📌 Core Information
🔹 Job Title: Lead of Digital Marketing Measurement and Data Science
🔹 Company: Biogen
🔹 Location: Cambridge, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving US business performance across digital marketing
- Measuring and analyzing digital data to assess promotional effectiveness
- Developing statistical and machine learning models for patient and healthcare professional analytics
- Collaborating with various teams to optimize marketing strategies
ASSUMPTION: This role requires a strong background in advanced analytics and data science, with a focus on digital marketing and healthcare data.
📋 Key Responsibilities
✅ Collaborate with marketing product managers, omnichannel team members, field excellence, and agency partners to understand key business questions and marketing objectives
✅ Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a Digital measurement lens
✅ Develop and implement data-driven solutions using advanced analytics and machine learning techniques to assist in resource allocation and streamline processes
✅ Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
✅ Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
✅ Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
✅ Develop patient journey experience to understand how key symptoms led to diagnoses
✅ Provide recommendations to US brand managers on healthcare providers reached by the field, email, media, and website by monitoring channel KPIs
✅ Partner with third-party vendors/agencies to define measurement strategy and ensure necessary data availability for evaluation and optimization of marketing programs
ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
Experience: Minimum 7 years of experience working in an advanced analytics role
Required Skills:
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
ASSUMPTION: Candidates with relevant industry experience and a strong background in data analysis and modeling will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $139,000 - $186,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Benefits:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the company's internal equity and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and their communities. They focus on advancing first-in-class treatments or therapies that deliver superior outcomes.
Company Size: Biogen has approximately 7,000 people worldwide, making it a large organization with a global presence. This size offers employees the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact.
Founded: Biogen was founded in 1978 and is headquartered in Cambridge, Massachusetts, with international headquarters in Baar, Switzerland. They have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland.
Company Description:
- Biogen applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes.
- Their approach involves taking bold risks, balanced with return on investment, to deliver long-term growth.
- Biogen offers therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
Company Specialties:
- Biotechnology Research
- Pharmaceuticals
- Clinical Trials
- Drug Development
Company Website: http://www.biogen.com
ASSUMPTION: Biogen's focus on innovation and patient-centric approach creates an environment that encourages growth and learning for its employees.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the potential to grow into a management role as the team expands.
Reporting Structure: The Lead of Digital Marketing Measurement and Data Science will report directly to the Senior Director of US Marketing Analytics and Insights.
Work Arrangement: This role is on-site, with the expectation of working from the Cambridge, Massachusetts office.
Growth Opportunities:
- As Biogen continues to grow and expand its digital marketing efforts, there will be opportunities for the incumbent to take on more responsibilities and potentially manage a team.
- The company's focus on innovation and cutting-edge research creates ample opportunities for professional development and learning.
- Biogen's global presence offers opportunities for international assignments or working with cross-functional teams based in other countries.
ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges as the role and the company evolve.
🌍 Location & Work Environment
Office Type: Biogen's Cambridge, Massachusetts office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 225 Binney Street, Cambridge, MA 02142, US
Geographic Context:
- The Cambridge, Massachusetts area is known for its vibrant biotechnology industry, with many leading companies and research institutions based in the region.
- The area offers a high quality of life, with excellent educational opportunities, cultural attractions, and recreational activities.
- Cambridge is located near Boston, providing easy access to the city's amenities and international airport.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements.
ASSUMPTION: The on-site work arrangement may change in the future, depending on the company's policies and the incumbent's needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study review
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Biogen's values
- Strategic thinking and business acumen
Application Tips:
- Highlight relevant experience and achievements in data analysis, modeling, and digital marketing strategy
- Tailor your resume and cover letter to emphasize the skills and experiences most relevant to this role
- Prepare for the technical assessment or case study by reviewing Biogen's business and industry trends
- Research Biogen's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Advanced Analytics, Data Science, Digital Marketing, Media Mix Analysis, Statistical Modeling, Machine Learning, Patient Journey Analysis, Healthcare Data Analysis, Cross-Functional Collaboration, Project Management
ASSUMPTION: Biogen's interview process is designed to assess candidates' technical skills, cultural fit, and potential to contribute to the company's mission and growth.
🛠️ Tools & Technologies
- Python
- R
- SQL
- CRM platforms (e.g., Salesforce)
- Web analytics tools (e.g., Google Analytics)
- Data visualization tools (e.g., Tableau, Power BI)
- Machine learning platforms (e.g., TensorFlow, scikit-learn)
ASSUMPTION: The specific tools and technologies used may evolve over time as the role and the company's needs change.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Biogen is committed to putting patients first in all aspects of its work
- Innovation: Biogen fosters a culture of creativity and continuous learning
- Collaboration: Biogen encourages cross-functional teamwork and partnership
Work Style:
- Biogen values a fast-paced, dynamic work environment that encourages initiative and ownership
- The company fosters a culture of open communication and transparency
- Biogen offers a flexible, supportive work-life balance to help employees achieve their personal and professional goals
Self-Assessment Questions:
- Do you have a strong commitment to patient-centric care and improving patients' lives through data-driven insights?
- Are you comfortable working in a fast-paced, dynamic environment and taking initiative to drive projects forward?
- Do you thrive in a collaborative work environment and enjoy partnering with cross-functional teams to achieve common goals?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Biogen's values and a willingness to embrace the company's work style and culture.
⚠️ Potential Challenges
- The role requires working with large, complex datasets and may involve dealing with data quality issues and limitations
- The fast-paced nature of the role may require working on multiple projects simultaneously and managing competing priorities
- The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment
- The role may require occasional travel to attend industry conferences, meetings, or training sessions
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this role places a greater emphasis on healthcare data analysis and patient-centric insights
- Biogen's focus on innovation and cutting-edge research creates unique opportunities for professional development and growth
- This role offers a clear path to career progression, with opportunities to take on more responsibilities and potentially manage a team as the role and the company evolve
ASSUMPTION: Candidates with relevant industry experience and a strong background in data analysis and modeling will be most competitive for this role.
📝 Sample Projects
- Developing a predictive model to identify patients at risk of disease progression based on digital media engagement and healthcare provider interactions
- Optimizing marketing mix allocation across digital channels to maximize return on investment and patient outcomes
- Analyzing patient journey data to identify key touchpoints and opportunities for intervention and engagement
ASSUMPTION: These sample projects illustrate the types of data-driven, patient-centric initiatives the incumbent will be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader organization?
- How does Biogen support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Biogen measure the success of its digital marketing efforts, and how will this role contribute to those metrics?
- What are the most challenging aspects of this role, and how has the incumbent addressed them in the past?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, such as data analysis, modeling, and digital marketing strategy
- Write a cover letter that demonstrates your enthusiasm for the role and your fit with Biogen's values and culture
- Prepare for the technical assessment or case study by reviewing Biogen's business and industry trends, and practicing your problem-solving skills
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
