Lead - Integrated Marketing

📌 Core Information

🔹 Job Title: Lead - Integrated Marketing

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving integrated marketing strategies to create a global workplace that fosters potential and diversity.
• Focusing on equal opportunity and enhancing the work environment for all employees.
• Collaborating with cross-functional teams to deliver exceptional customer and employee experiences.
• Leveraging AI to eliminate friction and improve service efficiency.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a commitment to diversity and inclusion.

📋 Key Responsibilities

✅ Develop and execute integrated marketing strategies that align with Freshworks' mission and values.

✅ Foster a global workplace that enables everyone to find their true potential, purpose, and passion.

✅ Collaborate with cross-functional teams to create and deliver compelling marketing campaigns.

✅ Monitor and analyze campaign performance using relevant metrics and KPIs.

✅ Stay updated with industry trends and competitor activities to inform marketing strategies.

ASSUMPTION: This role requires a data-driven approach to marketing, with a strong focus on ROI and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Proven experience (2-5 years) in integrated marketing, with a track record of successful campaign execution.

Required Skills:

• Strategic planning and execution.
• Cross-functional team leadership and collaboration.
• Data analysis and interpretation.
• Strong communication and presentation skills.
• Fluency in English.

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot).
• Knowledge of AI and its applications in marketing.
• Familiarity with the software development industry.

ASSUMPTION: Candidates with experience in B2B marketing and a passion for creating inclusive work environments are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and qualifications).

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plans.
• Generous time off policies.
• Employee stock options.

Working Hours: Full-time (40 hours/week), with flexible work arrangements available.

ASSUMPTION: Freshworks offers competitive compensation packages and comprehensive benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Freshworks operates in the software development industry, focusing on customer experience (CX) and employee experience (EX) software.

Company Size: Freshworks is a mid-sized company with 5,001-10,000 employees, providing a structured yet dynamic work environment.

Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide.

Company Description:

• Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences.
• The company's enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results.
• Freshworks' people-first approach to AI eliminates friction, making employees more effective and organizations more productive.

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks.com

ASSUMPTION: Freshworks' commitment to diversity and inclusion is reflected in its company culture and global presence.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Lead - Integrated Marketing will report directly to the VP of Marketing and may oversee a team of marketing specialists.

Work Arrangement: This role is on-site, with flexible work arrangements available. Employees can expect a blend of remote and on-site work.

Growth Opportunities:

• Progression to a senior leadership role within the marketing department.
• Expansion of responsibilities to include additional marketing channels or regions.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.

ASSUMPTION: Freshworks' rapid growth and global expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Freshworks' Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bangalore, Karnataka 560016, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
• The city offers a mix of traditional Indian culture and modern urban living.
• Bangalore has a tropical savanna climate, with warm, dry winters and hot, wet summers.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work.

ASSUMPTION: Bangalore's vibrant tech scene and diverse cultural landscape make it an attractive location for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-depth interviews with the hiring manager and other team members to evaluate skills and experience.
• Final round with the VP of Marketing to discuss career growth and expectations.

Key Assessment Areas:

• Strategic thinking and planning.
• Leadership and team collaboration skills.
• Data-driven decision-making and analysis.
• Communication and presentation skills.
• Alignment with Freshworks' mission, values, and culture.

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role.
• Prepare a cover letter that demonstrates your passion for marketing and commitment to diversity and inclusion.
• Research Freshworks' products, competitors, and industry trends to show your knowledge and enthusiasm.

ATS Keywords: Integrated Marketing, Strategic Planning, Campaign Execution, Data Analysis, Cross-Functional Team Leadership, Diversity & Inclusion, AI, Software Development Industry

ASSUMPTION: Freshworks' application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Freshworks uses a combination of industry-standard and proprietary tools to streamline marketing processes and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• People-first
• Innovative
• Collaborative
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody Freshworks' commitment to diversity and inclusion in your work?
• Can you provide an example of a time when you drove a successful integrated marketing campaign?
• How do you stay updated with industry trends and adapt your strategies accordingly?

ASSUMPTION: Freshworks values candidates who align with their mission, values, and work style, and who can contribute to their inclusive and innovative culture.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Balancing the need for data-driven decision-making with the need for creativity and innovation.
• Adapting to a fast-paced, dynamic work environment.
• Collaborating effectively with cross-functional teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective communication skills.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on strategic planning and leadership.
• In the software development industry, this role may require a deeper understanding of AI and its applications in marketing.
• Career progression from this role could lead to senior marketing leadership positions or expanded responsibilities across multiple marketing channels or regions.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in the software development industry.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to launch a new product or feature.
• Conducting market research and analysis to inform marketing strategies and improve campaign performance.
• Collaborating with the sales team to create targeted marketing campaigns that drive revenue growth.

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Lead - Integrated Marketing role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Freshworks' mission and values?
• What are the key priorities for this role in the first 90 days?
• How does Freshworks support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role?
• How does Freshworks foster a diverse and inclusive work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to Freshworks' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role.
• Prepare a cover letter that demonstrates your passion for marketing and commitment to diversity and inclusion.
• Research Freshworks' products, competitors, and industry trends to show your knowledge and enthusiasm.
• Follow up with the hiring manager within a week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.