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Lead Marketing Manager:in (m/w/d)

celebrate company GmbH
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Marketing Manager:in (m/w/d)

πŸ”Ή Company: celebrate company GmbH

πŸ”Ή Location: Gilching, Munich, Hamburg, Villingen-Schwenningen

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-12

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Fachliche Steuerung eines cross-funktionalen Marketing-Teams ohne disziplinarische FΓΌhrung
  • End-to-End-Verantwortung fΓΌr kanalΓΌbergreifende Performance-Kampagnen
  • Strategische Weiterentwicklung der Growth-Marketing-Initiativen in enger Zusammenarbeit mit der CMO
  • Identifikation und Integration neuer Tools, KanΓ€le und Trends zur StΓ€rkung der Wachstumsstrategie

ASSUMPTION: This role requires a strong background in E-Commerce marketing, with a focus on Paid Social, Influencer Marketing, and Display Advertising. The ideal candidate will have experience in team leadership and cross-functional collaboration.

πŸ“‹ Key Responsibilities

βœ… Fachliche Steuerung eines cross-funktionalen Marketing-Teams ohne disziplinarische FΓΌhrung

βœ… End-to-End-Verantwortung fΓΌr kanalΓΌbergreifende Performance-Kampagnen: von strategischer Planung ΓΌber operatives Setup bis zur kontinuierlichen Optimierung

βœ… Strategische Weiterentwicklung der Growth-Marketing-Initiativen in enger Zusammenarbeit mit der CMO

βœ… Identifikation und Integration neuer Tools, KanΓ€le und Trends zur StΓ€rkung der Wachstumsstrategie

ASSUMPTION: The role involves strategic planning, operational setup, and continuous optimization of performance marketing campaigns across various channels. It also requires close collaboration with the CMO to drive growth marketing initiatives.

🎯 Required Qualifications

Education: Not specified, but relevant degree or equivalent experience is expected.

Experience: At least 5 years of experience in E-Commerce marketing, ideally in B2C or startup environments, with a strong focus on Paid Social, Influencer Marketing, and Display Advertising.

Required Skills:

  • Expertise in Paid Social (Meta, Pinterest), Influencer Marketing, and Display Advertising
  • Experience in team leadership and coaching
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Fluency in German and strong English skills

Preferred Skills:

  • Experience in the E-Commerce or retail industry
  • Knowledge of marketing automation tools
  • Familiarity with CRM systems

ASSUMPTION: The required skills for this role are highly specialized and industry-specific. Candidates should have a strong background in E-Commerce marketing, with a focus on Paid Social, Influencer Marketing, and Display Advertising, as well as experience in team leadership and coaching.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

  • Flexible Remote Work
  • Part-Time Options
  • Modern Hardware (Macbooks)
  • Collaborative Office Spaces (Flex Desks)
  • Agile Work Methodology
  • Fair Pay
  • Competence and Leadership Models
  • Health Benefits (Nilo.health)
  • Workations
  • Sabbatical
  • 30 Days Paid Vacation
  • Internal Training
  • Coaching
  • Regular Feedback Processes
  • Flexible External Learning Opportunities
  • Office Breakfast and Lunch
  • Voluntary Events
  • Remote Team-Building
  • Office Dogs
  • Exclusive Family and Friends Discounts

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Lead Marketing Manager role with 5-10 years of experience in the E-Commerce or retail industry. The benefits package is comprehensive and tailored to support work-life balance and professional development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Manufacturing, with a focus on E-Commerce and digital services

Company Size: 501-1,000 employees, with a collaborative and agile work environment

Founded: 2021, with roots in kartenmacherei, founded in 2010

Company Description:

  • celebrate company is a Markengruppe consisting of Atelier Rosemood, celebrate apps, celebrate digital printing, faireparterie, kartenmacherei, and mintkind
  • The company specializes in transforming meaningful moments into wonderful memories through a variety of products and services
  • celebrate company is committed to creating a unique and outstanding customer experience

Company Specialties:

  • E-Commerce Shops
  • Production Facilities
  • Digital Services

Company Website: celebrate.company

ASSUMPTION: celebrate company is a dynamic and growing organization that values innovation, collaboration, and customer focus. The company's unique product offerings and commitment to exceptional customer service set it apart in the industry.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and development

Reporting Structure: The role reports directly to the CMO

Work Arrangement: Remote OK, with flexible hours and part-time options available

Growth Opportunities:

  • Potential for career progression within the marketing department or the wider organization
  • Opportunities to work on diverse and challenging projects
  • Access to internal training and development resources

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and professional development. The company's commitment to internal training and development, as well as its collaborative and agile work environment, supports employee growth and success.

🌍 Location & Work Environment

Office Type: Collaborative office spaces with flexible desks

Office Location(s): Gilching, Munich, Hamburg, Villingen-Schwenningen

Geographic Context:

  • Gilching and Munich are located in the state of Bavaria, Germany
  • Hamburg is located in the state of Hamburg, Germany
  • Villingen-Schwenningen is located in the state of Baden-WΓΌrttemberg, Germany

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The company's offices are located in major cities across Germany, providing employees with access to a wide range of amenities and cultural attractions. The flexible work arrangement and remote work options support work-life balance and enable employees to work from anywhere.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final interview with the CMO

Key Assessment Areas:

  • Marketing expertise and strategic thinking
  • Team leadership and coaching skills
  • Analytical skills and data-driven mindset
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research the company and its products to demonstrate your understanding of the business
  • Practice common marketing interview questions and prepare questions for the interviewer

ATS Keywords: E-Commerce Marketing, B2C Marketing, Paid Social, Influencer Marketing, Display Advertising, Team Leadership, Coaching, Cross-Functional Collaboration, Analytical Skills, Strategic Planning, Growth Marketing, Performance Marketing, Customer Focus, Data-Driven Decision Making, Adaptability, Problem Solving

ASSUMPTION: The application process for this role is thorough and designed to assess the candidate's marketing expertise, team leadership skills, and cultural fit. Candidates should be prepared to provide specific examples of their past marketing campaigns and their outcomes, as well as to demonstrate their understanding of the company and its products.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM systems (e.g., Salesforce, HubSpot CRM)
  • Social media advertising platforms (e.g., Facebook Ads, Pinterest Ads)
  • Display advertising platforms (e.g., Google Ads, LinkedIn Ads)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in E-Commerce marketing. Candidates should have experience with marketing automation tools, CRM systems, and social media and display advertising platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Data-Driven Decision Making
  • Adaptability
  • Problem Solving
  • Collaboration
  • Innovation

Work Style:

  • Agile and collaborative
  • Data-driven and results-oriented
  • Flexible and adaptable
  • Customer-focused and customer-centric

Self-Assessment Questions:

  • Do you have a strong background in E-Commerce marketing, with a focus on Paid Social, Influencer Marketing, and Display Advertising?
  • Do you have experience in team leadership and coaching, and are you comfortable working in a cross-functional environment?
  • Are you comfortable working in a fast-paced and dynamic environment, and do you have a growth mindset?
  • Do you share the company's values and commitment to exceptional customer service?

ASSUMPTION: celebrate company values a customer-focused, data-driven, and collaborative work environment. Candidates should have a strong background in E-Commerce marketing, with a focus on Paid Social, Influencer Marketing, and Display Advertising, as well as experience in team leadership and coaching. They should also be comfortable working in a fast-paced and dynamic environment and share the company's values and commitment to exceptional customer service.

⚠️ Potential Challenges

  • The role requires a strong background in E-Commerce marketing and experience in team leadership and coaching
  • The role involves strategic planning, operational setup, and continuous optimization of performance marketing campaigns across various channels
  • The role requires close collaboration with the CMO to drive growth marketing initiatives
  • The role may require occasional travel to the company's offices in Gilching, Munich, Hamburg, or Villingen-Schwenningen

ASSUMPTION: The role requires a high level of expertise in E-Commerce marketing, with a focus on Paid Social, Influencer Marketing, and Display Advertising, as well as experience in team leadership and coaching. The role also involves strategic planning, operational setup, and continuous optimization of performance marketing campaigns across various channels, and requires close collaboration with the CMO to drive growth marketing initiatives.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Lead Marketing Manager roles in the E-Commerce or retail industry, but with a focus on Paid Social, Influencer Marketing, and Display Advertising
  • The role requires a higher level of team leadership and coaching experience than similar roles in other industries
  • The role offers significant growth opportunities, both in terms of career progression and professional development

ASSUMPTION: This role is similar to other Lead Marketing Manager roles in the E-Commerce or retail industry, but with a focus on Paid Social, Influencer Marketing, and Display Advertising. The role requires a higher level of team leadership and coaching experience than similar roles in other industries, but offers significant growth opportunities, both in terms of career progression and professional development.

πŸ“ Sample Projects

  • Developing and executing a comprehensive Paid Social advertising strategy to drive brand awareness and customer acquisition
  • Building and managing a high-performing Influencer Marketing program to increase brand visibility and engagement
  • Optimizing Display Advertising campaigns to improve ROI and drive conversions

ASSUMPTION: The sample projects for this role are highly specialized and industry-specific, focusing on Paid Social, Influencer Marketing, and Display Advertising. Candidates should have experience in developing and executing comprehensive advertising strategies, building and managing high-performing marketing programs, and optimizing campaigns to improve ROI and drive conversions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing strategy and how this role fits into it?
  • What are the biggest challenges facing the marketing department, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure the success of its marketing campaigns, and how will this role be evaluated?

ASSUMPTION: The key questions to ask during the interview for this role focus on the company's marketing strategy, the challenges facing the marketing department, the company's support for professional development and growth, the role's priorities, and how the role's success will be measured. Candidates should also ask questions about the company's culture and values to ensure a good fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the online application form
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research the company and its products to demonstrate your understanding of the business
  • Practice common marketing interview questions and prepare questions for the interviewer
  • Follow up with the hiring manager, Lea, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.