Lead Marketing Consultant, Small and Business Banking Deepening

📌 Core Information

🔹 Job Title: Lead Marketing Consultant, Small and Business Banking Deepening

🔹 Company: Wells Fargo

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site with Hybrid work option

🔹 Category: Financial Services

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing campaigns for Small & Business Banking
• Driving customer engagement through multiple direct marketing channels
• Collaborating with cross-functional teams for strategic campaign execution
• Optimizing marketing strategies for enhanced customer experiences

ASSUMPTION: This role requires both strategic oversight and tactical execution, indicating a need for a balance of creative and analytical skills.

📋 Key Responsibilities

✅ Build and manage deepening campaigns via email, digital, and mail channels.

✅ Optimize marketing strategies to meet deepening goals and ROI objectives.

✅ Lead a matrixed team to achieve campaign success.

✅ Track economic trends and recommend adjustments to campaigns.

✅ Collaborate to forecast results, create business cases, and deliver performance updates.

✅ Develop breakthrough marketing concepts to reduce campaign costs.

ASSUMPTION: Responsibilities suggest coordination across multiple teams and channels, necessitating strong leadership and project management skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in Marketing, Digital Marketing, or equivalent

Required Skills:

• Direct marketing campaigns expertise
• Analytical understanding of marketing metrics
• Leadership in a matrixed environment

Preferred Skills:

• Experience with Aprimo or similar tools
• Presentation skills to engage C-suite

ASSUMPTION: The qualification details emphasize the importance of practical marketing experience and strategic analytical abilities.

💰 Compensation & Benefits

Salary Range: $96,600.00 - $206,100.00

Benefits:

• Comprehensive health plans
• 401(k) matching
• Paid time off and parental leave

Working Hours: 40 hours per week

ASSUMPTION: Compensation is competitive, reflecting the seniority and scope of the role. Benefits are inclusive and comprehensive.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Over 250,000 employees, providing a robust support network and diversity of roles.

Founded: 1852

Company Description:

• Diverse financial offerings in banking, investment, and mortgage products
• Global reach with services in over 40 countries
• Committed to customer satisfaction and success

Company Specialties:

• Business Banking
• Wholesale and Consumer Finance
• Commercial Finance

Company Website: http://www.wellsfargo.com

ASSUMPTION: The company's heritage and size suggest stable career advancement opportunities.

📊 Role Analysis

Career Level: Mid to Senior level with potential paths to higher management.

Reporting Structure: Reports to Head of Deepening Marketing.

Work Arrangement: Flexibility with a hybrid option, enhancing work-life balance.

Growth Opportunities:

• Leadership roles within the marketing department
• Potential to influence key marketing decisions and strategies
• Engaging with senior executives can provide mentorship and career growth

ASSUMPTION: The role offers significant exposure to strategy and decision-making processes, fostering professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment in a major financial district

Office Location(s): Charlotte, NC; San Francisco, CA; New York, NY

Geographic Context:

• Charlotte: A major banking hub with a thriving job market
• San Francisco: Technology and financial services synergy
• New York: The heart of global finance

Work Schedule: Standard weekday hours with potential for slight flexibility

ASSUMPTION: Locations in major urban centers might require considerations for commuting and cost of living.

💼 Interview & Application Insights

Typical Process:

• Initial screening through HR
• Technical interviews with department leads
• Final round with senior management

Key Assessment Areas:

• Analytical skills and marketing expertise
• Leadership and team management abilities
• Communication and presentation proficiency

Application Tips:

• Highlight leadership experience in similar roles
• Showcase successful marketing campaigns and results
• Express adaptability and collaborative skills

ATS Keywords: Marketing, Direct Marketing, Digital Platforms, Collaboration

ASSUMPTION: The role demands a strong focus on presenting quantifiable achievements in previous marketing roles.

🛠️ Tools & Technologies

• Aprimo for campaign management
• Analytics tools (e.g., Google Analytics)
• CRM systems

ASSUMPTION: Familiarity with industry-standard tools will be advantageous and potentially required for efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Commitment to diversity and inclusion
• Innovation in financial solutions

Work Style:

• Collaborative within cross-functional teams
• Results-driven and proactive
• Adaptable to change and open to feedback

Self-Assessment Questions:

• Can I thrive in a fast-paced, matrixed environment?
• Am I able to lead cross-functional projects effectively?
• Do I have strong presentation skills for C-suite interactions?

ASSUMPTION: Understanding and aligning with the company's values can significantly enhance job satisfaction and effectiveness.

⚠️ Potential Challenges

• Navigating a large organizational structure
• Meeting ambitious engagement and ROI targets
• Coordinating across different geographic locations
• Balancing strategic and tactical responsibilities

ASSUMPTION: Being adaptable and proactive in problem-solving is essential for overcoming potential obstacles in this role.

📈 Similar Roles Comparison

• Roles in tech industries may require more digital-centric expertise
• Banking industry roles often prioritize compliance and risk management
• Consulting roles may offer more client-facing responsibilities

ASSUMPTION: Understanding the nuances of marketing within the financial sector is crucial for executing strategies effectively.

📝 Sample Projects

• Developing a direct mail campaign targeting small businesses
• Launching a new feature-focused digital campaign
• Collaborating with creative agencies for brand messaging

ASSUMPTION: Sample projects will involve integration of data analytics for effective campaign strategy development and evaluation.

❓ Key Questions to Ask During Interview

• What are the primary goals for the marketing campaigns this year?
• How does the team measure the success of marketing strategies?
• What are some current challenges faced in the marketing department?
• How are creative ideas for campaigns encouraged and developed?
• What opportunities for professional growth does Wells Fargo offer?

ASSUMPTION: Asking insightful questions can demonstrate engagement and forward-thinking during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant marketing experience and successes
• Include specific examples of leadership and team management
• Research Wells Fargo's recent marketing campaigns for insights
• Arrange for professional references familiar with your work

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.