📌 Core Information
🔹 Job Title: Lead Media, Marketing Intelligence & Production House
🔹 Company: ING
🔹 Location: Belgium, Brussels (ING)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Media Management, Marketing Intelligence & Production House teams to drive brand and business goals through effective media management, innovative research methods, and creative excellence.
- Engaging senior stakeholders and building trustworthy relationships to influence strategic decision-making.
- Maximizing marketing effectiveness and efficiency by implementing a marketing effectiveness framework and optimizing processes.
- Collaborating with internal and global teams, as well as industry leaders, to bring innovative practices and tools to ING Belgium.
ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on both traditional and digital media, marketing analytics, and creative problem-solving.
📋 Key Responsibilities
✅ Drive effective media management to meet brand and business goals, oversee local media operations and agency performance, and guide media buying to drive efficiency and effectiveness.
✅ Define shared KPIs and measure brand, consumer, and competition analytics to understand performance, brand positioning, and future trends, and drive customer obsession by uncovering drivers, barriers, needs, and expectations of ING and non-ING customers.
✅ Staff the Production House team with freelancers who can translate business objectives into compelling creative solutions, push the team to achieve high standards in design, copywriting, messaging, and storytelling, and optimize processes to ensure faster delivery without compromising quality.
✅ Develop and manage the team leads and experts, continuously seeking ways to enhance their skills, and create a marketing effectiveness framework to maximize ROI and follow marketing budget closely to get the best impact with available budget.
✅ Collaborate with internal and global teams and engage with industry leaders to bring innovative practices and tools to ING Belgium.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative direction, requiring strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree would be an asset.
Experience: Proven experience (5-10 years) in media management, marketing intelligence, and creative production, with a strong understanding of both traditional and digital media, marketing analytics, and research techniques.
Required Skills:
- Proven ability to translate data into clear and compelling narratives to influence and drive strategic decision-making.
- Ability to connect with the organization and build credible relationships with key stakeholders and senior management.
- Being connected to the outside world, innovations, and new technologies in marketing and communications ecosystem.
- Desire to be creative and think outside of the box.
- Adaptability to new technologies.
- Experience with leading managers and a team of professionals.
Preferred Skills:
- Experience working in a financial services or banking environment.
- Fluency in Dutch and/or French in addition to English.
ASSUMPTION: Candidates with a strong background in marketing, communications, and data analysis, along with experience in media management and creative production, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Personal growth and challenging work with endless opportunities to realize ambitions.
- An informal, dynamic environment with innovative colleagues supporting your endeavors.
- A progressive way of working, where new ideas are valued to break existing conventions.
- Flexible compensation and other benefits package.
Working Hours: Full-time, 40 hours per week, with flexibility for occasional remote work.
ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically banking and financial services.
Company Size: ING Belgium has around 500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: ING Group was founded in 1991, with ING Belgium established as a subsidiary in 1994.
Company Description:
- ING Belgium is a leading bank in Belgium, offering a wide range of financial products and services to retail, corporate, and institutional clients.
- The company is committed to sustainability and responsible banking, aiming to create a positive impact on society and the environment.
- ING Belgium operates as a subsidiary of ING Group, a global financial institution with operations in over 40 countries.
Company Specialties:
- Retail Banking
- Corporate Banking
- Investment Banking
- Asset Management
Company Website: http://www.ingwb.com
ASSUMPTION: ING Belgium operates as a subsidiary of ING Group, with a strong focus on sustainability and responsible banking, providing a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring strategic thinking, data analysis, and creative direction.
Reporting Structure: The Lead will report directly to the Head of Communications, Brand and MarCom department and will oversee the Media Management, Marketing Intelligence, and Production House teams.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Progression to a more senior role within the Communications, Brand and MarCom department or other departments within ING Belgium.
- Expanding responsibilities and team leadership opportunities as the department grows and evolves.
- Cross-functional collaboration and project opportunities within ING Group's global network.
ASSUMPTION: This role offers significant growth potential, both within the Communications, Brand and MarCom department and across ING Group's global organization.
🌍 Location & Work Environment
Office Type: ING Belgium's headquarters is located in Brussels, with a modern and collaborative work environment.
Office Location(s): Avenue Marnix 22, 1000 Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, offering a multicultural and vibrant environment.
- The city is known for its historic architecture, cultural institutions, and political significance as the de facto capital of the European Union.
- Belgium is a small, open economy with a strong focus on international trade and investment.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Some flexibility is available for occasional remote work.
ASSUMPTION: ING Belgium's headquarters in Brussels offers a dynamic and multicultural work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department to discuss the role and assess cultural fit.
- In-depth interviews with key stakeholders, including the Head of Communications, Brand and MarCom department and other team members.
- Case study or presentation preparation and delivery, followed by a Q&A session.
- Final decision and job offer.
Key Assessment Areas:
- Data analysis and strategic thinking skills.
- Creativity and problem-solving abilities.
- Leadership and team management capabilities.
- Communication and stakeholder engagement skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a case study or presentation demonstrating your ability to analyze data, develop strategic insights, and create compelling narratives.
- Research ING Belgium's brand, values, and recent initiatives to show your enthusiasm and cultural fit.
ATS Keywords: Media Management, Marketing Intelligence, Production House, Stakeholder Engagement, Data Analysis, Creative Thinking, Team Management, Marketing Analytics, Research Techniques, Agency Management, Communication Skills, Innovation, Adaptability, Customer Focus, Strategic Planning, Performance Measurement
ASSUMPTION: ING Belgium's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Media management platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau)
- Research and survey tools (e.g., SurveyMonkey, Typeform, NetBase)
- Creative design and production tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business.
- Creating a positive impact on society and the environment.
- Collaborating openly to create innovative solutions.
Work Style:
- Data-driven and fact-based approach to decision-making.
- Collaborative and inclusive team environment.
- Focus on continuous learning and improvement.
Self-Assessment Questions:
- How do you stay curious and continue learning in a rapidly evolving field like marketing and communications?
- Can you provide an example of a time when you successfully engaged senior stakeholders to drive strategic change?
- How do you balance data-driven decision-making with creative problem-solving and innovation?
ASSUMPTION: ING Belgium values candidates who are passionate about learning, collaborative, and committed to creating a positive impact through their work.
⚠️ Potential Challenges
- Managing multiple teams with diverse skills and priorities.
- Balancing short-term campaign needs with long-term strategic planning.
- Adapting to a dynamic and evolving work environment, with changing priorities and stakeholders.
- Ensuring consistent and high-quality output from freelance creative talent.
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a focus on continuous improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position requires a unique blend of strategic thinking, data analysis, and creative direction across multiple teams.
- In the financial services industry, this role is focused on driving brand and business goals through effective media management, innovative research methods, and creative excellence.
- Career progression in this role could lead to more senior positions within ING Belgium's Communications, Brand and MarCom department or other departments within ING Group's global organization.
ASSUMPTION: This role offers a unique opportunity to lead multiple teams and drive strategic change within a dynamic and innovative organization.
📝 Sample Projects
- Developing and implementing a comprehensive media management strategy to maximize campaign impact and efficiency.
- Conducting a customer segmentation study to inform targeted marketing campaigns and improve customer engagement.
- Creating a brand guidelines document to ensure consistent and on-brand communication across all marketing channels.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and creative aspects of the role, highlighting the need for a well-rounded and versatile candidate.
❓ Key Questions to Ask During Interview
- How does ING Belgium support the professional development and growth of its employees in this role?
- Can you describe the team structure and dynamics within the Communications, Brand and MarCom department?
- How does ING Belgium measure the success and impact of its marketing and communications efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ING Belgium foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization, enabling them to make a more informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://ing.wd3.myworkdayjobs.com/ICSGBLCOR/job/Bruxelles-Avenue-Marnix-ING/Lead-Media--Marketing-Intelligence---Production-House_REQ-10093657-1
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data analysis, and creative problem-solving abilities.
- Prepare a case study or presentation demonstrating your ability to analyze data, develop strategic insights, and create compelling narratives, focusing on a relevant marketing or communications challenge.
- Research ING Belgium's brand, values, and recent initiatives to show your enthusiasm and cultural fit, and be prepared to discuss your findings during the interview process.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
