Lead Marketing Designer

📌 Core Information

🔹 Job Title: Lead Marketing Designer

🔹 Company: nTop

🔹 Location: New York City, New York, United States

🔹 Job Type: Full-time, Hybrid (3+ days in office)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Translating high-level marketing strategies into compelling creative assets
• Managing project priorities based on business goals and impact
• Collaborating cross-functionally with various teams to create visual content
• Guiding agency partners to produce high-quality design work
• Evolving and scaling nTop's visual identity as the company grows

ASSUMPTION: This role requires a strong creative strategist who can balance multiple projects, prioritize effectively, and drive business impact through visual storytelling.

📋 Key Responsibilities

✅ Translate complex marketing strategies into clear, visually engaging creative assets across various channels

✅ Manage project priorities and workflows based on business goals, pipeline needs, and performance data

✅ Write clear, strategic creative briefs and guide external partners to execute high-quality work at scale

✅ Collaborate with product marketing to simplify complex ideas and bring them to life in visual formats

✅ Partner with demand generation teams to review creative performance and make data-informed optimizations

✅ Create design assets across multiple mediums, including static graphics, motion, GIFs, video, and web

✅ Design for the website and partner with agency developers to implement high-quality, performance-optimized visual experiences

ASSUMPTION: This role requires a hands-on designer who can also strategize, collaborate, and manage projects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field

Experience: 5+ years of experience in marketing design, preferably in a B2B SaaS environment

Required Skills:

• Excellent communication and project management skills
• Proficient in Figma, Adobe Creative Suite, and motion/video editing tools
• Strong understanding of performance design principles and creative impact across channels
• Experience designing for digital formats, motion, and presentations
• Portfolio showcasing multi-channel campaign work and brand storytelling
• Experience collaborating with agency partners
• Customer-obsessed mindset and curiosity about creative performance

Preferred Skills:

• Experience with 3D and interactive design formats
• Familiarity with design systems and brand guidelines
• Experience in a fast-paced, high-growth tech environment

ASSUMPTION: Candidates should have a strong visual portfolio, proven experience in marketing design, and a customer-focused mindset.

💰 Compensation & Benefits

Salary Range: $110,000 - $125,000 annually plus options

Benefits:

• Stock Options

Working Hours: Full-time (40 hours/week), Hybrid (3+ days in office)

ASSUMPTION: The salary range is based on industry standards for a Lead Marketing Designer role in New York City with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically CAD and 3D printing software for high-performance engineering

Company Size: 51-200 employees (as of April 2025)

Founded: 2015

Company Description:

• nTop designs software for high-performance engineering, enabling innovative engineering companies to transform how they develop, test, and manufacture better products faster
• Their software has been used to engineer mission-critical satellites, deliver stronger and lighter medical implants, and allow engineers to create complex, high-performance products with revolutionary speed and accuracy
• nTop is committed to fostering an inclusive and diverse work environment

Company Specialties:

• CAD
• 3D Printing
• Additive Manufacturing
• Mechanical Engineering
• Industrial Design
• Product Development
• Generative Design

Company Website: ntop.com

ASSUMPTION: nTop is a growing tech company focused on innovation and helping engineering companies improve their product development processes.

📊 Role Analysis

Career Level: Mid-level to senior marketing designer with potential for growth and influence

Reporting Structure: Reports directly to the VP, Marketing

Work Arrangement: Hybrid (3+ days in office), with flexibility for remote work

Growth Opportunities:

• Evolve and scale nTop's visual identity as the company grows
• Influence campaign strategy by bringing a design-led point of view to creative performance and audience engagement
• Help build the foundation for an in-house creative team as the organization scales
• Experiment with motion, 3D, and interactive design formats to push boundaries and increase engagement
• Establish scalable creative processes that enable speed, quality, and consistency as nTop grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on nTop's visual brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (3+ days in office)

Office Location(s): 199 Lafayette St, 4th Floor, New York, NY 10012, US

Geographic Context:

• New York City is a major hub for technology, marketing, and design industries
• The office is located in the SoHo neighborhood, offering easy access to public transportation and various amenities
• nTop's headquarters is in New York City, with additional offices in other locations (not specified)

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing designers to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Design challenge or case study presentation
• Final interview with the VP, Marketing and/or other team members
• Background check and reference verification

Key Assessment Areas:

• Portfolio review and creative problem-solving skills
• Communication and collaboration abilities
• Understanding of marketing design principles and performance metrics
• Cultural fit and alignment with nTop's values

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in nTop and how your background makes you a strong fit for this position
• If applicable, include examples of your work that demonstrate your ability to simplify complex ideas and create engaging visual content
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Marketing Design, Creative Strategy, Brand Storytelling, Performance Design, Agency Collaboration, Customer Focus, Figma, Adobe Creative Suite, Motion Design, Video Editing

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)
• Motion and video editing tools (e.g., After Effects, Premiere)
• Project management tools (e.g., Asana, Trello, Jira)
• Design collaboration platforms (e.g., InVision, Zeplin)

ASSUMPTION: Proficiency in the listed tools is essential for this role, as they are commonly used in marketing design and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovate. Iterate. Create.
• Customer-focused
• Collaborative
• Inclusive

Work Style:

• Creative and strategic
• Data-driven and performance-oriented
• Collaborative and cross-functional
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple projects and prioritizing based on business goals?
• Can you simplify complex ideas and create engaging visual content that resonates with audiences?
• Are you committed to continuous learning and improvement?

ASSUMPTION: nTop values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively
• Balancing creative execution with strategic thinking and project management
• Keeping up with the fast-paced, ever-evolving marketing landscape
• Collaborating with various teams and stakeholders to create consistent, on-brand visual content

ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to a Senior Marketing Designer role, this position offers more strategic influence and growth opportunities
• Unlike a Junior Marketing Designer role, this position requires more experience and a proven track record in marketing design
• As a Lead role, this position offers more responsibility and decision-making authority than an individual contributor role

ASSUMPTION: This role is well-suited for an experienced marketing designer looking to take on more responsibility, influence campaign strategy, and grow within a fast-paced, innovative company.

📝 Sample Projects

• Reimagining nTop's visual brand identity to better reflect the company's innovative spirit and customer focus
• Creating a comprehensive design system and style guide to ensure consistency across all marketing channels and touchpoints
• Developing a series of engaging, data-driven visual reports to showcase nTop's product capabilities and impact on customer success

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of this role, as well as the opportunity to make a significant impact on nTop's visual brand and marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and how this role will collaborate with other marketing functions and stakeholders?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does nTop support the professional growth and development of its marketing designers?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success for nTop's marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in nTop and how your background makes you a strong fit for this position
• If applicable, include examples of your work that demonstrate your ability to simplify complex ideas and create engaging visual content
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.