Lead Marketing Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Analyst

🔹 Company: New Engen

🔹 Location: Remote (Multiple States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving data initiatives and managing analytics projects across multiple clients
• Delivering insights that drive performance and communicating with stakeholders
• Collaborating with media and data engineering teams to translate complex data into actionable insights
• Mentoring junior analysts and fostering a high-performing analytics team

ASSUMPTION: This role requires a proactive, solution-based mindset and strong project management skills to juggle multiple client projects and meet deadlines consistently.

📋 Key Responsibilities

✅ Serve as the primary or secondary point of contact for analytics projects, managing communications with internal stakeholders and external partners

✅ Act as a key liaison between media and data engineering teams, translating complex data into clear, actionable insights

✅ Own project management including timelines, task planning, and day-to-day execution to ensure consistent, on-time delivery

✅ Design and deliver dashboards, reports, forecasts, and scenario plans using BI tools

✅ Build and maintain robust SQL queries to support data exploration, reporting, and ad hoc requests

✅ Develop measurement frameworks and performance strategies aligned with marketing goals, including the management and output storytelling of Media Mix Models

✅ Maintain thorough documentation of data sources, methodologies, and processes

✅ Identify and drive process improvements to enhance analytics workflows and team efficiency

✅ Mentor junior analysts, providing guidance and supporting their technical and professional growth

ASSUMPTION: This role requires strong attention to detail, organizational discipline, and excellent communication skills to manage projects and collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field (advanced degree a plus)

Experience: 5+ years of experience in digital marketing analytics, reporting, and business intelligence

Required Skills:

• Strong project and task management skills
• Hands-on experience creating marketing performance dashboards and BI visualizations
• Intermediate SQL skills
• Experience working with data from digital marketing platforms (Google, Meta, Adobe, Salesforce)
• Excellent attention to detail, organizational discipline, and documentation habits
• Confident, proactive communicator with client-facing experience
• Passion for mentoring and knowledge-sharing

Preferred Skills:

• PST time zone candidates
• Agency or consultancy experience
• Familiarity with MMM, MTA, incrementality testing, or app marketing
• Experience with Python or R for deeper data analysis

ASSUMPTION: Candidates with experience in agency or consultancy settings may have an advantage in this role due to the nature of managing multiple client projects.

💰 Compensation & Benefits

Salary Range: $95,000 - $112,000 (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely)

Benefits:

• Remote work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is specific to the labor market where the role is intended to be hired. The final base salary will be determined based on each candidate's unique qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2016

Company Description:

• New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey
• The company maximizes, measures, and repeats marketing performance for clients
• New Engen is known for its genuine passion for building brands, relentless desire to challenge the status quo, and deep digital expertise

Company Specialties:

• Digital Marketing
• SEM
• Google Shopping
• Facebook, Instagram, LinkedIn, SnapChat, Twitter
• Digital Advertising
• Amazon
• Technology
• Marketing Experimentation
• Creative
• Consulting
• Strategy + Execution
• Strategy
• Research & Insights

Company Website: newengen.com

ASSUMPTION: New Engen's focus on driving impact for brands across the customer journey makes it an attractive choice for marketing professionals seeking to make a significant impact in the digital marketing space.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role may report to the Director of Analytics or a similar position, depending on the organization's structure

Work Arrangement: Remote OK (considering candidates in Greater Seattle or Remote)

Growth Opportunities:

• Potential to mentor junior analysts and shape a high-performing analytics team
• Opportunity to drive process improvements and enhance analytics workflows
• Potential to take on more significant responsibilities and advance within the team as the company grows

ASSUMPTION: This role offers growth opportunities for candidates eager to take on more responsibility and make a significant impact on the analytics team.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Greater Seattle office)

Office Location(s): 1300 N Northlake Way, Suite 200, Seattle, Washington 98103, US

Geographic Context:

• The Greater Seattle area offers a mix of urban and suburban living with a vibrant tech industry and numerous outdoor recreation opportunities
• Seattle has a mild, oceanic climate with moderate rainfall throughout the year
• The cost of living in Seattle is higher than the national average, with median home prices and rental costs reflecting this

Work Schedule: Full-time (40 hours per week) with flexible hours and a remote work environment

ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively in a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• Technical assessment to evaluate SQL skills and data visualization proficiency
• On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and company culture
• Final round interview with senior leadership to assess strategic thinking and alignment with company values

Key Assessment Areas:

• Project management skills and ability to juggle multiple client projects
• SQL proficiency and data exploration capabilities
• Communication skills and ability to translate complex data into clear, actionable insights
• Alignment with New Engen's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on problem-solving, project management, and communication skills
• Be ready to discuss your approach to mentoring and knowledge-sharing with junior analysts
• Research New Engen's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing Analytics, Project Management, SQL, Data Visualization, Business Intelligence, Digital Marketing Platforms, Communication, Mentoring, Data Exploration, Reporting, Performance Strategies, Process Improvement, Documentation, Attention to Detail, Organizational Skills, Team Collaboration, Growth Mindset

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and be prepared to discuss their approach to managing multiple client projects and driving process improvements.

🛠️ Tools & Technologies

• BI tools: Looker, Tableau, Power BI
• SQL databases
• Digital marketing platforms: Google, Meta, Adobe, Salesforce
• Python or R (not required but preferred)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with a strong emphasis on BI tools and SQL databases.

👔 Cultural Fit Considerations

Company Values:

• BE THE GOOD: Act with integrity, humility, and altruism inside and outside our company
• EXPERTISE: Take pride in our work, holding ourselves to a high standard of executional excellence
• GROWTH MINDSET: Bias towards action, embrace challenges, and welcome feedback as opportunities for improvement
• EMPATHETIC DIRECTNESS: Provide feedback with courage, openness, and empathy internally and externally
• ALL IN: Put the team first, reject apathy and cynicism, and do everything we can to help each other win

Work Style:

• Collaborative and team-oriented, with a focus on common purpose and consensus
• Proactive and solution-based, with a bias towards action and a growth mindset
• Empathetic and direct, with a commitment to providing feedback and fostering a positive work environment

Self-Assessment Questions:

• Do you align with New Engen's core values, particularly BE THE GOOD and ALL IN?
• Are you comfortable working remotely and managing your time effectively in a flexible work environment?
• Do you thrive in a collaborative, team-oriented work culture that prioritizes common purpose and consensus?

ASSUMPTION: Candidates should assess their alignment with New Engen's core values and work style to ensure a strong cultural fit with the organization.

⚠️ Potential Challenges

• Managing multiple client projects and meeting tight deadlines may be challenging for candidates without strong project management skills
• Working remotely may present challenges for candidates who prefer an on-site work environment or struggle with self-motivation
• Collaborating effectively with various teams, including media and data engineering teams, may require strong communication skills and adaptability
• The cost of living in Seattle may be a challenge for candidates relocating from areas with lower living expenses

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a remote, project-driven work environment.

📈 Similar Roles Comparison

• This role may differ from similar positions in other agencies or consultancies in its focus on driving impact for brands across the customer journey and maximizing, measuring, and repeating marketing performance
• New Engen's emphasis on challenging the status quo and embracing a growth mindset sets it apart from other digital marketing agencies
• Career paths in this role may include advancing to senior analytics positions, taking on more significant responsibilities, or transitioning into management or leadership roles

ASSUMPTION: Candidates should research New Engen's unique approach to digital marketing and assess their fit with the company's focus on driving impact for brands across the customer journey.

📝 Sample Projects

• Developing a comprehensive Media Mix Model (MMM) to optimize marketing spend and maximize ROI for a major retail client
• Creating a dashboard to track and analyze customer acquisition costs (CAC) and return on ad spend (ROAS) for an e-commerce company
• Building a data pipeline to integrate customer data from various sources and create a unified customer view for a financial services client

ASSUMPTION: These sample projects illustrate the type of data-driven initiatives and analytics projects candidates may work on in this role, focusing on driving performance and maximizing marketing impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall analytics team structure, and what opportunities are there for growth and advancement?
• What are the most challenging aspects of managing multiple client projects, and how does the team support one another in overcoming these challenges?
• How does New Engen's approach to digital marketing differ from other agencies or consultancies, and what unique opportunities does this present for candidates in this role?
• What is the team's approach to mentoring and knowledge-sharing, and how does this role contribute to the professional development of junior analysts?
• How does New Engen's focus on challenging the status quo and embracing a growth mindset translate into day-to-day work and team dynamics?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and New Engen's unique approach to digital marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on problem-solving, project management, and communication skills
• Research New Engen's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.