Lead Growth Taplio & Tweet Hunter

📌 Core Information

🔹 Job Title: Lead Growth - Taplio & Tweet Hunter

🔹 Company: lempire

🔹 Location: Europe (Remote)

🔹 Job Type: Full-Time

🔹 Category: B2B SaaS, Growth Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving acquisitions for Taplio and Tweet Hunter across the AARRR funnel
• Mastering and optimizing various acquisition channels, including Paid Ads, Affiliation, and Outbound
• Collaborating with the content team to explore Influence Marketing as a growth channel
• Building and managing a growth team, including freelancers and agencies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Own performance tracking and attribution across all channels, making data-driven decisions

✅ Develop and execute strategies for scalable, high ROI acquisition channels

✅ Lead and optimize Paid Ads campaigns across various platforms

✅ Scale affiliate marketing programs and develop strategic partnerships

✅ Launch innovative, intent-driven outbound campaigns

✅ Collaborate with the content team to test and validate Influence Marketing as a growth channel

✅ Ideate and build engaging tools or widgets to attract core ICPs and provide immediate value

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization based on performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5 years of experience in Growth/Performance Marketing within B2B SaaS, ideally in a start-up or scale-up environment

Required Skills:

• Proven track record in driving growth through various acquisition channels
• Strong analytical skills and data-driven mindset
• Excellent project management skills
• Entrepreneurial mindset with a bias for action
• Fluency in English

Preferred Skills:

• Experience in B2B SaaS targeting individual personas inside companies
• Familiarity with the personal branding and LinkedIn/X space
• Experience working with remote teams

ASSUMPTION: Candidates with a strong background in B2B SaaS growth marketing and a proven track record of driving acquisitions are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and performance)

Benefits:

• Competitive benefits package
• Flexible work hours and remote work options
• Opportunity to work with a dynamic, global team

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in B2B SaaS companies of comparable size and location.

📌 Applicant Insights

🔍 Company Context

Industry: B2B SaaS, with a focus on cold outreach, email deliverability, and personal branding tools

Company Size: Medium (26M+ in annual revenue, valued at $150M)

Founded: Not specified (bootstrapped and profitable)

Company Description:

• lempire is a global B2B SaaS company offering a suite of five fast-growing products
• Focused on helping individuals and businesses grow through innovative, user-centric solutions
• Committed to keeping a lean, agile structure to foster innovation and adaptability

Company Specialties:

• Cold outreach and sales engagement
• Email deliverability and inbox placement
• Personal branding and LinkedIn/X growth
• Smart scheduling and calendar management

Company Website: lempire.com

ASSUMPTION: lempire's focus on bootstrapping and profitability indicates a strong emphasis on sustainable growth and fiscal responsibility.

📊 Role Analysis

Career Level: Mid to Senior level, with the opportunity to grow and shape the role

Reporting Structure: Reports directly to the General Manager of Personal Branding

Work Arrangement: Remote OK, with flexible hours and the opportunity to work from lempire's offices in Europe

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunity to shape the growth strategy for two leading B2B SaaS tools
• Chance to work with a dynamic, global team committed to transforming the SMB landscape

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on lempire's suite of products.

🌍 Location & Work Environment

Office Type: lempire has offices in Europe, with a remote-friendly culture

Office Location(s): Europe (specific locations not specified)

Geographic Context:

• lempire operates globally, with a strong presence in Europe
• This role can be performed remotely, with the opportunity to work from lempire's European offices
• The company's global presence offers opportunities to work with diverse teams and clients

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: lempire's remote-friendly culture and global presence provide opportunities for candidates to work in a diverse, flexible environment.

💼 Interview & Application Insights

Typical Process:

• Interview with Victoire, Talent Acquisition Manager
• Interview with Oriane, Chief of Staff
• Business case and debrief with Oriane and Patrice, General Manager of Personal Branding
• Interview with Charles, CEO

Key Assessment Areas:

• Growth marketing strategy and execution
• Data analysis and interpretation
• Project management and team leadership
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Highlight your relevant experience in B2B SaaS growth marketing
• Demonstrate your understanding of lempire's products and the personal branding space
• Showcase your ability to think strategically and execute tactically

ATS Keywords: Growth Marketing, Performance Marketing, Paid Ads, Affiliation, Project Management, Data Analysis, User Engagement, Outbound Campaigns, Influence Marketing, Entrepreneurial Mindset, Problem Solving, Fast-Paced Environment, Resilience, Strategic Partnerships, Automation, Creativity

ASSUMPTION: lempire's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the company's dynamic, global team.

🛠️ Tools & Technologies

• Google Ads
• Social media advertising platforms (e.g., LinkedIn, Facebook, Twitter)
• Affiliate marketing platforms
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using various marketing, project management, and data analysis tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Keep growing
• Data-driven decision making
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Remote-friendly and flexible
• Global and diverse

Self-Assessment Questions:

• How do you align with lempire's value of 'keep growing' and how have you demonstrated this in your previous roles?
• How comfortable are you working in a remote, global environment, and what strategies do you use to build effective relationships with remote team members?
• Describe a time when you had to pivot quickly to adapt to market shifts. How did you approach this challenge, and what was the outcome?

ASSUMPTION: lempire values candidates who are data-driven, collaborative, and adaptable, with a strong desire to grow both personally and professionally.

⚠️ Potential Challenges

• Managing a growth team remotely, with members spread across different time zones
• Balancing strategic planning with hands-on execution in a fast-paced environment
• Adapting to market shifts and changes in user behavior
• Ensuring consistent performance and optimization across multiple acquisition channels

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike traditional growth marketing roles, this position focuses on driving acquisitions for two specific B2B SaaS tools (Taplio and Tweet Hunter) within lempire's suite of products
• lempire's focus on personal branding and LinkedIn/X growth sets this role apart from other B2B SaaS growth marketing positions
• This role offers significant growth potential, with the opportunity to shape the growth strategy for two leading B2B SaaS tools

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other growth marketing positions in the B2B SaaS industry.

📝 Sample Projects

• Developing and executing a comprehensive Paid Ads strategy for Taplio and Tweet Hunter, including targeting, bidding, and creative optimization
• Building and scaling an affiliate marketing program to drive recurring and scalable revenue for both tools
• Launching an innovative, intent-driven outbound campaign to engage leads effectively and drive acquisitions

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the opportunity to make a tangible impact on Taplio and Tweet Hunter's growth.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Taplio and Tweet Hunter's acquisition channels, and what opportunities exist for growth and optimization?
• How does lempire support the growth and development of its team members, and what resources are available to help me succeed in this role?
• Can you provide more details about the team structure and dynamics within the Personal Branding entity, and how this role fits into the broader organization?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
• How does lempire approach work-life balance, and what support is available to help maintain a healthy work-life equilibrium?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, the team's dynamics, and the company's commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS growth marketing and your understanding of lempire's products and the personal branding space
• Prepare a business case outlining your growth strategy for Taplio and Tweet Hunter, focusing on acquisition channels, user engagement, and retention
• Follow up with Oriane, Chief of Staff, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.