📌 Core Information
🔹 Job Title: Lead Marketing Communications Manager
🔹 Company: DIRECTV
🔹 Location: El Segundo, CA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote (US-based)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing upgrade marketing strategies to drive sales for DIRECTV’s Protection Plan and Tech Protect products.
- Managing customer-facing collateral and sales incentive programs to ensure revenue targets are met or exceeded.
- Serving as a key liaison for external partners who support DIRECTV Protection Plan and Tech Protect.
- Collaborating across the enterprise to enable sales optimization for assigned products.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute upgrade marketing strategies to drive sales for DIRECTV’s Protection Plan and Tech Protect products, ensuring annual revenue targets are met/exceeded.
✅ Partner across the enterprise to enable sales optimization for assigned products.
✅ Manage customer-facing collateral to ensure accuracy and effectiveness in messaging.
✅ Develop and manage the sales incentive programs across the enterprise in support of delivering annual revenue targets.
✅ Serve as a key liaison for external partners who support DIRECTV Protection Plan and Tech Protect.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field preferred.
Experience: 3 – 5 years of marketing experience required; experience in upgrade marketing or related field preferred.
Required Skills:
- Proven track record of delivering results as a self-motivated, individual contributor.
- Strong presentation skills with ability to develop and present strategic roadmaps and summaries.
- Excellent organizational and communication skills.
- Ability to build strong working relationships with internal and external partners.
Preferred Skills:
- Experience with managing revenue targets via add-on products, specifically extended guarantee products.
ASSUMPTION: Candidates with experience in upgrade marketing or related fields, as well as those with a proven track record of driving results, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: DIRECTV WAGE ZONES: $87,400 - $158,700 (Low: $87,400 - $131,100, Mid: $92,000 - $138,000, High: $101,200 - $151,800, Top: $105,800 - $158,700)
Benefits:
- Competitive benefits package
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on DIRECTV services
Working Hours: Full-time (approximately 40 hours per week) with approximately 10% travel required for team meetings.
ASSUMPTION: The salary range provided is based on DIRECTV's wage zones and may vary depending on the location and other factors. The benefits listed are a general overview and may be subject to change or modification.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- DIRECTV is a leading provider of satellite television services in the United States.
- The company offers a wide range of entertainment options, including live sports, movies, and TV shows.
- DIRECTV is committed to delivering an exceptional entertainment experience to its customers.
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- Local Sports
Company Website: http://direc.tv/about
ASSUMPTION: DIRECTV is a well-established company in the entertainment industry, known for its high-quality satellite television services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Manager, Marketing Communications.
Work Arrangement: Remote (US-based) with approximately 10% travel required for team meetings.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to gain experience in upgrade marketing and revenue management.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (US-based)
Office Location(s): El Segundo, CA (Remote)
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000 people.
- The city is located near the Pacific Ocean and offers a mild Mediterranean climate.
- El Segundo is home to several technology and entertainment companies, providing a vibrant and dynamic work environment.
Work Schedule: Full-time (approximately 40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement offers flexibility and the ability to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the senior manager
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Relationship-building and collaboration
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills.
ATS Keywords: Marketing, Upgrade Marketing, Sales Optimization, Relationship Management, Collaterals Management, Sales Incentives, Presentation Skills, Organizational Skills, Communication Skills, Self-Motivated, Results Driven, Team Collaboration, Revenue Management, Consumer Facing Materials, Strategic Roadmaps, Vendor Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly if not already familiar.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
Work Style:
- Results-driven
- Strategic
- Adaptable
- Team-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results in a marketing role?
- Are you comfortable working with cross-functional teams and external partners?
- Do you have strong presentation and communication skills?
ASSUMPTION: DIRECTV values employees who are customer-focused, innovative, collaborative, and accountable, and who can work effectively in a team-oriented environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines
- Working with external partners and vendors
- Adapting to changes in the market and competitive landscape
- Meeting annual revenue targets
ASSUMPTION: The challenges associated with this role are typical for a marketing communications manager and can be overcome with strong organizational skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager, but with a focus on upgrade marketing and revenue management.
- In the entertainment industry, this role may have unique challenges and opportunities related to the competitive landscape and customer preferences.
- Career paths for this role may include advancement to a senior marketing role or a move into a related field, such as product management or sales.
ASSUMPTION: This role is similar to other marketing management roles but has a unique focus on upgrade marketing and revenue management.
📝 Sample Projects
- Developing and executing a marketing campaign to drive sales for DIRECTV’s Protection Plan and Tech Protect products
- Managing customer-facing collateral and sales incentive programs to ensure revenue targets are met or exceeded
- Serving as a key liaison for external partners who support DIRECTV Protection Plan and Tech Protect
ASSUMPTION: These sample projects are representative of the key responsibilities and priorities for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does DIRECTV support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DIRECTV measure the success of this role, and what are the key performance indicators (KPIs)?
- What is the company culture like, and how does this role contribute to the overall mission and vision of DIRECTV?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, and to help the candidate determine if this is the right fit for their career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements.
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
