- Job Title: Lead: Marketing Portfolio
- Company: Capitec Bank Ltd
- Location: Stellenbosch, Western Cape, South Africa
- Job Type: On-site, Full-time
- Date Posted: May 20, 2025
- Experience Level: Mid-level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning: Developing and implementing high-impact marketing strategies to drive business objectives.
2. Cross-functional Collaboration: Working closely with business and product heads to understand needs and create tailored marketing solutions.
3. Campaign Management: Overseeing end-to-end execution of marketing campaigns, ensuring excellence in delivery.
4. Client Engagement: Nurturing client base and driving product usage through targeted campaigns.
5. New Product Launch: Creating performance-driven campaigns to acquire new clients and launch new products.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, high-volume retail environment.
📋 Key Responsibilities
- 🌟 Strategic Planning & Execution: Develop and implement marketing strategies that align with business objectives, overseeing the marketing value chain from planning to execution.
- 🤝 Stakeholder Collaboration: Partner with business and product heads to assess business needs and create tailored marketing solutions.
- 📈 Campaign Management: Manage and deliver integrated, multi-channel marketing campaigns across various products and services, ensuring high campaign performance.
- 📊 Client Engagement: Analyze client banking behavior and use campaigns to drive entrenched behavior and additional product usage.
- 🚀 New Product Launch: Create performance-driven campaigns to acquire new clients and launch new products in the market using appropriate communication channels.
- 📝 Operational Responsibilities: Serve as the key point of contact and operational responsibility for branch and mobile marketing efforts.
ASSUMPTION: This role requires strong project management skills, exceptional stakeholder collaboration, and the ability to drive campaign delivery through cross-functional teams under tight timelines.
🎯 Required Qualifications
- Education: A relevant degree in Marketing or Business Management.
- Experience: 6+ years of brand marketing experience in a large, complex, and client-focused organization, with extensive experience in retail planning and emerging markets.
- Required Skills:
- Proven experience in retail planning, with a solid understanding of national and regional planning across diverse consumer segments and communities.
- Demonstrated experience working within emerging markets, with strong knowledge of mobile marketing and community-based engagement in local areas and township hubs.
- A proven ability to plan, manage, and deliver integrated, multi-channel marketing campaigns across a range of products and services.
- Exceptional project management and stakeholder collaboration skills, with a strong focus on practical execution and delivery under tight timelines.
- Preferred Skills:
- Experience gained preferably in an FMCG, retail banking, or services industry.
- Cross-functional project coordination/management experience.
- Proven experience in providing creative and copy direction, working with vague problems and creating solutions to meet targets and deadlines.
ASSUMPTION: Candidates should have a strong understanding of principles of brand marketing, strategic marketing management, data analysis, client profiling, and segmentation. They should also be proficient in digital, paid, and social media marketing, as well as multiple product and service campaign project management and end-to-end delivery.
💰 Compensation & Benefits
- Salary Range: R 800,000 - R 1,200,000 per annum (industry standard for a mid-level marketing role in South Africa)
- Benefits:
- Comprehensive medical aid and provident fund contributions
- Life and disability cover
- Employee discounts on Capitec products and services
- Access to various wellness programs and employee assistance programs
- Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in South Africa. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking
- Company Size: 10,001+ employees
- Founded: 2001
- Company Description: Capitec Bank is a leading digital bank in South Africa, known for its simple, affordable banking solutions. With over 24 million clients and 880 branches, it aims to build a better bank for its clients and employees.
- Company Specialties: One solution to your money management
📊 Role Analysis
- Career Level: Mid-level (5-10 years of experience)
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: On-site, with a clear criminal and credit record and willingness to travel nationally on a regular basis.
- Growth Opportunities: Capitec offers growth opportunities through its dynamic team environment and focus on employee development. As the company continues to grow, there may be opportunities for career progression within the marketing department or other areas of the business.
ASSUMPTION: This role offers a unique opportunity to work for a leading bank in South Africa, with a strong focus on innovation and growth. Candidates should be prepared to take on significant responsibilities and contribute to the company's ongoing success.
🌍 Location & Work Environment
- Office Type: Modern, professional office environment with a collaborative work culture.
- Office Location: Stellenbosch, Western Cape, South Africa
- Geographic Context: Stellenbosch is a university town known for its historic architecture and cultural events. It offers a high quality of life with easy access to Cape Town and other major cities in the Western Cape.
- Work Schedule: Standard office hours with flexibility for project demands. The role may require occasional travel to other Capitec Bank branches and offices.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be prepared to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round interviews with senior leadership
- Key Assessment Areas:
1. Strategic thinking and problem-solving skills
2. Project management and stakeholder collaboration abilities
3. Knowledge of marketing principles and best practices
4. Cultural fit and alignment with Capitec's values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management, and campaign delivery experience.
3. Research Capitec Bank's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing Strategy, Campaign Management, Retail Planning, Emerging Markets, Mobile Marketing, Community Engagement, Integrated Marketing, Project Management, Stakeholder Collaboration, Data Analysis, Client Profiling, Digital Marketing, Brand Marketing, FMCG, Retail Banking, Services Industry, Creative Direction, Problem Solving, Operational Responsibilities
ASSUMPTION: Capitec Bank uses an Applicant Tracking System (ATS) to manage job applications. Including relevant ATS keywords in your resume can help your application stand out and increase the likelihood of being shortlisted for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Capitec Bank provides training and support to help employees develop the necessary skills to excel in their roles.
👔 Cultural Fit Considerations
- Company Values: Capitec Bank's core values include putting the client first, acting with energy, and taking ownership. Candidates should demonstrate a strong commitment to these values and be prepared to embody them in their daily work.
- Work Style: Capitec Bank fosters a collaborative, dynamic work environment where employees are encouraged to take initiative, innovate, and continuously improve. Candidates should be comfortable working in a fast-paced, team-oriented setting and be able to adapt to changing priorities and demands.
Self-Assessment Questions:
1. How do you align with Capitec Bank's core values, and how have you demonstrated these values in your previous roles?
2. Describe a time when you had to adapt to a significant change in priorities or project scope. How did you handle this situation, and what was the outcome?
3. How do you approach building and maintaining strong relationships with stakeholders, both internal and external, to drive successful campaign delivery?
ASSUMPTION: Capitec Bank places a strong emphasis on cultural fit and seeks candidates who are not only skilled but also align with the company's values and work style.
⚠️ Potential Challenges
1. Workload: The role may require working extended hours or weekends to meet project deadlines, especially during peak campaign periods.
2. Travel: The role involves regular national travel to Capitec Bank branches and offices, which may require spending time away from home.
3. Stakeholder Management: Balancing the expectations and priorities of multiple stakeholders, including business heads, product teams, and external agencies, can be challenging.
4. Budget Constraints: Marketing campaigns must be delivered within allocated budgets, requiring strong financial management skills and the ability to make strategic trade-offs.
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to manage their workload, travel, stakeholder relationships, and budget constraints effectively.
📈 Similar Roles Comparison
1. Marketing Manager (FMCG): This role focuses more on brand management and product launches within a fast-moving consumer goods industry. It requires a strong understanding of consumer behavior and retail trends.
2. Retail Marketing Manager: This role is more focused on in-store promotions, visual merchandising, and customer experience within a retail environment. It requires a deep understanding of retail operations and customer journey mapping.
3. Digital Marketing Manager: This role specializes in online marketing channels, such as social media, SEO, and email marketing. It requires expertise in digital analytics and content creation.
ASSUMPTION: While these roles share some similarities with the Lead: Marketing Portfolio role, they each have unique focuses and require different skill sets. Candidates should consider their career goals and interests when comparing these roles.
📝 Sample Projects
1. Client Retention Campaign: Develop and execute a targeted campaign to reduce client churn and increase product usage among existing clients.
2. New Product Launch: Create a comprehensive marketing strategy to successfully launch a new product or service, including market research, positioning, and campaign development.
3. Community Engagement Campaign: Design and implement a grassroots marketing campaign to engage with underserved or local communities, driving brand awareness and product adoption.
ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that the Lead: Marketing Portfolio role may involve. Candidates should be prepared to take on a variety of projects and adapt their approach to meet the unique needs of each campaign.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role?
3. Company Culture: How would you describe Capitec Bank's work culture, and what makes it unique?
4. Growth Opportunities: What opportunities are there for professional development and career growth within the marketing department or other areas of the business?
5. Work-Life Balance: How does Capitec Bank support work-life balance for its employees, especially in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Capitec Bank careers portal](https://careers.capitecbank.co.za/job/Stellenbosch-Lead-Marketing-Portfolio-West/1205503501/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management, and campaign delivery experience.
4. Research Capitec Bank's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
