📌 Core Information
🔹 Job Title: Lead - Marketing | Remote - Mumbai
🔹 Company: BrowserStack
🔹 Location: Mumbai, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior Level (6+ years)
🔹 Remote Status: Remote (Mumbai base required)
🚀 Job Overview
Key aspects of this role include:
- Driving company marketing strategy to increase Marketing Pipe and align with business objectives
- Mentoring and leading a team of content strategists and technical marketers
- Developing and executing long-term business plans and driving measurable outcomes
- Analyzing marketing performance using analytics tools and refining strategies based on market insights
- Collaborating with cross-functional teams to ensure alignment with brand messaging and business priorities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B SaaS marketing to drive business growth and mentor a high-performing team.
📋 Key Responsibilities
✅ Develop and execute a comprehensive business strategy to drive marketing pipe and align with business goals
✅ Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share
✅ Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities
✅ Manage and mentor a team of content strategists and technical marketers, fostering a culture of creativity, collaboration, and continuous improvement
✅ Analyze and track marketing performance using analytics tools like Google Analytics
✅ Stay updated on industry trends, competitor activities, and market dynamics to refine strategies
✅ Lead key projects or workstreams related to the company's growth and product strategy
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive business growth and mentor a high-performing team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 6+ years of experience, preferably in B2B SaaS, with a proven track record in developing long-term business plans and driving measurable outcomes
Required Skills:
- Proven experience in management consulting, growth strategy, or product strategy
- Demonstrated success in managing and mentoring teams
- Proficiency in using marketing tools (e.g., Google Analytics) for performance tracking
- Strong problem-solving, communication, and leadership skills
- Ability to work independently and in a remote team environment
Preferred Skills:
- Experience in the software testing industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in B2B SaaS marketing, management consulting, or growth strategy are strongly encouraged to apply. Familiarity with the software testing industry is a plus.
💰 Compensation & Benefits
Salary Range: INR 25-35 LPA (Estimated based on industry standards for mid-senior level marketing roles in Mumbai)
Benefits:
- Medical insurance for self, spouse, up to 2 dependent children, and parents/parents-in-law up to INR 5,00,000
- Gratuity as per the Payment of Gratuity Act, 1972
- Unlimited time off to ensure work-life balance
- Remote-first work environment with remote-first allowance for home office setup, connectivity, accessories, co-working spaces, and wellbeing
Working Hours: Full-time (40 hours per week, flexible hours)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Mumbai. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2011
Company Description:
- BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers to deliver high-quality software at speed
- Founded in 2011, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers
- With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation
Company Specialties:
- Mobile testing
- Web testing
- Cross-browser testing
- Cloud infrastructure
- Real Devices
- Functional testing
- Responsive testing
- Manual tests
- Automation
- Selenium
- Javascript unit testing
- Appium
- Espresso
- XCUITest
- Quality Assurance
- Debugging
- Continuous Integration
- Continuous Delivery
- DevOps
- AI-powered testing
- Accessibility Testing
- and Visual Testing
Company Website: http://www.browserstack.com
ASSUMPTION: BrowserStack is a well-established company in the software testing industry, with a strong focus on innovation, growth, and employee development.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the VP of Marketing and has team members in content strategy and technical marketing
Work Arrangement: Remote (Mumbai base required) with flexible hours and unlimited time off
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role within the company
- Opportunities to work on strategic projects that drive business growth and impact the company's success
- Chance to mentor and develop team members, fostering a culture of continuous improvement
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing strategy and business success.
🌍 Location & Work Environment
Office Type: Remote (Mumbai base required)
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
- The city is known for its vibrant culture, diverse population, and bustling economy
- Mumbai offers a mix of traditional and modern amenities, with a wide range of housing options, educational institutions, and entertainment venues
Work Schedule: Full-time (40 hours per week, flexible hours) with unlimited time off
ASSUMPTION: This role requires a self-motivated individual who can work independently and manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and provide examples of your past successes
- Demonstrate your ability to work effectively in a remote team environment
ATS Keywords: Marketing Strategy, Team Leadership, Performance Analysis, Market Insights, Content Strategy, Technical Marketing, Problem Solving, Communication, Analytics Tools, Business Strategy, Growth Strategy, Product Strategy, Mentoring, Collaboration, Creativity, Continuous Improvement
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and marketing expertise throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with marketing analytics tools and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Remote and flexible work environment
- Data-driven decision-making
- Continuous learning and improvement
- Strong focus on team collaboration and communication
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you comfortable using data and analytics to inform your marketing strategies?
- Do you enjoy working collaboratively with cross-functional teams and mentoring team members?
ASSUMPTION: BrowserStack values candidates who are customer-focused, innovative, and adaptable, with strong collaboration and communication skills.
⚠️ Potential Challenges
- Managing a remote team and fostering a culture of collaboration and continuous improvement
- Balancing strategic thinking and hands-on execution in a fast-paced, dynamic work environment
- Keeping up with industry trends and competitor activities to refine marketing strategies
- Working effectively with cross-functional teams and stakeholders to ensure alignment with brand messaging and business priorities
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and effective communication skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Marketing Strategy Manager position in a B2B SaaS company
- However, this role places a stronger emphasis on team leadership and mentoring, as well as working with a remote team
- Career progression in this role could lead to a more senior marketing leadership position within the company
ASSUMPTION: Candidates should compare this role to similar marketing management positions in B2B SaaS companies, focusing on the unique aspects of team leadership and remote work.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to increase Marketing Pipe and align with business objectives
- Analyzing market trends and competitor activities to refine marketing strategies and improve content ROI
- Managing and mentoring a team of content strategists and technical marketers to foster a culture of creativity, collaboration, and continuous improvement
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and analytical aspects of this role, as well as the importance of mentoring and team development.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term marketing strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure alignment with brand messaging and business priorities?
- What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance and employee well-being in a remote work environment?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it effective?
ASSUMPTION: These interview questions are designed to help candidates better understand the company's marketing strategy, team dynamics, and growth opportunities, as well as the company's approach to work-life balance and employee well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching the company, practicing your responses to common marketing interview questions, and thinking about your strategic approach to marketing
- Follow up with the HR team after your interviews to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
