Lead Marketing Developer

📌 Core Information

🔹 Job Title: Lead Marketing Developer

🔹 Company: Internal Cypress Automated Testing Co

🔹 Location: Atlanta, Georgia

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing development initiatives
• Leading a team to implement effective marketing strategies
• Collaborating with various departments to enhance brand visibility
• Driving customer engagement

ASSUMPTION: This role requires strong leadership, strategic planning, and cross-functional teamwork skills. It's ideal for a marketing professional looking to step into a leadership role and drive marketing efforts within a growing tech company.

📋 Key Responsibilities

✅ Oversee marketing development initiatives and lead a team to implement effective marketing strategies

✅ Collaborate with various departments to enhance brand visibility and drive customer engagement

✅ Analyze marketing data and metrics to inform strategy and measure success

✅ Manage marketing budgets and allocate resources effectively

✅ Stay up-to-date with industry trends and best practices in marketing development

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution. It requires a balance of creative and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing development or a related role

Required Skills:

• Proven leadership skills and experience managing teams
• Strong analytical skills and data-driven mindset
• Experience with digital marketing tools and analytics
• Excellent communication and presentation skills
• Familiarity with Agile methodologies

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of JavaScript and/or other programming languages
• Experience with A/B testing and optimization

ASSUMPTION: While this role is entry-level to mid-level, it requires a strong skill set and proven leadership experience. Candidates should be comfortable taking initiative and driving projects forward.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a part-time marketing leadership role in Atlanta)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off
• Professional development opportunities

Working Hours: 20 hours per week, with flexibility to work remotely occasionally

ASSUMPTION: The salary range is estimated based on industry standards for a part-time marketing leadership role in Atlanta. The benefits package is competitive for a company of this size in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to Medium-sized company, offering a more intimate work environment with opportunities for growth)

Founded: 2015 (Relatively young company with a modern approach to technology and work culture)

Company Description:

• Cypress is a quality testing platform that brings together the open-source Cypress App tool and the Cypress Cloud platform
• Focuses on catching regressions early and before code hits production
• Maximizes the ROI of test creation and maintenance

Company Specialties:

• Unit Testing
• Integration Testing
• Behavior Driven Testing
• JavaScript Testing
• Test Driven Development
• Automated Tests
• Cross Browser Testing
• Continuous Integration
• End to End Testing

Company Website: http://www.cypress.io/

ASSUMPTION: Cypress is a growing tech company focused on quality testing. It offers opportunities for professional growth and a dynamic work environment.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of marketing developers

Work Arrangement: Part-time, on-site with occasional remote work flexibility

Growth Opportunities:

• Potential to grow into a full-time role or take on additional responsibilities
• Opportunities to learn and develop skills in various aspects of marketing
• Chance to gain experience in team leadership and management

ASSUMPTION: This role offers a unique opportunity for professional growth, particularly for candidates interested in developing their leadership skills and gaining experience in marketing strategy and team management.

🌍 Location & Work Environment

Office Type: On-site, with occasional remote work flexibility

Office Location(s): Atlanta, Georgia

Geographic Context:

• Atlanta offers a vibrant tech industry with numerous networking opportunities
• Cost of living is relatively affordable compared to other major tech hubs
• Diverse and multicultural city with a rich history and cultural scene

Work Schedule: 20 hours per week, with flexibility to work remotely occasionally

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation. The office is located in a bustling tech hub, offering numerous opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• In-depth interview to discuss marketing strategies and leadership style
• Skills assessment or case study to evaluate analytical and problem-solving skills
• Final interview with the Marketing Director to discuss fit and next steps

Key Assessment Areas:

• Leadership skills and team management experience
• Analytical skills and data-driven mindset
• Strategic thinking and marketing expertise
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific examples of marketing initiatives you've led and their outcomes
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral interview questions that focus on leadership, teamwork, and problem-solving

ATS Keywords: Marketing development, leadership, team management, digital marketing, analytics, strategy, brand visibility, customer engagement

ASSUMPTION: The application process is designed to assess both hard and soft skills, as well as cultural fit. Candidates should be prepared to discuss their marketing experience and leadership style in detail.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies used in this role are standard for the marketing industry. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach leading a team through a marketing initiative?
• Can you describe a time when you used data to inform a marketing strategy?
• How do you stay up-to-date with industry trends and best practices in marketing development?

ASSUMPTION: Cypress values innovation, quality, and collaboration. Candidates should be comfortable working in a dynamic, fast-paced environment and be open to learning and adapting as needed.

⚠️ Potential Challenges

• Managing a team in a part-time capacity may present unique challenges
• Balancing strategic planning with hands-on execution
• Keeping up with the fast-paced nature of the tech industry and marketing trends
• Working in a smaller company may require wearing multiple hats and taking on additional responsibilities

ASSUMPTION: While this role offers numerous opportunities for growth and learning, it also presents unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• This role is unique in that it combines marketing strategy, team leadership, and hands-on execution
• Compared to other marketing roles, this one requires a broader skill set and more leadership experience
• In terms of career path, this role could lead to a full-time marketing leadership position or a move into a different aspect of marketing or management

ASSUMPTION: This role offers a unique blend of responsibilities and requires a versatile skill set. Candidates should be comfortable taking on multiple responsibilities and wearing different hats.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product
• Analyzing marketing data to identify trends and opportunities for optimization
• Managing a team to create and implement a content marketing strategy

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role. The specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance for part-time employees?
• How does the company measure the success of its marketing initiatives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be joining. They should also give candidates a chance to demonstrate their strategic thinking and interest in the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing development experience and leadership skills
• Prepare for interview questions that focus on your leadership style, marketing expertise, and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.