📌 Core Information
🔹 Job Title: Lead - Marketing Management
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for internal communications
- Collaborating with various stakeholders to create engaging and informative content
- Managing multiple projects and priorities with strong project management skills
- Analyzing content effectiveness and optimizing strategies based on metrics and feedback
- Supporting change management initiatives and driving positive workplace culture
ASSUMPTION: This role requires a high level of collaboration and adaptability, working with various teams and stakeholders to create targeted and effective internal communications.
📋 Key Responsibilities
✅ Design and implement internal communication content strategies that support Marketing & Growth initiatives, promote organizational values, and enhance employee engagement
✅ Develop, edit, and oversee high-quality content for various internal channels, including intranet, newsletters, emails, presentations, and digital platforms
✅ Partner with MGO teams, Corporate Communications, HR, Leadership, and other internal teams to understand communication needs, gather insights, and tailor messaging accordingly
✅ Analyze employee demographics, preferences, and feedback to craft targeted communication that resonates with diverse internal audiences
✅ Ensure all content adheres to AT&T’s brand voice, compliance standards, and corporate communication policies
✅ Track and analyze the effectiveness of internal communication campaigns using metrics and employee feedback, adjusting strategies to improve impact
✅ Assist in communicating organizational changes, initiatives, and updates clearly and positively to facilitate smooth transitions
✅ Explore and recommend new tools, formats, and technologies to enhance internal content delivery and engagement
ASSUMPTION: This role requires a strong understanding of internal communications best practices, as well as the ability to adapt content strategies based on evolving needs and feedback.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field
Experience: Proven experience (typically 5+ years) in content strategy, preferably within internal communications and/or marketing
Required Skills:
- Exceptional writing, editing, and storytelling skills tailored for internal audiences
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Proficiency with content management systems, intranet platforms, and digital communication tools
- Analytical mindset with experience in measuring content effectiveness
- Collaborative and adaptable, with a passion for fostering positive workplace culture
Preferred Skills:
- Experience with change management communications
- Familiarity with AT&T’s brand voice and compliance standards
ASSUMPTION: Candidates with experience in internal communications and a strong portfolio of relevant work are likely to be the most competitive for this role.
💰 Compensation & Benefits
Salary Range: $130,700 - $196,100 USD Annual. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on AT&T's standard compensation structure for this role. However, individual starting salaries may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of services, including wireless, broadband, and entertainment.
Company Size: 10,001+ employees. AT&T is a large corporation with a complex organizational structure, offering numerous opportunities for career growth and development.
Founded: AT&T was founded in 1879 and has since grown into a global leader in communications and technology.
Company Description:
- AT&T is committed to connecting people with their world, delivering human benefits of technology in innovative ways.
- The company offers a wide range of products and services, including wireless, broadband, and entertainment, as well as enterprise applications and managed hosting solutions.
- AT&T is dedicated to providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's large size and diverse range of services offer candidates the opportunity to work on various projects and initiatives, fostering professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in content strategy and internal communications, as well as strong leadership and project management skills.
Reporting Structure: This role reports directly to the MGO Chief of Staff team and collaborates closely with various teams within MGO, Corporate Communications, HR, and other internal stakeholders.
Work Arrangement: On-site, with a minimum of 5 days per week required in the office.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing & Growth Organization or other departments within AT&T.
- Opportunities to work on high-impact projects and initiatives that drive growth and innovation.
- Access to professional development and training programs to enhance skills and advance career goals.
ASSUMPTION: Given AT&T's large size and diverse range of services, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving job market.
- The cost of living in Dallas is generally lower than in other major U.S. cities, offering a more affordable option for residents.
- Dallas is home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues.
Work Schedule: Standard business hours, with flexibility for remote work on an as-needed basis.
ASSUMPTION: The office environment at AT&T's headquarters is designed to foster collaboration and innovation, with modern facilities and amenities to support employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the MGO Chief of Staff team
Key Assessment Areas:
- Content creation and strategy skills
- Project management and organizational skills
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of AT&T's brand voice and internal communications best practices
- Showcase your ability to create engaging and informative content for diverse internal audiences
ATS Keywords: Content Strategy, Internal Communications, Marketing, Project Management, Stakeholder Collaboration, Employee Engagement
ASSUMPTION: AT&T's application process is designed to assess candidates' skills and fit for the role, with a focus on content creation, collaboration, and communication abilities.
🛠️ Tools & Technologies
- Content management systems and intranet platforms (e.g., Adobe Experience Manager, Sitecore, etc.)
- Digital communication tools (e.g., email marketing platforms, collaboration software, etc.)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: Familiarity with relevant content management systems, digital communication tools, and analytics platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Connect with each other
- Deliver on our promises
- Act with integrity
- Win together
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you align with AT&T's core values and company culture?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have strong project management skills and the ability to balance multiple priorities?
ASSUMPTION: AT&T's company culture emphasizes collaboration, innovation, and a customer-centric approach, with a strong focus on delivering on promises and winning together.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting content strategies based on evolving needs and feedback
- Ensuring compliance with AT&T's brand voice, compliance standards, and corporate communication policies
- Balancing the need for engaging and informative content with the constraints of limited resources and tight deadlines
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a customer-centric mindset to navigate potential challenges and deliver effective internal communications.
📈 Similar Roles Comparison
- Compared to other internal communications roles, this position places a greater emphasis on content strategy development and execution, as well as collaboration with various stakeholders
- In the telecommunications industry, internal communications play a critical role in driving employee engagement and supporting organizational change initiatives
- Career paths in internal communications can lead to roles in corporate communications, marketing, or other related fields, offering opportunities for growth and development within the organization
ASSUMPTION: This role offers a unique blend of content strategy, stakeholder collaboration, and project management responsibilities, setting it apart from similar positions in other industries or organizations.
📝 Sample Projects
- Developing and executing a comprehensive internal communications strategy for a major organizational change initiative
- Creating engaging and informative content for a company-wide intranet, driving employee adoption and usage
- Managing a team of content creators to produce high-quality materials for various internal channels, ensuring adherence to brand voice and compliance standards
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Lead Marketing Management in internal communications, requiring strong content creation, project management, and stakeholder collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & Growth Organization and the MGO Chief of Staff team?
- How does this role support the overall goals and objectives of the Marketing & Growth Organization and AT&T as a whole?
- What are the most significant challenges and opportunities facing the internal communications function at AT&T, and how does this role address them?
- How does AT&T support the professional development and growth of employees in internal communications roles?
- What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to facilitate a smooth transition?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of AT&T's brand voice and internal communications best practices
- Prepare examples of your content creation and strategy work, showcasing your ability to create engaging and informative materials for diverse internal audiences
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
