📌 Core Information
🔹 Job Title: Lead Marketing Manager
🔹 Company: SKELAR
🔹 Location: Worldwide (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing unit economics for dietary supplements
- Managing and optimizing multi-channel acquisition
- Performance analytics and advertising management
- Team building and management
ASSUMPTION: This role requires a strong background in performance marketing and e-commerce marketing, with a focus on Western markets. The ideal candidate will have experience managing teams and a proven track record in driving results.
📋 Key Responsibilities
✅ Build and optimize unit economics for dietary supplements, including:
- Omnichannel acquisition
- ROAS (Return on Ad Spend) optimization
- Average Order Value (AOV) optimization
✅ Manage and optimize multi-channel acquisition, including:
- Paid advertising (Meta, Google, TikTok)
- Organic growth (SEO, content marketing)
- Referral programs
✅ Manage performance analytics, including:
- Factorial analysis
- Identifying cause-and-effect relationships
- Prioritization
✅ Manage advertising and analytics initially, then build and manage teams for:
- Influencer marketing
- Creative marketing
- Advertising design
✅ Collaborate with the Head of Product to launch and test high-converting funnels
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and projects may vary depending on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in performance marketing, e-commerce marketing, or a related field
Required Skills:
- Proven track record in performance marketing/e-commerce marketing for Western markets
- Team management experience (direct or indirect)
- Strong analytical skills
- Creativity and ability to generate new ideas and hypotheses
- English proficiency at B2+ level
Preferred Skills:
- Experience with specific marketing tools and platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Knowledge of the dietary supplements industry
- Experience working in a remote, global team
ASSUMPTION: While the job description does not explicitly state preferred qualifications, these are inferred based on the responsibilities and required skills listed.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for a Lead Marketing Manager role)
Benefits:
- Medical insurance
- Corporate doctor
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Marketing Manager role with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2014
Company Description:
- SKELAR is a venture builder that focuses on high tech, data, and analytics
- They have eight products in different niches, serving millions of users worldwide
- SKELAR supports Ukraine through humanitarian aid, military support, tax payments, and educational investments
Company Specialties:
- Venture building
- Product development
- Global expansion
Company Website: skelar.tech
ASSUMPTION: SKELAR is a fast-growing, global technology company with a strong focus on innovation and expansion. They value top talent and offer opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential to grow into a Head of Marketing role
Reporting Structure: This role will report directly to the founders or a senior leadership team member
Work Arrangement: Fully remote, with the ability to work from anywhere in the world
Growth Opportunities:
- Potential to grow into a Head of Marketing role
- Opportunities to work on multiple products and projects
- Exposure to a global, fast-growing company with a strong focus on innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Worldwide, with a focus on Western markets (USA, Europe, etc.)
- Opportunity to work with a global team and user base
- Flexible work hours, with the ability to work asynchronously
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere in the world, with a flexible schedule that accommodates different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the marketing team
- Final interview with the founders or senior leadership team
Key Assessment Areas:
- Marketing expertise and experience
- Team management skills
- Analytical skills and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with performance marketing and e-commerce marketing for Western markets
- Demonstrate your team management skills and experience
- Showcase your analytical skills and problem-solving abilities through specific examples or case studies
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Performance Marketing, E-commerce Marketing, Team Management, Analytical Skills, Creativity, English Proficiency, Western Markets, Dietary Supplements, Multi-Channel Acquisition, Unit Economics
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, team management skills, analytical skills, and cultural fit. The company may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their skills and experience.
🛠️ Tools & Technologies
- Marketing tools and platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Ambition and a focus on growth
- Direct and open communication
- Speed in decision-making
Work Style:
- Results-driven and focused on achieving ambitious goals
- Collaborative and supportive of team members
- Adaptable and comfortable working in a remote, global team
Self-Assessment Questions:
- Do you have a proven track record in performance marketing and e-commerce marketing for Western markets?
- Are you comfortable managing teams and driving results in a remote, global environment?
- Do you thrive in a fast-paced, ambitious work environment?
ASSUMPTION: SKELAR values candidates who are ambitious, results-driven, and comfortable working in a remote, global team. They prioritize direct and open communication and expect candidates to be adaptable and comfortable working in a fast-paced environment.
⚠️ Potential Challenges
- Managing a remote, global team with members in different time zones
- Adapting to a fast-paced, ambitious work environment
- Balancing multiple projects and priorities
- Working in a rapidly growing, evolving company
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic, global environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Head of Marketing role, but with a focus on performance marketing and e-commerce marketing for Western markets
- Unlike other marketing roles, this position requires a strong background in performance marketing and team management, with a focus on driving results
- This role offers significant growth potential, with the opportunity to grow into a Head of Marketing role and make a significant impact on the company's success
ASSUMPTION: While this role shares similarities with other marketing roles, it is unique in its focus on performance marketing and e-commerce marketing for Western markets, as well as its potential for growth and impact.
📝 Sample Projects
- Developing and optimizing multi-channel acquisition funnels for dietary supplements
- Building and managing a team of marketing specialists, including influencer marketing, creative marketing, and advertising design
- Launching and testing high-converting funnels in collaboration with the Head of Product
ASSUMPTION: These sample projects are based on the responsibilities listed in the job description. However, the specific projects and tasks may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and global team management?
- How does the company measure the success of its marketing efforts, and what metrics are most important?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with performance marketing and e-commerce marketing for Western markets, as well as your team management skills and analytical skills
- Prepare examples or case studies that demonstrate your problem-solving abilities and creativity
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
