📌 Core Information
🔹 Job Title: Lead Marketing Operations Manager
🔹 Company: SchoolStatus
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Strategic oversight of marketing operations, aligning with business objectives
- Team collaboration and project leadership across cross-functional partners
- Performance tracking, reporting, and data-driven decision making
- Marketing attribution and lead scoring model development
- Process optimization and technology stack management
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. It's ideal for a seasoned marketing operations professional looking to drive significant impact in a fast-growing SaaS company.
📋 Key Responsibilities
✅ Establish and execute marketing operations strategy, aligning with business goals
✅ Lead and manage marketing operations projects, ensuring cross-functional alignment
✅ Partner with senior leadership to set, track, and report on marketing KPIs and campaign performance
✅ Develop and implement marketing attribution models to evaluate channel performance
✅ Design, implement, and report on website and email marketing A/B tests
✅ Develop, document, and implement lead scoring models in collaboration with sales teams
✅ Partner with project management to identify and implement workflow optimization opportunities
✅ Lead decision-making for marketing technology platforms and align the go-to-market tech stack
✅ Ensure marketing operations compliance with data privacy laws and governance policies
ASSUMPTION: This role involves a mix of strategic planning, data analysis, project management, and stakeholder communication. It requires a strong understanding of marketing technologies and a proven track record of driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred
Experience: 7+ years of experience in marketing operations or related roles, with a proven track record of achieving results. Experience in high-growth SaaS organizations with multiple product offerings is preferred.
Required Skills:
- Highly analytical mindset with excellent data analysis skills
- Excellent written and verbal communication skills
- Strong understanding and mastery of marketing technology tools and platforms
- Interest in the K-12 education space and a creative "can do" approach
- Flexibility toward change and a passion for driving continuous improvement
Preferred Skills:
- Experience in a remote-first work environment
- Familiarity with the HubSpot, Salesforce, Customer.io, ChurnZero, Google Analytics, and WordPress ecosystems
ASSUMPTION: Candidates should have a strong background in marketing operations, with a proven ability to drive results through data-driven decision making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year
Benefits:
- Work from anywhere
- 401(k) matching (100% match on contributions up to 6% of salary)
- Flexible time off
- Paid parental leave
- Comprehensive benefits (100% medical, dental, and vision insurance for employees, plus HRA, life insurance, and AD&D coverage)
- Values-driven culture
- Pledge 1% (dedicating 1% of time, resources, or profits to community initiatives)
- Winter shutdown (one-week shutdown in November and a two-week break in December)
- Childcare support (dependent care program allowing pre-tax dollars to cover eligible expenses)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs (EdTech)
Company Size: 201-500 employees (Mid-size)
Founded: 2012
Company Description:
- SchoolStatus is a unified K-12 platform that leverages family engagement to reduce absenteeism and drive greater impact for students
- Serving over 22 million students across all 50 states, SchoolStatus provides data-backed insights that break down barriers and build relationships between school and home
- The company offers customized solutions that align with districts' strategic goals and outcomes across school-home communication, attendance, and educator development
Company Specialties:
- Analytics
- Educational Data
- K-12 Data Analysis
- Longitudinal Data Systems
- Data Integration
- Parent Communication
- Attendance Management
- Workflow
- EdTech
- K-12
Company Website: schoolstatus.com
ASSUMPTION: SchoolStatus is a fast-growing EdTech company focused on improving K-12 education through innovative communications, attendance management, and teacher development solutions. They value diversity and foster an inclusive environment for all employees.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: This role reports directly to the Senior Director of Revenue Marketing and collaborates cross-functionally with various departments, including IT, finance, and sales operations
Work Arrangement: Remote (US only) with a flexible, remote-first culture
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or expand into other areas of the business
- Opportunities to work on high-impact projects and drive significant results
- Chance to learn and develop skills in a fast-growing, dynamic industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive impact, learn, and advance within the organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Not applicable (remote work only)
Geographic Context:
- This role is remote and can be performed from anywhere in the United States
- The company has offices in Ridgeland, Mississippi; Hattiesburg, Mississippi; and Peachtree Corners, Georgia
- The company culture is remote-first, with a strong emphasis on work-life balance and flexibility
Work Schedule: Full-time (40 hours per week) with a flexible, remote-first culture
ASSUMPTION: This role requires a high degree of self-motivation, time management, and communication skills, as it is a remote, independent position with a flexible work schedule.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study to evaluate data analysis and problem-solving skills
- Final interview with senior leadership to discuss cultural fit and long-term goals
- Background check and reference check
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Project management and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing operations, data analysis, and project management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing relevant marketing technologies
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Marketing Operations, Data Analysis, Performance Tracking, Marketing Technology, Cross-Functional Collaboration, A/B Testing, Lead Scoring, Process Optimization, Compliance, Governance, Strategic Planning, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. It's essential to prepare thoroughly and demonstrate a strong understanding of marketing operations and data analysis.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Customer.io
- ChurnZero
- Google Analytics
- WordPress
- Excel or Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these marketing technologies and tools is preferred, but not required. The ideal candidate will have a strong learning agility and be willing to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Student-centered: We prioritize the needs of students and families above all else
- Inclusive: We foster an environment where everyone feels valued and respected
- Data-driven: We make decisions based on data and continuous learning
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously improve our processes and products
Work Style:
- Remote-first: We prioritize results and flexibility over face time
- Data-driven: We make decisions based on data and continuous learning
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously improve our processes and products
- Student-centered: We prioritize the needs of students and families above all else
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making and cross-functional collaboration?
- Are you comfortable working remotely and independently, with a high degree of self-motivation and time management skills?
- Do you have a strong learning agility and a willingness to adapt to new tools and processes as needed?
- Are you passionate about improving K-12 education and committed to supporting student success?
ASSUMPTION: SchoolStatus values candidates who align with their core values and work style. It's essential to assess your fit with the company culture and demonstrate your commitment to their mission and values.
⚠️ Potential Challenges
- Managing multiple cross-functional projects and stakeholders simultaneously
- Working remotely and independently, requiring strong self-motivation and time management skills
- Keeping up with the fast-paced, dynamic nature of the EdTech industry
- Balancing the need for strategic planning with the need for tactical execution
ASSUMPTION: This role presents unique challenges that require a strong, adaptable, and results-driven candidate. It's essential to be comfortable working in a fast-paced, dynamic environment and managing multiple priorities simultaneously.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong understanding of the K-12 education space and a commitment to supporting student success
- Compared to other EdTech companies, SchoolStatus offers a unique blend of innovation, data-driven decision making, and a strong focus on student-centered outcomes
- Career progression in this role may involve moving into more senior marketing positions or expanding into other areas of the business, such as sales or product management
ASSUMPTION: This role is unique within the EdTech industry, requiring a strong understanding of marketing operations, data analysis, and the K-12 education space. It offers significant growth potential and the opportunity to drive impact in a fast-growing, dynamic industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve sales and marketing alignment and drive revenue growth
- Optimizing marketing workflows to reduce manual effort and improve overall efficiency
- Conducting a comprehensive audit of the marketing technology stack and recommending strategic improvements to drive better results
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role. They require a strong understanding of marketing operations, data analysis, and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of marketing operations professionals?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of the marketing operations function, and what key metrics should I focus on?
ASSUMPTION: These questions are designed to assess the role's strategic fit, priorities, and potential for growth. They also demonstrate your interest in the company's success and commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills in marketing operations, data analysis, and project management
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and reviewing relevant marketing technologies
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
