Lead/Head of Marketing (Affiliate)

📌 Core Information

🔹 Job Title: Lead/Head of Marketing (Affiliate)

🔹 Company: AdsKeeper

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Adskeeper's marketing strategy and positioning
• Managing global communications and media relations
• Organizing events and webinars to enhance brand presence
• Conducting market research and identifying growth opportunities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the global advertising market.

📋 Key Responsibilities

✅ Develop and execute marketing strategies and activities to support customer retention and acquisition

✅ Execute global communications strategy for Adskeeper on local markets

✅ Communicate a differentiated market position that resonates with target customer segments

✅ Monitor and report on media coverage

✅ Contribute to defining positioning, target audiences, and messaging on each market

✅ Organize webinars for clients and manage events

✅ Represent the company at key international industry events

✅ Conduct regular research on market trends to identify growth opportunities

ASSUMPTION: This role involves a mix of strategic planning, project management, and communication, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in Adtech/Martech

Required Skills:

• Knowledge of global advertising market tendencies and trends
• Knowledge of digital advertising market specifics
• Strong analytical and communication skills
• Deep understanding of advertising metrics (CPA, CPC, CTR, CPM)
• Experience in creating original content
• Fluency in English (Advanced)

Preferred Skills:

• Experience in event management
• Familiarity with HubSpot
• Knowledge of Georgian, Vietnamese, or Polish languages

ASSUMPTION: Candidates with experience in affiliate marketing or performance-based advertising may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Ukraine, the estimated salary range is UAH 150,000 - 250,000 per month (approximately USD 4,000 - 6,500).

Benefits:

• Remote work opportunities
• Competitive salary
• Chance to work in a dynamic, international team

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2013

Company Description:

• Adskeeper is a native advertising network connecting advertisers and publishers across 245 regions globally
• Serves 18B+ ad impressions monthly and engages a network of 287M+ unique visitors
• Offers dynamic native advertising solutions in collaboration with 11K+ partnering publishers

Company Specialties:

• Native advertising
• Partnership marketing
• Monetization
• CPC (Cost-Per-Click)

Company Website: http://www.adskeeper.com

ASSUMPTION: AdsKeeper's international presence and focus on native advertising make it an attractive opportunity for marketing professionals seeking global exposure.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: This role reports directly to the CEO and works closely with the sales and product teams

Work Arrangement: Remote work with occasional travel for international events

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to gain experience in a variety of marketing disciplines
• Opportunity to work with an international team and gain global exposure

ASSUMPTION: This role offers a unique opportunity for career growth and international experience in the dynamic field of native advertising.

🌍 Location & Work Environment

Office Type: Remote work with no physical office

Office Location(s): Tbilisi, Georgia; Ho Chi Minh City, Vietnam; Warsaw, Poland

Geographic Context:

• Ukraine has a thriving tech industry and a large talent pool
• Remote work allows for a flexible work-life balance
• Time zone: Eastern European Time (EET, UTC +2)

Work Schedule: Full-time with flexible hours

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse, international team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the CEO

• Final interview with the CEO and relevant team members

Key Assessment Areas:

• Marketing strategy and planning
• Communication and presentation skills
• Advertising market knowledge
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your understanding of the native advertising industry and AdsKeeper's unique value proposition

ATS Keywords: Marketing strategy, global communications, event management, market research, advertising metrics, CPA, CPC, CTR, CPM

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and industry knowledge.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Facebook, Twitter)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency
• Accountability

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Results-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, international work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving results and meeting objectives?

ASSUMPTION: AdsKeeper values candidates who are adaptable, results-driven, and comfortable working in a dynamic, international team.

⚠️ Potential Challenges

• Managing multiple time zones and international teams
• Keeping up with the fast-paced, ever-changing advertising industry
• Balancing strategic planning with day-to-day tasks and events
• Occasional travel for international events

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on native advertising and affiliate marketing
• Requires a strong understanding of global advertising market tendencies and trends
• Offers the opportunity to work with an international team and gain global exposure

ASSUMPTION: This role is unique in its focus on native advertising and offers a rare opportunity for international experience in the field.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new product launch
• Organizing and managing a virtual event for key clients
• Conducting market research to identify new growth opportunities

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the role entails.

❓ Key Questions to Ask During Interview

• How does AdsKeeper differentiate itself from other native advertising networks?
• What are the key priorities for this role in the first 90 days?
• How does AdsKeeper support the professional development of its employees?
• What are the most challenging aspects of working in a remote, international team?
• How does AdsKeeper measure the success of its marketing campaigns?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your understanding of the native advertising industry and AdsKeeper's unique value proposition
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.