📌 Core Information
🔹 Job Title: Lead Marketing Programmatic Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days/week)
🚀 Job Overview
Key aspects of this role include:
- Expanding Mochi Health's online marketing efforts via programmatic advertising
- Managing digital advertising campaigns across multiple platforms
- Collaborating with cross-functional teams to create and execute integrated campaigns
- Partnering with analytics to evaluate campaign performance and assess testing results
ASSUMPTION: This role requires a strong background in programmatic advertising and digital marketing to drive successful online campaigns and contribute to Mochi Health's growth.
📋 Key Responsibilities
✅ Expand Mochi’s existing online marketing efforts via programmatic advertising
✅ Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost
✅ Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
✅ Work with design and brand to fulfill creative asset needs
✅ Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Required Skills:
- Expertise in programmatic advertising and digital marketing
- Fluency in media research/analytics and consumer trends
- Excellent communication skills
- Proven experience with ad networks, DSPs, RTB platforms, DMPs, audience targeting, and online measurement
- Knowledge of remarketing and advanced targeting tactics
Preferred Skills:
- Experience with dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
- Bias toward action and high velocity of experimentation
ASSUMPTION: A strong understanding of the ad ecosystem and a self-starter attitude are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,000 per year
Benefits:
- Comprehensive Health Coverage
- Financial Security (401(k) with company matching and fully covered life insurance)
- Time to Recharge (unlimited PTO, generous company holidays)
- Wellness First (weekly mindfulness sessions, group workouts, fitness perks)
- Daily Fuel (unlimited espresso and matcha bar, delicious lunch served five days a week)
- Connection & Community (team lunches, office hangs, offsite retreats)
- High-Impact Work (shaping the future of digital healthcare during an exciting period of growth and innovation)
- Competitive Compensation (top-of-market salary and a generous equity package)
- World-Class Team (thoughtful, driven professionals across engineering, product, clinical, operations, and beyond)
- Profitable & Explosive Growth (committed to decisions that ensure long-term success, stability, and the well-being of the team and customers)
- Prime Location (vibrant downtown San Francisco HQ with easy access to public transit, great coffee shops, and everything the city has to offer)
Working Hours: Full-time (40 hours/week), Monday-Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is based on market research for similar roles in the San Francisco Bay Area. The benefits listed are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology (Telehealth)
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2022
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions
- The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with personalized weight loss plans
- Mochi Health connects patients with board-certified providers, dietitians, and a support team available around the clock through its best-in-class telehealth platform
Company Specialties:
- Weight loss and obesity treatment
- Telehealth and virtual care
- Pharmaceutical treatments for weight management
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health is a growing startup focused on disrupting the traditional weight loss industry by providing personalized, clinically-backed care through its innovative telehealth platform.
📊 Role Analysis
Career Level: Mid-level to Senior Marketing role with potential for growth into a leadership position
Reporting Structure: Reports directly to the Head of Growth
Work Arrangement: On-site, full-time position with a requirement to work on-site five days a week
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to shape the company's marketing strategy and contribute to its growth
- Exposure to various aspects of digital marketing and the chance to develop skills in programmatic advertising
ASSUMPTION: This role offers significant growth potential for the right candidate, as Mochi Health continues to expand its online marketing efforts and grow its customer base.
🌍 Location & Work Environment
Office Type: Vibrant downtown San Francisco HQ with an open, collaborative work environment
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major hub for technology and healthcare innovation, providing ample opportunities for networking and professional growth
- The office is conveniently located near public transit, great coffee shops, and other amenities
- The city offers a diverse and vibrant culture, with numerous attractions and activities to explore
Work Schedule: Standard business hours, Monday-Friday, with flexibility for occasional remote work
ASSUMPTION: The office environment at Mochi Health is designed to foster collaboration, creativity, and employee well-being, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss campaign strategies and programmatic advertising experience
- Final interview with the Head of Growth to discuss cultural fit and long-term career goals
Key Assessment Areas:
- Programmatic advertising expertise and campaign management skills
- Strategic thinking and ability to develop integrated marketing campaigns
- Communication and collaboration skills, with a focus on working effectively with cross-functional teams
- Problem-solving abilities and data-driven approach to campaign optimization
Application Tips:
- Highlight your experience with programmatic advertising and digital marketing campaigns in your resume and cover letter
- Demonstrate your understanding of the ad ecosystem and familiarity with relevant tools and platforms in your application materials
- Showcase your ability to work collaboratively and manage multiple projects simultaneously in your interview
- Prepare questions that demonstrate your interest in the role and Mochi Health's mission in your final interview
ATS Keywords: Programmatic advertising, digital marketing, campaign management, integrated marketing, ad networks, DSPs, RTB, DMPs, audience targeting, online measurement, remarketing, advanced targeting tactics, media research, consumer trends, communication skills, project management, cross-functional teams, problem-solving, data-driven approach
ASSUMPTION: Mochi Health uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your application materials can help ensure that your resume is seen by the hiring team.
🛠️ Tools & Technologies
- Ad networks, DSPs, and RTB platforms (e.g., Google Ads, Facebook Ads, AppNexus, The Trade Desk)
- DMPs (e.g., Oracle BlueKai, Adobe Audience Manager, Salesforce Audience Studio)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Empathy and compassion
- Accountability and results-driven approach
Work Style:
- Fast-paced and dynamic startup environment
- Data-driven and results-oriented approach
- Collaborative and cross-functional teamwork
- Focus on work-life balance and employee well-being
- Openness to feedback and continuous learning
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in programmatic advertising?
- Can you describe a time when you had to manage multiple projects and stakeholders simultaneously? How did you prioritize your workload and ensure successful outcomes?
- How do you approach working with cross-functional teams to develop integrated marketing campaigns?
ASSUMPTION: Mochi Health values candidates who are passionate about its mission, align with its core values, and thrive in a fast-paced, collaborative startup environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong project management skills
- Keeping up with the rapidly evolving ad ecosystem and programmatic advertising landscape
- Balancing the need for data-driven decision-making with the need for quick action and experimentation
- Working effectively with cross-functional teams in a fast-paced startup environment
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on programmatic advertising within the healthcare technology industry, with a specific emphasis on telehealth and weight loss treatment
- Compared to similar roles in other industries, this position offers the opportunity to work at the intersection of healthcare, technology, and marketing, with a direct impact on patients' lives
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization, as Mochi Health continues to grow and expand its offerings
ASSUMPTION: This role offers a unique opportunity to work in a growing, innovative industry and make a meaningful impact on patients' lives through targeted, data-driven marketing campaigns.
📝 Sample Projects
- Developing and executing a targeted programmatic advertising campaign to drive patient acquisition for Mochi Health's telehealth platform
- Collaborating with the analytics team to optimize campaign performance and assess the results of creative or other testing
- Working with the design and brand team to create and implement dynamic creative assets for programmatic advertising campaigns
ASSUMPION: These sample projects illustrate the range of responsibilities and collaborative nature of the Lead Marketing Programmatic Manager role at Mochi Health.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Mochi Health's programmatic advertising efforts, and what are the key priorities for this role in the first 90 days?
- How does Mochi Health approach collaboration and communication between the marketing team and other departments, such as clinical, product, and operations?
- What are the most significant challenges facing Mochi Health's growth and expansion, and how can this role contribute to addressing them?
- How does Mochi Health support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured in the first year?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Mochi Health's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience with programmatic advertising, digital marketing campaigns, and relevant tools and technologies
- Prepare for your interviews by researching Mochi Health's mission, values, and culture, and practicing your responses to common interview questions
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
