Lead Manager Communications & PR

📌 Core Information

🔹 Job Title: Lead Manager Communications & PR

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site, Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (5 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative communication plans for AT&T’s Mass Market (Consumer) organization
• Collaborating with stakeholders to create campaigns promoting new products
• Writing and overseeing publication of press releases, media outreach, and talking points
• Maintaining an understanding of industry trends and conducting timely research on news coverage
• Establishing relationships with partner organizations to communicate AT&T’s vision effectively
• Working closely with marketing and PR teams to manage brand and corporate identity

ASSUMPTION: This role requires strong communication, project management, and collaboration skills. The ideal candidate will have experience in a communications-related field and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute proactive and creative communication plans that grab the attention of target media outlets and result in positive coverage

✅ Collaborate with key stakeholders, internally and externally, to create campaigns to promote new products

✅ Write and oversee publication of press releases, media outreach, media lists, and talking points

✅ Maintain an understanding of industry trends and conduct timely research on news coverage, issues, and industry reports affecting the company to inform team decision-making

✅ Foster close relationships with partner organizations, both internally and externally, to communicate the company’s vision effectively and creatively to internal and external stakeholders

✅ Work closely with marketing and PR teams to manage brand and corporate identity, ensuring a consistent and captivating brand story

ASSUMPTION: The ideal candidate will have experience managing a communications plan, from ideation to execution, and be comfortable working with various stakeholders.

🎯 Required Qualifications

Education: Bachelor of Arts degree or Bachelor of Science degree or equivalent combination of education and experience, preferably in a Communications discipline

Experience: 5-8 years of experience in a communications-related field preferred

Required Skills:

• Excellent writing skills, with examples to show
• Excellent project management skills
• Ability to collaborate with peers/colleagues/subject matter experts on a variety of topics and products
• Self-starter with a constant desire to learn
• Experience making data-driven decisions when evaluating communications effectiveness
• Experience trying different tactics to reach different types of news and media outlets

Preferred Skills:

• Experience managing a communications plan, from ideation to execution

ASSUMPTION: The required skills listed are essential for success in this role. The preferred skill is highly desirable but not required.

💰 Compensation & Benefits

Salary Range: $105,600.00 - $158,400.00 per year

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. Benefits are comprehensive and include medical, retirement, and leave policies, as well as additional perks and discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of communication and entertainment services to consumers, businesses, and government entities worldwide.

Company Size: 10,001+ employees. As a large organization, AT&T offers numerous opportunities for career growth and development.

Founded: 1982 (as a result of the breakup of AT&T Corporation). AT&T has a long history in the telecommunications industry and has evolved significantly over the years.

Company Description:

• AT&T is committed to driving innovation in communication technology to make life easier and more enjoyable for its customers
• The company offers a wide range of services, including wireless, broadband, and entertainment offerings
• AT&T is dedicated to creating a diverse and inclusive work environment where employees can thrive

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T is a well-established company with a strong presence in the telecommunications industry. The company's size and history offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires significant experience in communications and project management, as well as the ability to collaborate effectively with various stakeholders.

Reporting Structure: This role does not have a supervisor, indicating that the Lead Manager Communications & PR will work independently and collaborate with other teams as needed.

Work Arrangement: On-site, 5 days per week. This role requires regular office presence to effectively collaborate with stakeholders and manage communications projects.

Growth Opportunities:

• Potential to advance to a senior-level communications role within AT&T
• Opportunities to work on high-profile projects and campaigns
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: As a large company with a diverse range of services and offerings, AT&T provides numerous opportunities for career growth and development. The specific growth opportunities for this role will depend on the individual's performance and the organization's needs.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at AT&T's corporate headquarters in Dallas, Texas.

Office Location(s): 208 S Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas is the fourth most populous city in the United States and is known for its diverse economy and vibrant cultural scene
• The city offers a range of housing options, from urban apartments to suburban homes, and has a cost of living that is generally lower than other major metropolitan areas
• Dallas has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Regular, 40 hours per week. This role requires a consistent work schedule to effectively manage communications projects and collaborate with stakeholders.

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on collaboration and innovation. The geographic context of Dallas offers a diverse range of cultural and recreational opportunities, as well as a competitive job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and other team members
• Final interview with the director or vice president of communications

Key Assessment Areas:

• Communication skills, both written and verbal
• Project management skills and experience
• Collaboration and teamwork abilities
• Cultural fit and alignment with AT&T's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your communication and project management skills in action
• Demonstrate your understanding of AT&T's business and the telecommunications industry

ATS Keywords: communications, public relations, project management, campaign planning, media relations, writing skills, data-driven decisions, collaboration, industry research, relationship building

ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills. The key assessment areas reflect the critical competencies required for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)

ASSUMPTION: The tools and technologies listed are commonly used in communications and project management roles. The specific tools required for this role may vary depending on AT&T's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Inspire our customers
• Win together
• Innovate fearlessly
• Act with integrity
• Respect and value each other

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you inspire customers through effective communication strategies?
• Can you provide an example of a time when you won together with a team to achieve a common goal?
• How do you innovate fearlessly in your approach to communications and project management?

ASSUMPTION: AT&T values a diverse and inclusive work environment where employees can thrive. The self-assessment questions are designed to help candidates evaluate their fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, both internally and externally
• Keeping up with industry trends and news developments
• Adapting to changes in the company's communications strategy or priorities

ASSUMPTION: The potential challenges listed are common to communications and project management roles, particularly in a fast-paced and dynamic environment like AT&T. The ideal candidate will be able to manage multiple priorities, adapt to change, and work effectively with diverse stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on communications for AT&T's Mass Market (Consumer) organization and requires a strong understanding of the consumer market and consumer products
• Compared to other communications roles within AT&T, this role has a broader scope and requires more strategic thinking and planning
• Career progression in this role could lead to senior-level communications roles within AT&T or other telecommunications companies

ASSUMPTION: This role is unique in its focus on communications for AT&T's Mass Market (Consumer) organization and requires a strong understanding of the consumer market and consumer products. The specific responsibilities and requirements of this role may vary depending on the organization's needs and the individual's skills and experience.

📝 Sample Projects

• Developing and executing a communications plan to launch a new consumer product, including press releases, media outreach, and in-person media activations
• Managing a crisis communications situation, including developing talking points, coordinating with stakeholders, and monitoring media coverage
• Conducting industry research and analysis to inform communications strategy and identify trends and opportunities

ASSUMPTION: The sample projects listed are representative of the types of projects a Lead Manager Communications & PR might work on at AT&T. The specific projects and responsibilities may vary depending on the organization's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader communications strategy for AT&T's Mass Market (Consumer) organization?
• What are the most pressing challenges facing the communications team, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader communications organization?
• How does AT&T support work-life balance for employees in this role?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the team, and the organization. The specific questions may vary depending on the individual's interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your communication and project management skills in action
• Research AT&T's business and the telecommunications industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.