📌 Core Information
🔹 Job Title: Lead Marketing Designer (New Product Line)
🔹 Company: Soroco
🔹 Location: Bengaluru, Karnataka, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Design
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading end-to-end design efforts for a new product line
- Defining the visual language and design system for the new product
- Leading design needs for go-to-market campaigns, brand building, and launch assets
- Collaborating with cross-functional teams to shape GTM storytelling
- Driving creative concepts from ideation to execution across print and digital formats
- Leveraging AI-powered design tools to scale output efficiently
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to work in a fast-paced, iterative environment. The ideal candidate will have experience in B2B SaaS or enterprise tech and be comfortable with shifting priorities.
📋 Key Responsibilities
✅ Own the visual identity and design system for the new product line from scratch
✅ Lead all design needs for go-to-market campaigns, brand building, and launch assets
✅ Create and manage high-quality assets for website, landing pages, videos, social, ads, and events
✅ Collaborate closely with product marketing, growth, leadership, and content teams to shape GTM storytelling
✅ Drive creative concepts from ideation to execution across print and digital formats
✅ Leverage AI-powered design tools to scale output efficiently
✅ Build and maintain a modular asset library for agile marketing needs
✅ Present and advocate for design strategy to leadership and cross-functional teams
✅ Hire and mentor junior designers or freelancers as the team scales
ASSUMPTION: This role involves a high degree of collaboration and communication, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Visual Communication, Graphic Design, UI/UX, or a related discipline
Experience: 6 - 10 years of experience in marketing design, brand design, or creative direction, preferably in B2B SaaS or enterprise tech
Required Skills:
- Mastery of Adobe Creative Suite, Figma, Canva, and motion tools (e.g., After Effects, Premiere Pro)
- Deep understanding of growth marketing, conversion design, and visual hierarchy
- Comfort with a fast-paced, iterative design environment with shifting priorities
- Excellent collaboration and communication skills
- Hands-on experience with AI design tools
Preferred Skills:
- Webflow or CMS design experience
- Experience working in product launches from zero to one
- Understanding of GTM playbooks and storytelling for enterprise audiences
- Past leadership experience in an early-stage product or brand design team
ASSUMPTION: While not explicitly stated, experience with AI-powered design tools and a strong portfolio showcasing branding, digital campaigns, product storytelling, and scalable systems are highly desirable.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 25,00,000 per annum (AI-estimated, based on experience level and industry standards)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level in Bengaluru. Benefits may include health insurance, retirement benefits, and performance-based bonuses, but specific details are not provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-driven enterprise solutions
Company Size: 201-500 employees, large enough to offer stability and resources, yet small enough for individual impact
Founded: 2014, with a history of innovation and growth in the AI and enterprise tech space
Company Description:
- Soroco is on a mission to change how the world gets work done, using AI to generate a "work graph" that maps hidden pains teams experience at work and their impact on business outcomes
- The company has been featured in prominent publications and works with several Fortune 500 companies
- Soroco has operations in Boston, London, and Bengaluru, with a team composed of alumni from prestigious institutions
Company Specialties:
- Artificial Intelligence
- Enterprise AI
- Work Graph
- Digital Interaction Intelligence
- AI-driven Task Mining
- AI-driven Process Intelligence
- Interaction Data Intelligence
Company Website: https://www.soroco.com
ASSUMPTION: Soroco is a well-established company in the AI and enterprise tech space, with a strong focus on innovation and growth. Working here offers the opportunity to collaborate with global teams and drive impact across Fortune 500 clients.
📊 Role Analysis
Career Level: Mid to Senior level, with the potential for growth and leadership opportunities as the team scales
Reporting Structure: This role reports directly to the leadership team and collaborates with various cross-functional teams, including product marketing, growth, and content
Work Arrangement: On-site, full-time, with flexible hours and a results-driven work environment
Growth Opportunities:
- Leading and mentoring junior designers or freelancers as the team grows
- Potential for career progression into a leadership or management role within the design team
- Opportunities to work on cutting-edge AI-driven enterprise solutions and shape their visual identity
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career progression within the design function. Working on innovative AI-driven enterprise solutions also provides a chance to stay at the forefront of technological advancements.
🌍 Location & Work Environment
Office Type: On-site, with offices in Boston, London, and Bengaluru
Office Location(s): 51 & 52, 1st Main Rd, Sarakki Industrial Layout, JP Nagar Phase 3, Bengaluru, Karnataka 560078, IN
Geographic Context:
- Bengaluru is the capital city of Karnataka, known for its vibrant tech industry and cosmopolitan culture
- The office is located in JP Nagar, a residential and commercial neighborhood in the southern part of Bengaluru
- The area offers easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: Working in Bengaluru offers a dynamic and vibrant work environment, with access to a wide range of amenities and a thriving tech industry. The on-site work arrangement allows for better collaboration and integration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Design challenge or case study presentation
- Final round interviews with leadership and cross-functional team members
Key Assessment Areas:
- Portfolio and design skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong design case study or challenge presentation that demonstrates your ability to create a visual identity and design system from scratch
- Research Soroco's mission, values, and products to show your enthusiasm and understanding of the company
ATS Keywords: Marketing Design, Brand Design, Creative Direction, B2B SaaS, Adobe Creative Suite, Figma, Canva, Growth Marketing, Conversion Design, Visual Hierarchy, AI Design Tools, Visual Communication, Graphic Design, UI/UX
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on design skills, cultural fit, and strategic thinking. Applicants should tailor their application materials to highlight their relevant experiences and demonstrate their ability to thrive in a fast-paced, iterative design environment.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Figma
- Canva
- AI-powered design tools (e.g., Adobe Firefly, Canva AI, Midjourney, Figma plugins)
- Motion tools (e.g., After Effects, Premiere Pro)
ASSUMPTION: Proficiency in the Adobe Creative Suite, Figma, and Canva is required for this role. Experience with AI-powered design tools is preferred, as they will be essential for scaling output efficiently.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and iterative
- Collaborative and cross-functional
- Results-driven and focused on impact
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, iterative design environment with shifting priorities?
- Are you comfortable working collaboratively with cross-functional teams to shape GTM storytelling?
- Do you have a strong portfolio showcasing branding, digital campaigns, product storytelling, and scalable systems?
ASSUMPTION: Soroco values innovation, collaboration, and customer-centricity, with a work style that is fast-paced, collaborative, and results-driven. Applicants should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- The role requires a high level of creativity and strategic thinking, which may be challenging for some applicants
- The fast-paced, iterative nature of the work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role involves collaborating with various teams, which may require strong communication and project management skills
- The role is based in Bengaluru, which may not be suitable for candidates who prefer to work remotely or live in other locations
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should carefully consider before applying.
📈 Similar Roles Comparison
- This role is unique in that it focuses on a new product line within an established AI-driven enterprise solutions company
- Compared to other marketing design roles, this position offers a higher degree of strategic influence and the opportunity to shape the visual identity of a new product
- Career progression in this role may lead to leadership or management opportunities within the design team, as the company continues to grow and expand its product offerings
ASSUMPTION: This role is unique in its focus on a new product line within an established AI-driven enterprise solutions company. Applicants should consider how this unique aspect may impact their career growth and development.
📝 Sample Projects
- Developing a comprehensive design system and visual identity for a new product line, including brand guidelines, color schemes, typography, and imagery
- Creating a series of go-to-market campaign assets, including website banners, social media graphics, email newsletters, and event materials, to launch the new product line
- Designing and producing a product launch video that showcases the unique features and benefits of the new product, while maintaining a consistent visual identity
ASSUMPTION: These sample projects are intended to give applicants a sense of the types of design challenges they may face in this role. Applicants should be prepared to demonstrate their ability to tackle similar projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the product line that this role will be focused on, and how it fits into Soroco's broader portfolio of enterprise AI solutions?
- How does Soroco support the growth and development of its design team members, and what opportunities exist for career progression within the design function?
- What is the typical timeline for launching a new product line at Soroco, and how does this role fit into that process?
- How does Soroco approach collaboration and communication between its design, product, marketing, and leadership teams?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured and evaluated?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development. Applicants should feel free to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and portfolio to highlight your relevant skills and experiences for this role
- Prepare a strong design case study or challenge presentation that demonstrates your ability to create a visual identity and design system from scratch
- Research Soroco's mission, values, and products to show your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
