Lead - Integrated Marketing

📌 Core Information

🔹 Job Title: Lead - Integrated Marketing

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation through strategic third-party vendor partnerships
• Collaborating with campaign leaders to define channel strategies
• Optimizing investments and experimenting with new marketing approaches
• Solving complex operational challenges and pushing the boundaries of customer engagement

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for candidates who thrive in dynamic environments and enjoy managing high-value partnerships.

📋 Key Responsibilities

✅ Co-own the investment strategy for high-performing third-party programs, working alongside campaign leaders to align budget allocation with business objectives

✅ Develop scalable, data-driven programs that target the right ICP in the TAM across content syndication, BANT lead generation, and webinar activations

✅ Experiment boldly - test innovative campaign approaches, optimize for conversions, and unlock new ways to drive pipeline growth

✅ Work cross-functionally with marketing, sales, finance, and analytics teams to ensure on-time execution and measure impact

✅ Build feedback loops to continuously refine and optimize programs based on performance insights and sales feedback

✅ Negotiate high-value contracts and pricing models to drive the best outcomes, balancing cost efficiency with quality lead generation

✅ Manage the end-to-end contract lifecycle, from SOW approvals to finance sign-offs and invoice tracking, to ensure operational excellence

✅ Be the data-driven decision-maker - track performance metrics, analyze pipeline contribution, and adjust spend based on real-time insights

✅ Own post-campaign analysis - identify trends, optimize lead flows, and recommend best practices to improve conversion rates

✅ Present insightful performance reports to key stakeholders, influencing future investments and strategic pivots

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization. It requires strong communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 3-5 years of experience in campaign management, vendor negotiations, or a similar role, preferably within a SaaS demand generation environment

Required Skills:

• Strong negotiation and contract management skills
• Proficient in data analysis and familiar with analytics and data visualization tools
• Excellent communication and interpersonal skills
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• Detail-oriented with strong organizational and project management skills

Preferred Skills:

• Experience with MarTech innovations and ABM tactics
• Familiarity with the SaaS industry and its target audience

ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant work experience, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for similar roles in Bangalore)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee stock purchase plan
• Generous time-off policies
• Learning and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST). Occasional flexibility may be required based on project needs.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Support Software and Helpdesk solutions

Company Size: 1,001-5,000 employees. This size allows for ample growth opportunities and diverse teams while maintaining a relatively flat organizational structure.

Founded: 2010. Freshworks has established itself as a leading provider of customer experience and employee experience software, with a strong focus on AI-driven solutions.

Company Description:

• Freshworks provides uncomplicated service software that delivers exceptional customer and employee experiences
• Their enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results
• Freshworks' people-first approach to AI eliminates friction, making employees more effective and organizations more productive

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a dynamic and growing company with a strong focus on innovation and customer success. They value diversity and inclusion, fostering a global workplace that enables employees to find their true potential, purpose, and passion.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Lead - Integrated Marketing will report directly to the Head of Marketing or a similar senior role. They will collaborate with campaign leaders, marketing teams, sales teams, and other stakeholders to drive success.

Work Arrangement: On-site, with occasional flexibility based on project needs. This role may require some remote work or hybrid arrangements in the future, depending on the company's policies and the candidate's preferences.

Growth Opportunities:

• Advancement to senior marketing roles, such as Marketing Manager or Director of Marketing
• Expansion into related fields, such as Product Marketing or Marketing Operations
• Cross-functional growth into other departments, such as Sales or Customer Success

ASSUMPTION: This role offers a unique blend of strategic, operational, and analytical responsibilities. It provides an excellent platform for candidates to grow their marketing careers and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Freshworks' Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity. The company offers a mix of open-plan and private workspaces, along with amenities such as a fully-stocked kitchen, game rooms, and wellness facilities.

Office Location(s): Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bengaluru, Karnataka 560016, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, with a population of over 10 million
• The city is known for its vibrant tech industry, with numerous multinational corporations and startups calling it home
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with occasional flexibility based on project needs. The company offers a hybrid work arrangement, allowing employees to work remotely up to two days per week.

ASSUMPTION: Bangalore provides a dynamic and vibrant work environment, with ample opportunities for professional growth and personal development. The city's thriving tech industry and diverse cultural scene make it an attractive destination for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and other team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Highlight relevant experience and achievements in campaign management, vendor negotiations, and data analysis
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively

ATS Keywords: Integrated Marketing, Campaign Management, Vendor Negotiations, Data Analysis, Marketing Strategy, Lead Generation, Performance Optimization, MarTech, ABM, SaaS, Customer Engagement

ASSUMPTION: Freshworks' recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. The company values diversity and inclusion and strives to create a fair and unbiased hiring experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Integrity: Acting with honesty and transparency in all our interactions
• Perseverance: Pursuing our goals relentlessly, even in the face of obstacles
• Collaboration: Working together to achieve common goals
• Innovation: Embracing change and continuously improving our products and processes

Work Style:

• Dynamic and fast-paced environment, with a focus on execution and results
• Collaborative and cross-functional teams, with a strong emphasis on communication and coordination
• Data-driven decision-making and a commitment to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable managing multiple projects simultaneously?
• Are you skilled in data analysis and interpretation, and do you enjoy using data to drive strategic decisions?
• Do you have strong communication and interpersonal skills, and are you able to build effective relationships with diverse stakeholders?
• Are you passionate about customer-centric marketing and committed to delivering exceptional customer experiences?

ASSUMPTION: Freshworks values candidates who are passionate about their work, committed to continuous learning and improvement, and aligned with the company's values and work style.

⚠️ Potential Challenges

• Managing high-value vendor relationships and negotiating complex contracts
• Balancing strategic planning and execution in a fast-paced, dynamic environment
• Optimizing performance metrics and driving continuous improvement in a data-driven manner
• Adapting to changes in the marketing landscape and staying up-to-date with industry trends and best practices

ASSUMPTION: This role presents unique challenges and opportunities for growth. Candidates should be prepared to tackle complex problems, manage high-value partnerships, and drive continuous improvement in a dynamic and evolving environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a unique blend of strategic, operational, and analytical responsibilities
• In the SaaS industry, this role is similar to a Demand Generation Manager or Integrated Marketing Manager, with a focus on third-party vendor partnerships and channel strategy
• Career-wise, this role can lead to advancement into senior marketing roles, such as Marketing Manager or Director of Marketing

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities. Candidates should consider their career goals and personal preferences when comparing this role to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a high-performing content syndication program with a key vendor partner
• Negotiating a complex contract with a BANT lead generation vendor to optimize lead quality and quantity
• Analyzing post-campaign performance data to identify trends, optimize lead flows, and recommend best practices for future campaigns

ASSUMPTION: These sample projects illustrate the strategic, operational, and analytical aspects of the role. Candidates should be prepared to tackle similar projects and drive continuous improvement in their day-to-day responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Freshworks support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 90 days?
• How does Freshworks approach collaboration and communication across different teams and departments?
• What are the most challenging aspects of this role, and how can I best prepare to tackle them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. Candidates should focus on understanding the company's culture, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview process by researching Freshworks' company culture, values, and recent projects
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.