📌 Core Information
🔹 Job Title: Lead Marketing Operations Manager
🔹 Company: SchoolStatus
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategic oversight of marketing operations, aligning with business objectives
- Team collaboration and project leadership across cross-functional teams
- Performance tracking, reporting, and data-driven decision-making
- Marketing attribution and lead scoring to optimize channel effectiveness
- Process optimization and technology stack leadership
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. It is ideal for an experienced marketing operations professional looking to drive significant impact in a fast-growing SaaS company.
📋 Key Responsibilities
✅ Establish and drive the vision and strategy for marketing operations, aligning with business goals
✅ Lead and manage marketing operations projects, ensuring alignment with key business goals
✅ Partner with senior leadership to set, track, and report on marketing KPIs and campaign performance
✅ Develop and implement marketing attribution models to evaluate channel performance
✅ Design, implement, and report on website and email marketing A/B tests for continuous optimization
✅ Develop, document, and implement lead scoring models in collaboration with sales teams
✅ Partner with project management to identify and implement opportunities to streamline marketing workflows
✅ Lead decision-making for marketing technology platforms and collaborate with RevOps to align the go-to-market tech stack
✅ Ensure marketing operations comply with data privacy laws and governance policies related to marketing data
ASSUMPTION: This role requires a deep understanding of marketing technologies, data analysis, performance tracking, and governance. It involves both strategic planning and hands-on execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred
Experience: 7+ years of experience in marketing operations or related roles, with a proven track record of achieving results. Experience in high-growth SaaS organizations with multiple product offerings is preferred.
Required Skills:
- Highly analytical mindset with excellent data analysis, metrics, and statistics skills
- Excellent written and verbal communication skills
- Strong understanding and mastery of marketing technology tools and platforms
- Interest in the K-12 education space and a creative "can do" approach
- Flexibility toward change and a passion for driving continuous improvement
Preferred Skills:
- Experience in the EdTech industry
- Proficiency in HubSpot, Salesforce, Customer.io, ChurnZero, Google Analytics, and WordPress
ASSUMPTION: Candidates should have a strong analytical mindset and be proficient in marketing technology tools. Experience in the EdTech industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 USD per year. This is a good faith estimate provided pursuant to Equal Pay Laws, and the selected candidate's compensation will be dependent on job-related, non-discriminatory factors such as experience.
Benefits:
- Work From Anywhere
- 401(k) Matching (100% match on contributions up to 6% of salary)
- Flexible Time Off
- Paid Parental Leave
- Comprehensive Benefits (100% medical, dental, and vision insurance for employees, plus HRA, life insurance, and AD&D coverage)
- Values-Driven Culture
- Pledge 1% (dedicating 1% of time, resources, or profits to community initiatives)
- Winter Shutdown (one-week shutdown in November and a two-week break in December)
- Childcare Support (dependent care program allowing employees to set aside pre-tax dollars for eligible expenses)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing operations role in a fast-growing SaaS company. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs. SchoolStatus is a unified K-12 platform that leverages family engagement to reduce absenteeism and drive greater impact for students in districts across the US.
Company Size: 201-500 employees. As a mid-sized company, SchoolStatus offers a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2012. SchoolStatus has been serving K-12 schools and districts for over a decade, providing data-backed insights to break down barriers and build relationships between school and home.
Company Description:
- SchoolStatus is a unified K-12 platform that leverages family engagement to reduce absenteeism and drive greater impact for students in your district.
- Our solutions are customized to align with your strategic goals and outcomes across school-home communication, attendance, and educator development.
- Serving over 22 million students across all 50 states, SchoolStatus provides data-backed insights that break down barriers and build relationships between school and home—so that every student is known by name and by need.
Company Specialties:
- Analytics
- Educational Data
- K-12 Data Analysis
- Longitudinal Data Systems
- Data Integration
- Parent Communication
- Attendance Management
- Workflow
- edtech
- and k-12
Company Website: www.schoolstatus.com
ASSUMPTION: SchoolStatus is a well-established company in the EdTech industry, focusing on K-12 education and family engagement. It offers a comprehensive benefits package and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-Senior Level. This role is ideal for an experienced marketing operations professional looking to drive significant impact in a fast-growing SaaS company.
Reporting Structure: This role reports directly to the Senior Director of Revenue Marketing and collaborates with cross-functional teams, including IT, finance, sales operations, and other departments.
Work Arrangement: Remote Solely. This role can be performed entirely remotely, with the option to work from anywhere.
Growth Opportunities:
- As SchoolStatus continues to grow, there will be opportunities for the Lead Marketing Operations Manager to expand their team and take on additional responsibilities.
- This role offers the chance to work closely with senior leadership and influence the direction of marketing operations at a rapidly growing company.
- The dynamic nature of the EdTech industry provides ample opportunities for professional development and career growth.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build and lead a team, influence strategic decision-making, and drive impact in a fast-growing industry.
🌍 Location & Work Environment
Office Type: Remote. SchoolStatus embraces a remote-first culture, offering flexibility for employees to work from anywhere they are most productive.
Office Location(s): Ridgeland, Mississippi; Hattiesburg, Mississippi; Peachtree Corners, Georgia
Geographic Context:
- SchoolStatus serves K-12 schools and districts across all 50 states, providing a diverse and expansive customer base.
- The company's headquarters are located in Ridgeland, Mississippi, with additional offices in Hattiesburg, Mississippi, and Peachtree Corners, Georgia.
- As a remote-first company, SchoolStatus offers the flexibility to work from any location within the United States.
Work Schedule: Full-time (40 hours per week) with flexible time off and a winter shutdown (one-week shutdown in November and a two-week break in December).
ASSUMPTION: SchoolStatus offers a flexible and remote-friendly work environment, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Understanding of marketing technologies and tools
- Alignment with SchoolStatus' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of marketing operations, data analysis, and performance tracking in your application materials.
- Showcase your ability to work collaboratively and drive results in a fast-paced, dynamic environment.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
ATS Keywords: Marketing Operations, Data Analysis, Performance Tracking, Marketing Technology, A/B Testing, Lead Scoring, Process Optimization, Compliance, Collaboration, Project Leadership, Attribution Reporting, Dashboard Development, Strategic Thinking, Cross-Functional Teams, Remote Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their alignment with SchoolStatus' mission and values.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Customer.io
- ChurnZero
- Google Analytics
- WordPress
ASSUMPTION: The Lead Marketing Operations Manager will be expected to have proficiency in marketing technology tools and platforms, including those listed above, as well as other relevant tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-Centered: We put students first in everything we do.
- Data-Driven: We use data to inform our decisions and continuously improve.
- Collaborative: We work together to achieve our goals.
- Innovative: We embrace change and continuously seek new ways to improve.
- Accountable: We take ownership of our work and hold ourselves to high standards.
Work Style:
- Remote-friendly: SchoolStatus embraces a remote-first culture, offering flexibility for employees to work from anywhere they are most productive.
- Dynamic: The EdTech industry is fast-paced and ever-evolving, requiring employees to be adaptable and responsive to change.
- Collaborative: SchoolStatus values cross-functional collaboration and teamwork to drive results.
Self-Assessment Questions:
- Do you have a deep understanding of marketing technologies and data analysis?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you thrive in a dynamic, fast-paced environment and embrace change?
- Are you passionate about driving continuous improvement and optimizing marketing performance?
ASSUMPTION: SchoolStatus values candidates who are student-centered, data-driven, collaborative, innovative, and accountable. They should be comfortable working remotely and thriving in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- This role requires a high level of strategic thinking and data analysis, which may be challenging for candidates without relevant experience.
- The dynamic nature of the EdTech industry may present unique challenges and require adaptability and responsiveness to change.
- As a remote-first company, effective communication and collaboration with cross-functional teams will be crucial for success in this role.
- The winter shutdown may disrupt workflows and require careful planning and coordination.
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that require a strong fit with SchoolStatus' culture and values.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position requires a higher level of strategic thinking and data analysis, as well as experience in a fast-growing SaaS company.
- The EdTech industry presents unique challenges and opportunities, requiring candidates to be adaptable and responsive to change.
- Career paths in marketing operations can vary, but this role offers the chance to work closely with senior leadership and influence the direction of marketing operations at a rapidly growing company.
ASSUMPTION: This role is unique in its focus on the EdTech industry and the opportunity to drive significant impact in a fast-growing SaaS company. It requires a strong fit with SchoolStatus' culture and values, as well as relevant experience and skills.
📝 Sample Projects
- Developing and implementing a new lead scoring model to optimize channel effectiveness
- Streamlining marketing workflows to improve efficiency and collaboration
- Designing and executing A/B tests to optimize website and email marketing performance
- Implementing a new marketing attribution model to evaluate channel performance
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Lead Marketing Operations Manager role, requiring a strong understanding of marketing technologies, data analysis, and performance tracking.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and business objectives of SchoolStatus?
- What are the key priorities for this role in the first 90 days?
- How does SchoolStatus support the professional development and growth of its marketing operations team members?
- What are the most significant challenges facing the marketing operations team, and how can this role address them?
- How does SchoolStatus foster a collaborative and innovative work environment?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the team dynamics, ensuring a strong fit with SchoolStatus' culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data analysis, and cross-functional collaboration abilities.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- If selected for an interview, research SchoolStatus' mission, values, and company culture to demonstrate your alignment and enthusiasm for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
