📌 Core Information
🔹 Job Title: Lead Marketing Analyst
🔹 Company: Unlock Health
🔹 Location: Nashville, TN
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Business Intelligence, Data Science
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing analytics and reporting solutions for healthcare clients
- Translating business problems into technical requirements
- Ensuring data integrity and contributing to tool development
- Collaborating with internal teams and clients to drive business outcomes
ASSUMPTION: This role requires a strong analytical thinker with hands-on development experience, comfortable working in a fast-paced environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Solution Development: Translate business problems into technical requirements, clean and model data, develop dashboards, refine attribution models, and align with team members to create technical solutions.
✅ Team Collaboration: Interact with and support internal departments, educate stakeholders on analytics tools, and contribute to process and tool improvements.
✅ Continuous Improvement: Evaluate and recommend process and tool improvements, craft and document methods, and identify new opportunities to leverage analytics for client value.
ASSUMPTION: This role involves a mix of independent work and team collaboration, requiring strong communication and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Analytics, Data Science, Engineering, Computer Science, or a related field
Experience: 5+ years in business intelligence, data engineering, or data science, with significant experience in SQL and Tableau
Required Skills:
- Proficiency in SQL, Python, and Tableau
- Experience with Snowflake, Google Analytics 4, Adobe Omniture, SEMRush, Moz, and other relevant tools
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with attribution modeling, predictive modeling, segmentation, and experimental design
- Familiarity with data architecture and designing solutions integrating multiple sources through API connections
ASSUMPTION: The ideal candidate will have a strong foundation in data analysis and visualization, with a proven track record in driving business outcomes through data-driven insights.
💰 Compensation & Benefits
Salary Range: $90,000 - $130,000 (Based on industry standards for a Lead Marketing Analyst with 5-10 years of experience in Nashville, TN)
Benefits:
- Health, Dental, and Vision benefit packages
- Life, Short- and Long-Term Disability Insurance
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program
- Employee Referral Program
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specifically focused on healthcare marketing and advertising
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2023, with a short but impactful history in the healthcare marketing industry
Company Description:
- Unlock Health breaks down walls that healthcare providers have lived with for decades, connecting the dots across managed care and marketing
- Combines top healthcare marketing organizations to make great work easier through a combination of art and science – creativity fueled by data, insights, and deep expertise in the business of healthcare
- Headquartered in Nashville, TN, with a team of 292 professionals
Company Specialties:
- Marketing, healthcare marketing, healthcare advertising, healthcare digital marketing, SEM, hospital marketing, hospital digital marketing, hospital advertising, advertising, paid social, issues management, growth marketing, digital health, digital transformation, patient acquisition, patient retention, and physician marketing
Company Website: https://www.unlockhealthnow.com
ASSUMPTION: Unlock Health is a growing company with a strong focus on data-driven decision-making, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the Analytics team
Reporting Structure: Reports directly to the Group Lead and SVP, Analytics, with opportunities to collaborate with various internal departments and clients
Work Arrangement: Hybrid, with a mix of on-site and remote work, providing flexibility and work-life balance
Growth Opportunities:
- Potential to lead projects and mentor junior team members
- Opportunities to work on diverse client projects and gain exposure to various aspects of healthcare marketing
- Potential to advance to a senior or management role within the Analytics team
ASSUMPTION: This role offers a unique blend of analytical and collaborative work, with ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 209 10th Avenue South, Suite 530, Nashville, TN 37203, US
Geographic Context:
- Nashville, TN, offers a vibrant and growing job market, with a strong focus on healthcare and technology industries
- The city provides a high quality of life, with a low cost of living compared to other major metropolitan areas
- Nashville is known for its music and cultural scene, offering numerous entertainment and recreational opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final on-site or video interview with the team
Key Assessment Areas:
- Technical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Ability to work independently and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your SQL, Tableau, and Python skills
- Research Unlock Health's company culture and values to demonstrate your fit during the interview process
ATS Keywords: Business Intelligence, Data Science, SQL, Tableau, Python, Attribution Modeling, Predictive Modeling, Segmentation, Experimental Design, Digital Marketing, Web Analytics, SEO, SEM, Data Architecture
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- SQL
- Python
- Tableau
- Snowflake
- Google Analytics 4
- Adobe Omniture
- SEMRush
- Moz
- Other relevant BI tools (Looker, Marketing Cloud Intelligence, etc.)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Great work made easier
- Break down walls
- Connect the dots
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and action-oriented
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy turning complex problems into clear, actionable insights?
- Are you comfortable working collaboratively with diverse teams to drive business outcomes?
- Do you have a growth mindset and a strong desire to learn and improve continuously?
ASSUMPTION: Unlock Health values candidates who are strong analytical thinkers, effective communicators, and adaptable team players, with a passion for driving business outcomes through data-driven insights.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong data cleaning, modeling, and analysis skills
- Balancing independent work and team collaboration, with a need to manage multiple projects and priorities
- Keeping up with the latest trends and best practices in data analysis, visualization, and marketing attribution
- Adapting to a fast-paced and dynamic work environment, with a need to pivot quickly and respond to changing client needs
ASSUMPTION: The ideal candidate will be comfortable working in a challenging and dynamic environment, with strong problem-solving skills and a willingness to adapt and learn continuously.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position offers a unique blend of analytical and collaborative work, with a strong focus on driving business outcomes through data-driven insights
- Industry-specific context: Unlock Health's focus on healthcare marketing and advertising provides unique insights and opportunities for candidates interested in the healthcare industry
- Career path comparison: This role offers a clear path for professional growth and development within the Analytics team, with potential to advance to senior or management roles
ASSUMPTION: This role provides a unique blend of analytical and collaborative work, with ample opportunities for professional growth and development within the company and the healthcare marketing industry.
📝 Sample Projects
- Developing a comprehensive attribution model to evaluate cross-channel marketing performance and calculate client ROI
- Creating a user-friendly dashboard to track key performance indicators (KPIs) and support data-driven decision-making for a major healthcare client
- Conducting a predictive modeling analysis to identify high-value patient segments and optimize marketing efforts for a regional healthcare provider
ASSUMPTION: These sample projects illustrate the types of analytical and collaborative work required for this role, with a strong focus on driving business outcomes through data-driven insights.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Analytics department?
- How does Unlock Health support the professional growth and development of its employees?
- What are the most challenging aspects of working on client projects, and how does the team approach them?
- How does Unlock Health balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced environment?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the work environment, team dynamics, and expectations for this role, allowing you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by brushing up on your SQL, Tableau, and Python skills
- Research Unlock Health's company culture and values to demonstrate your fit during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
