πΉ Job Title: Lead - Integrated Marketing
πΉ Company: Freshworks
πΉ Location: Bengaluru, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-04-25
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It involves managing high-value partnerships and driving demand generation, which can have a significant impact on the company's growth.
β Co-own the investment strategy for high-performing third-party programs, working alongside campaign leaders to align budget allocation with business objectives.
β Develop scalable, data-driven programs that target the right ICP in the TAM across content syndication, BANT lead generation, and webinar activations.
β Experiment boldly—test innovative campaign approaches, optimize for conversions, and unlock new ways to drive pipeline growth.
β Work cross-functionally with marketing, sales, finance, and analytics teams to ensure on-time execution and measure impact.
β Build feedback loops to continuously refine and optimize programs based on performance insights and sales feedback.
β Negotiate high-value contracts and pricing models to drive the best outcomes—balancing cost efficiency with quality lead generation.
β Manage the end-to-end contract lifecycle—from SOW approvals to finance sign-offs and invoice tracking—to ensure operational excellence.
β Build strategic, long-term relationships with partners, fostering innovation and collaboration to enhance campaign performance.
β Be the data-driven decision-maker—track performance metrics, analyze pipeline contribution, and adjust spend based on real-time insights.
β Own post-campaign analysis—identify trends, optimize lead flows, and recommend best practices to improve conversion rates.
β Present insightful performance reports to key stakeholders, influencing future investments and strategic pivots.
ASSUMPTION: This role involves a mix of strategic planning, vendor management, and data analysis. It requires a strong understanding of marketing campaigns, vendor negotiations, and data-driven decision making.
Education: Bachelorβs degree in Marketing, Business, Communications, or a related field.
Experience: 3-5 years of experience in campaign management, vendor negotiations, or a similar role, preferably within a SaaS demand generation environment.
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a specific set of skills, including strong negotiation skills, data analysis proficiency, and excellent communication abilities. Experience in a SaaS demand generation environment is preferred but not required.
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a role of this level in Bengaluru)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in Bengaluru. Benefits may vary and are subject to the company's policies.
Industry: Software Development, specifically Customer Support Software and SaaS
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2010, with headquarters in San Mateo, California, USA
Company Description:
Company Specialties:
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer support software and SaaS. Its large size and extensive client base indicate a stable and growth-oriented work environment.
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Integrated Marketing or a similar senior position
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development. The large company size and diverse client base provide ample room for professional growth.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bengaluru, Karnataka, India (Bennigana Halli Road, Tower B, 5th floor c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar)
Geographic Context:
Work Schedule: Standard office hours, with flexibility for remote work or hybrid arrangements
ASSUMPTION: The Bengaluru office provides a modern and collaborative work environment, with ample opportunities for professional growth and development. The city's vibrant culture and moderate cost of living make it an attractive location for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Demand Generation, Third-Party Partnerships, Campaign Management, Vendor Negotiations, Data Analysis, Marketing Automation, ABM, Lead Generation, Performance Monitoring
ASSUMPTION: The interview process for this role is likely to focus on strategic thinking, data analysis, communication, and vendor management skills. Applicants should tailor their application materials to highlight these skills and provide specific examples of their relevant experience.
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM software, data visualization tools, and project management tools. Familiarity with vendor management platforms may also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Freshworks values a data-driven, collaborative, and results-focused work style. Applicants should assess their fit with these values and work style preferences before applying.
ASSUMPTION: This role presents several challenges, including managing high-value partnerships, analyzing performance metrics, working in a fast-paced environment, and collaborating with cross-functional teams. Applicants should be prepared to address these challenges and demonstrate their relevant skills and experiences.
ASSUMPTION: This role is unique in its focus on vendor management and third-party partnerships, which sets it apart from traditional marketing roles. Applicants should be aware of this distinction and tailor their application materials accordingly.
ASSUMPTION: These sample projects illustrate the key responsibilities of this role, including strategic planning, vendor management, and data-driven decision making. Applicants should be prepared to discuss their relevant experience in these areas during the interview process.
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, performance metrics, professional development opportunities, and challenges. Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.