Lead, Media Marketing Paid Search NA

📌 Core Information

🔹 Job Title: Lead, Media Marketing Paid Search NA

🔹 Company: Nike

🔹 Location: Beaverton, Oregon, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Strategic ownership of North America paid search program
• Agency leadership and campaign management
• Performance tracking and optimization
• Cross-functional reporting and stakeholder management
• Feed management and ad tech innovation

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience working with external agencies. The ideal candidate will have a deep understanding of paid search platforms and a proven track record of driving business growth.

📋 Key Responsibilities

✅ Develop and refine paid search strategies aligned to Nike business objectives, seasonal priorities, and product initiatives

✅ Serve as a primary contact with Nike's media agency, providing strategic direction and ensuring flawless campaign execution

✅ Set, track, and optimize towards key performance targets (ROAS, Margin, Store Sales, New Customer growth), proactively identifying trends and opportunities to drive growth and efficiency

✅ Build clear, actionable reports and dashboards that translate performance into insights for stakeholders across marketing, product, finance, and business teams

✅ Oversee product feed structure and optimization in partnership with engineering and merchandising teams, managing data quality to support PMAX, Shopping, and other inventory-based campaigns

✅ Partner with tech teams to implement and manage ad tools (Google Merchant Center, LLMs, scripts, bid automation) and lead testing of new features and betas

✅ Design and run structure A/B and geo lift tests across creative, bidding, audience, landing pages to drive greater program growth and efficiency

ASSUMPTION: The role requires a strong understanding of paid search platforms, ad tech tools, and data optimization techniques. The ideal candidate will have experience working with large budgets and complex campaign structures.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent combination of education, experience, and training.

Experience: Minimum of 6 years of directly relevant work experience in paid search, ideally in retail/recommerce or an agency supporting a high-volume brand with a large SKU count.

Required Skills:

• Strong command of data and analytics platforms (Adobe, SA360, Looker/Power BI, or similar)
• Proficiency in feed optimization tools (Feedonomics, Datafeedwatch, or custom-built solutions)
• Excellent communication and stakeholder management skills
• Experience working with or managing agency partners
• Self-started mindset with strong project management and prioritization skills
• Experience with PMAX and cross-channel measurement approaches (incrementality, MMM, MTA)
• Familiarity with ad scripts, API tools, LLMs, AI, and automation frameworks
• Experience partnering closely with SEO teams to optimize total search program

Preferred Skills:

• Fluency in additional languages
• Experience working in a fast-paced, dynamic environment

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the retail and e-commerce industries, as well as experience working with large, complex campaign structures.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holiday schedule
• Employee discounts on Nike products
• Opportunities for professional development and career growth

Working Hours: Full-time position, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports and athletic apparel. The company is a global leader in its market, with a significant presence in the United States and worldwide.

Company Size: Nike is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Nike was founded in 1964 and has since grown into a multinational corporation, with its headquarters located in Beaverton, Oregon.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company invests in innovative materials, reduces waste in manufacturing processes, embraces circular design, implements energy-efficient practices, and engages in water stewardship initiatives
• Nike is dedicated to transparency and accountability in its environmental impact and openly communicates its sustainability goals and progress

Company Specialties:

• Footwear and apparel design and manufacturing
• Sports marketing and sponsorships
• Retail operations and e-commerce
• Global supply chain management

Company Website: Nike.com

ASSUMPTION: Nike's commitment to sustainability and innovation sets it apart in the footwear manufacturing industry. Candidates should be prepared to discuss their alignment with these values during the interview process.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Lead, Media Marketing Paid Search NA will report directly to the Director of Paid Search & Affiliates and work closely with cross-functional teams, including marketing, product, finance, and business teams.

Work Arrangement: This role is primarily on-site, with potential flexibility for hybrid work arrangements. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• Potential for career advancement within Nike's marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: Nike's large size and global presence provide ample opportunities for career growth and development. Candidates should be prepared to discuss their long-term career goals during the interview process.

🌍 Location & Work Environment

Office Type: Nike's headquarters in Beaverton, Oregon, features a modern, collaborative work environment designed to foster creativity and innovation.

Office Location(s): Beaverton, Oregon, United States

Geographic Context:

• Beaverton is a suburb of Portland, Oregon, with a population of approximately 97,000 people
• The area offers a mix of urban and outdoor living, with easy access to parks, trails, and recreational activities
• Beaverton has a mild, oceanic climate, with cool, wet winters and warm, dry summers

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: Nike's Beaverton headquarters offers a dynamic work environment, with opportunities to collaborate with talented professionals from diverse backgrounds. Candidates should be prepared to discuss their fit with Nike's company culture during the interview process.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Paid search strategy and campaign management skills
• Data analysis and performance tracking abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with Nike's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant paid search experience and skills
• Be prepared to discuss your experience with large budgets, complex campaign structures, and cross-functional teams
• Demonstrate your understanding of Nike's business and industry trends during the interview process

ATS Keywords: Paid Search, Campaign Management, Analytics, Ad Tech, Feed Optimization, Performance Tracking, Stakeholder Management, Project Management, SEO Collaboration, Innovation, Automation, Creative Strategy

ASSUMPTION: Nike's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to discuss their relevant experience and how it translates to the role's requirements.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Adobe Analytics
• SA360
• Looker/Power BI
• Feedonomics
• Datafeedwatch
• Google Merchant Center
• LLMs
• Bid automation tools

ASSUMPTION: The Lead, Media Marketing Paid Search NA will be expected to have proficiency in industry-standard paid search platforms and tools. Candidates should be prepared to discuss their experience with these technologies during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Inclusion
• Integrity
• Excellence

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Agile and adaptable approach to work
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• How do your personal values align with Nike's company values?
• Can you provide an example of a time when you had to manage a complex campaign structure, and how did you ensure its success?
• How do you approach working with external agency partners, and what strategies have you used to drive successful collaboration?

ASSUMPTION: Nike's company culture is characterized by innovation, collaboration, and a strong focus on customer experience. Candidates should be prepared to discuss their fit with Nike's company values and work style during the interview process.

⚠️ Potential Challenges

• Managing a large budget and complex campaign structure
• Working with external agency partners to ensure flawless campaign execution
• Balancing strategic direction with day-to-day campaign management
• Keeping up with industry trends and emerging platforms in the paid search landscape

ASSUMPTION: The Lead, Media Marketing Paid Search NA role presents unique challenges and opportunities for growth. Candidates should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on paid search strategy and management for the North America market
• Industry-specific context: Nike's large SKU count and high-volume brand require a strong understanding of retail/recommerce and e-commerce trends
• Career path comparison: This role offers opportunities for career advancement within Nike's marketing department and potential growth into leadership positions

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to the unique requirements of this role within Nike's marketing department.

📝 Sample Projects

• Developing and executing a paid search strategy for a major product launch, resulting in a 30% increase in sales
• Optimizing product feeds to improve campaign performance, leading to a 25% increase in ROAS
• Designing and running A/B tests to improve bidding strategies, resulting in a 15% increase in efficiency

ASSUMPTION: The Lead, Media Marketing Paid Search NA role requires a strong understanding of paid search strategies, data optimization, and A/B testing. Candidates should be prepared to discuss their experience with these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the paid search department?
• How does Nike approach cross-functional collaboration, and what are the expectations for this role in that regard?
• What are the most significant challenges facing the paid search team currently, and how can this role help address them?
• How does Nike support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Nike's company culture, team dynamics, and expectations for the role. Asking thoughtful questions demonstrates engagement and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Candidate Accommodation Request Form
• Tailor your resume to highlight your relevant paid search experience and skills
• Write a cover letter that demonstrates your understanding of Nike's business and industry trends
• Prepare examples of your paid search strategies, campaign management, and data optimization projects
• Follow up with Nike's HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.