule: Full-time (37.5 hours per week), with flexible hours and the possibility to work from home 2 days per week

ASSUMPTION: The office environment is modern and collaborative, with a strong focus on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Phone screening
• Two in-depth interviews with the recruitment team and the future manager
• Technical test (for certain technical roles)
• Follow-up and feedback

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Technical proficiency in relevant marketing tools and platforms
• Cultural fit and alignment with Sewan's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Sewan's business and the telecommunications industry
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
• Showcase your proficiency in relevant marketing tools and platforms

ATS Keywords: Digital Acquisition, CRM, Marketing Performance, SEO, Content Marketing, Google Ads, LinkedIn Ads, Data Analysis, Email Automation, Campaign Management, Strategic Planning, Performance Reporting, Lead Scoring, Customer Journey Mapping, Automation, AI Utilization

ASSUMPTION: The interview process at Sewan is comprehensive and designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• LinkedIn Campaign Manager
• Google Analytics
• PowerBI
• Dynamics
• Emailing tools (e.g., Brevo)
• CRM software
• Marketing automation platforms
• AI and machine learning tools

ASSUMPTION: Candidates should be proficient in relevant marketing tools and platforms, with a strong focus on data analysis and automation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Agility
• Expertise

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Focused on continuous improvement

Self-Assessment Questions:

• How do you approach data analysis and interpretation to drive marketing strategies?
• Can you describe a time when you had to adapt your marketing approach due to changing market conditions?
• How do you prioritize and manage multiple projects and stakeholders in a dynamic work environment?

ASSUMPTION: Sewan values candidates who are data-driven, collaborative, and adaptable, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing a high volume of data and campaigns
• Balancing short-term campaign optimization with long-term strategic planning
• Collaborating effectively with multiple teams and stakeholders
• Keeping up with industry trends and technological advancements

ASSUMPTION: This role requires strong project management skills, the ability to balance short-term and long-term priorities, and a deep understanding of the telecommunications industry.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or a Digital Acquisition Manager in the telecommunications industry
• However, this role places a stronger emphasis on CRM optimization and automation, as well as experimentation and continuous improvement
• Career progression may involve moving into a leadership role or specializing in a specific area, such as paid media or organic acquisition

ASSUMPTION: This role offers a unique blend of strategic, analytical, and operational responsibilities, with strong potential for growth and specialization.

📝 Sample Projects

• Developing and implementing a comprehensive acquisition strategy for a new product launch
• Optimizing paid media campaigns to improve ROI and drive customer acquisition
• Automating CRM processes to improve lead scoring, activation, and nurturing
• Conducting A/B tests to optimize landing pages, funnels, and customer journeys

ASSUMPTION: These projects demonstrate the breadth of responsibilities and the opportunity for impact in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current acquisition strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Sewan support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These questions help assess the role's scope, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
• Showcase your proficiency in relevant marketing tools and platforms
• Follow up one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.