Lead Marketing Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Analyst

🔹 Company: Betsson Group

🔹 Location: Malta

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing large datasets to generate actionable insights for marketing strategies
• Collaborating with stakeholders to support regional and cross-channel marketing decisions
• Developing and maintaining data models, reports, and dashboards to enable prompt decision-making
• Acting as the go-to expert for translating complex data into clear, business-aligned recommendations

ASSUMPTION: This role requires a strong combination of technical expertise, commercial acumen, and stakeholder management skills. The ideal candidate will have experience in marketing analytics and a passion for data-driven marketing.

📋 Key Responsibilities

✅ KPI Metrics & Strategy: Develop a deep understanding of key performance metrics supporting branding strategies, such as sponsorships, brand ambassadors, and influencers.

✅ Digital Acquisition Analytics: Analyze performance across digital marketing channels such as Paid Social, SEO, Affiliates, PPC, and their related technologies.

✅ Commercial Team Partnership: Serve as the primary analytics partner for regional commercial teams, working together to identify performance drivers and growth opportunities.

✅ Marketing Research & Analytics: Lead exploratory, descriptive, and predictive analytics using both qualitative and quantitative methods.

✅ Channel Performance Optimization: Identify underperforming areas across marketing channels and implement improvements to drive results.

✅ Data Models & Reporting: Build, maintain, and deliver data models, reports, and dashboards that highlight performance metrics, enabling prompt decision-making.

✅ Innovative Strategies: Develop strategies to solve complex marketing problems by uncovering trends, testing marketing approaches, and making data-driven recommendations.

✅ Collaboration: Work closely with regional and channel-specific analysts to ensure alignment on execution and delivery. Participate in cross-functional projects and act as a business partner to internal teams.

ASSUMPTION: This role requires a high level of independence and the ability to manage and prioritize multiple requests from diverse stakeholders.

🎯 Required Qualifications

Education: Minimum BA/BS in a relevant field (Mathematics, Statistics, Computer Science, or equivalent). A Master’s degree is a plus.

Experience: Minimum 3-5 years of professional experience in analytics and marketing, ideally within the iGaming sector.

Required Skills:

• Hands-on experience in marketing analytics (marketing mix modeling, campaign performance analysis, ROI estimation, LTV modeling, etc.)
• Experience with statistical modeling (e.g., regression analysis, A/B testing, significance testing) and familiarity with machine learning techniques (predictive modeling, clustering, decision trees)
• Proficiency in tools such as Excel, Google Analytics (GA4), BigQuery, MySQL, and ETL tools (e.g., KNIME). Familiarity with scripting languages like R or Python is essential
• Expert in visualizing complex datasets using tools like Power BI or Tableau
• Ability to manage and prioritize multiple requests from diverse stakeholders
• Highly organized with the ability to work under tight deadlines and shifting priorities
• A curious, collaborative mindset and comfort in leading cross-functional initiatives

Preferred Skills:

• Experience in the iGaming sector
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing analytics and a proven track record of driving results through data-driven insights.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on industry standards for a mid-senior level marketing analyst role in Malta)

Benefits:

• Career growth opportunities within a leading global company
• Competitive compensation and benefits package

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing analyst role in Malta. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Betsson Group operates in the entertainment providers industry, offering casino, sportsbook, and other games via gaming licenses in several countries across Europe, South America, North America, and Central Asia.

Company Size: Betsson Group is a mid-sized company with approximately 2,400 employees from 70+ nationalities in 18 locations worldwide. The operational headquarters are in Ta' Xbiex, Malta.

Founded: Betsson Group was founded in 1963 and has since grown from a single slot machine to being listed on Nasdaq Stockholm.

Company Description:

• Betsson Group offers casino, sportsbook, and other games via gaming licenses in several countries
• The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro
• The brands are operated on a proprietary platform, which is the core of the offer and the customer experience

Company Specialties:

• Technology
• Sport
• Casino
• Online
• Marketing
• Customer Service

Company Website: Betsson Group

ASSUMPTION: Betsson Group's extensive experience in the iGaming sector and global presence make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The Lead Marketing Analyst will report directly to the Head of Analytics and collaborate closely with regional commercial teams and other internal stakeholders.

Work Arrangement: This role is on-site, with the operational headquarters located in Ta' Xbiex, Malta.

Growth Opportunities:

• Career growth within a leading global company
• Opportunities to work on high-impact projects and drive results through data-driven insights
• Potential to take on additional responsibilities and advance to a senior or management role

ASSUMPTION: The Lead Marketing Analyst role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Betsson Group's global marketing efforts.

🌍 Location & Work Environment

Office Type: Betsson Group's operational headquarters is a modern, collaborative workspace located in Ta' Xbiex, Malta.

Office Location(s): Betsson Experience Centre, Ta’ Xbiex Seafront, Ta’ Xbiex, XBX 1027, MT

Geographic Context:

• Malta is a small island nation in the Mediterranean Sea, with a population of approximately 515,000
• The cost of living in Malta is generally lower than in other European countries
• Malta offers a mild Mediterranean climate, with warm summers and mild winters

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles.

ASSUMPTION: Malta's strategic location, mild climate, and lower cost of living make it an attractive destination for expats seeking to advance their careers in a dynamic and multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing analytics, statistical modeling, and data visualization
• Problem-solving and critical thinking abilities
• Communication and presentation skills
• Cultural fit and alignment with Betsson Group's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for technical assessments by brushing up on your marketing analytics skills and practicing data visualization
• Research Betsson Group's business model, industry, and company culture to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Marketing Analytics, Data-Driven Insights, Stakeholder Management, Statistical Modeling, Machine Learning, Google Analytics, BigQuery, MySQL, ETL Tools, R, Python, Power BI, Tableau, iGaming, Casino, Sportsbook, Customer Service

ASSUMPTION: Betsson Group's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their expertise in marketing analytics and data-driven decision-making.

🛠️ Tools & Technologies

• Excel
• Google Analytics (GA4)
• BigQuery
• MySQL
• ETL Tools (e.g., KNIME)
• R
• Python
• Power BI
• Tableau

ASSUMPTION: The Lead Marketing Analyst role requires proficiency in a range of tools and technologies, with a focus on data analysis, visualization, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Responsibility
• Collaboration
• Innovation

Work Style:

• Dynamic and collaborative
• Data-driven and analytical
• Results-oriented and actionable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven insights?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple priorities?
• Do you thrive in a collaborative, team-based work culture?

ASSUMPTION: Betsson Group's work environment is dynamic, collaborative, and data-driven. Candidates should be comfortable working in a fast-paced environment and managing multiple priorities, while also being able to work effectively in a team-based culture.

⚠️ Potential Challenges

• The iGaming sector is highly competitive, and the role may require working on tight deadlines and managing shifting priorities
• Betsson Group's global presence may require occasional travel and working with teams across different time zones
• The role may involve handling sensitive customer data and ensuring compliance with relevant regulations
• The Maltese job market is competitive, and finding suitable housing may require additional effort

ASSUMPTION: While the Lead Marketing Analyst role offers significant growth opportunities, it also presents unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position offers a higher level of responsibility and impact on global marketing strategies
• Betsson Group's extensive experience in the iGaming sector provides unique insights and opportunities for professional growth
• As a mid-sized company, Betsson Group offers a more collaborative and agile work environment compared to larger enterprises

ASSUMPTION: The Lead Marketing Analyst role at Betsson Group offers a unique combination of responsibility, impact, and collaboration, making it an attractive opportunity for marketing professionals seeking to advance their careers in a dynamic and growing industry.

📝 Sample Projects

• Developing a predictive model to identify high-value customers and optimize marketing spend
• Conducting a comprehensive analysis of marketing channel performance and recommending strategic adjustments to improve ROI
• Creating interactive dashboards to enable stakeholders to monitor key performance metrics and make data-driven decisions

ASSUMPTION: The Lead Marketing Analyst role involves working on high-impact projects that drive results through data-driven insights and strategic recommendations.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Analytics department?
• How does the Analytics team collaborate with other departments, such as Marketing and Product?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• How does Betsson Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for technical assessments by brushing up on your marketing analytics skills and practicing data visualization
• Research Betsson Group's business model, industry, and company culture to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.