📌 Core Information
🔹 Job Title: Lead Marketing Artist
🔹 Company: Socialpoint
🔹 Location: Barcelona, Spain
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Creative
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Promoting Zynga mobile games through visual communications
- Collaborating with marketing creative teams and stakeholders
- Meeting objectives and KPIs through creative strategies
- Mentoring junior designers and driving team efficiency
ASSUMPTION: This role requires a high level of creativity, project management, and communication skills. It's ideal for an experienced marketing artist looking to lead projects and mentor others.
📋 Key Responsibilities
✅ Design high-quality visual static and motion assets for user acquisition and marketing campaigns
✅ Stay updated with design trends, tools, and best practices
✅ Lead and work on multiple projects simultaneously, adapting to changing project priorities
✅ Build strong communication within the art team and collaborate with the Marketing Art Lead
✅ Mentor and guide more junior designers
ASSUMPTION: This role involves a mix of creative and managerial tasks, requiring the ability to multitask, prioritize, and delegate.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field (or equivalent experience)
Experience: At least 5 years of experience in a similar role, with a focus on casual mobile games
Required Skills:
- Expert motion graphics and animation skills
- High proficiency in Photoshop, After Effects, and Illustrator
- Experience working on live projects or products
- Strong communication and project management skills
Preferred Skills:
- UA/digital marketing knowledge
- 3D software and Unity knowledge
- JIRA experience
ASSUMPTION: Candidates with a strong portfolio demonstrating their skill and breadth of experience will be prioritized.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for a Lead Marketing Artist role in Barcelona)
Benefits:
- Hybrid working model (from home and office)
- Relocation support
- 25 days of annual leave, plus 5 additional days during Christmas
- Full catering for breakfast and lunch at the office
- Private medical insurance
- Choose from the latest iOS or Android device upon joining
- Free language lessons in English and Spanish
- Spotify Premium
- Legendary social events and parties
- Personal development budget for skill enhancement and growth opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Lead Marketing Artist role in Barcelona. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Socialpoint is a world-renowned mobile game studio, specializing in casual and strategy games. They are part of the Zynga and Take-Two Interactive family.
Company Size: Socialpoint has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Socialpoint was founded in 2008 and has since grown to become a global leader in mobile gaming.
Company Description:
- Socialpoint is known for creating hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by millions of players worldwide.
- The company offers a fun, lively, and dynamic workplace, encouraging creativity, agility, and innovation.
- Socialpoint's international team is formed by awesome people who are passionate about social games, creativity, and pushing the bar.
Company Specialties:
- Video Games
- Strategy Games
- Social Gaming
- MMO
- Art
- Online Advertising
- Mobile Gaming
- Game Development
Company Website: www.socialpoint.es
ASSUMPTION: Working at Socialpoint offers a unique opportunity to be part of a creative and dynamic team, driving the success of popular mobile games.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing and creative arts.
Reporting Structure: The Lead Marketing Artist will report directly to the Marketing Art Lead and collaborate with various teams, including UA, marketing, and art.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Employees need to live within commuting distance of the Barcelona office to attend important meetings and events.
Growth Opportunities:
- Potential career progression to a higher leadership role within the marketing or creative teams
- Expanding skills and knowledge through personal development opportunities
- Gaining experience working on high-profile mobile games and marketing campaigns
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to develop their skills, advance their career, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Socialpoint's headquarters is a modern, state-of-the-art office located in Barcelona, Spain.
Office Location(s): Carrer de lPamplona 101 (Barcelona), 101, Barcelona, 08018, ES
Geographic Context:
- Barcelona is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful architecture, and a diverse range of cultural attractions.
- Barcelona is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours for remote work. Employees may need to work additional hours to meet project deadlines or attend events.
ASSUMPTION: Working at Socialpoint's Barcelona office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Art test or portfolio review
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Creativity and artistic skills
- Project management and organizational skills
- Communication and collaboration skills
- Alignment with Socialpoint's company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on mobile games and marketing campaigns
- Prepare a strong portfolio showcasing your best work, including motion graphics, animation, and design projects
- Demonstrate your understanding of Socialpoint's games and company culture in your cover letter
- Be prepared to discuss your creative process, problem-solving skills, and ability to work collaboratively
ATS Keywords: Marketing Artist, Lead Marketing, Motion Graphics, Animation, Photoshop, After Effects, Illustrator, User Acquisition, Digital Marketing, 3D Software, Unity, JIRA, Barcelona, Socialpoint
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant skills and experience, and demonstrate their enthusiasm for Socialpoint's games and company culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, After Effects, Illustrator)
- 3D software (e.g., Blender, Maya)
- Unity
- JIRA
- Microsoft Office Suite
ASSUMPTION: Familiarity with industry-standard design tools and project management software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Passion for games and player experience
- Integrity and respect
- Continuous learning and improvement
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you passionate about mobile games and player experience?
- Do you have strong communication and collaboration skills?
- Are you proactive, results-driven, and adaptable?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Applicants should assess their alignment with Socialpoint's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changing project priorities and workloads
- Working collaboratively with diverse teams, including marketing, UA, and art
- Mentoring and guiding junior designers
- Adapting to a hybrid work environment, balancing on-site and remote work
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to changing priorities, and work collaboratively in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Artist or Art Director role, but with a stronger focus on leading projects and mentoring junior designers
- In comparison to other marketing roles, this position requires a higher level of creative and artistic skills
- Career progression opportunities may include advancing to a higher leadership role within the marketing or creative teams
ASSUMPTION: Applicants should consider their career goals and aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Creating promotional materials for an upcoming mobile game launch, including motion graphics, animation, and static visual assets
- Developing a marketing campaign for an in-game event, including visual communications that showcase exciting features and drive player engagement
- Collaborating with the UA team to create targeted ads and marketing materials that resonate with specific player segments
ASSUMPTION: Applicants should be prepared to discuss their experience working on similar projects and provide examples of their best work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and creative departments?
- How does Socialpoint support the professional growth and development of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does Socialpoint address them?
- How does Socialpoint measure the success of its marketing campaigns, and what metrics are most important?
- What opportunities are there for career progression within the marketing and creative teams?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experience, including your portfolio and any relevant marketing campaigns you've worked on
- Write a compelling cover letter that demonstrates your enthusiasm for Socialpoint's games and company culture
- Prepare a strong portfolio showcasing your best work, including motion graphics, animation, and design projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
