📌 Core Information
🔹 Job Title: Lead of Digital Marketing Measurement and Data Science
🔹 Company: Biogen
🔹 Location: Cambridge, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Biotech/Pharma
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving US business performance across digital marketing through data analysis
- Developing statistical and machine learning models to optimize marketing efforts
- Collaborating with cross-functional teams to understand business objectives and provide data-driven recommendations
- Partnering with agencies to define measurement strategy and ensure data availability
ASSUMPTION: This role requires a strong background in advanced analytics, data science, and digital marketing to effectively drive business performance and optimize marketing strategies.
📋 Key Responsibilities
✅ Collaborate with marketing product managers, omnichannel team members, field excellence, and agency partners to understand key business questions and marketing objectives
✅ Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a Digital measurement lens
✅ Develop and implement data-driven solutions using advanced analytics and machine learning techniques to assist in resource allocation and streamline processes
✅ Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels
✅ Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels
✅ Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels
✅ Develop patient journey experience to understand how key symptoms led to diagnoses
✅ Provide recommendations to US brand managers on healthcare providers reached by the field, email, media, and website by monitoring channel KPIs
✅ Partner with third-party vendors/agencies to define measurement strategy and ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
Experience: Minimum 5 years of experience working in an advanced analytics role
Required Skills:
- Experience building models for media mix analysis
- Ability to translate technical information to non-technical business partners
- Experience in model development, validation, and implementation
- Experience working with large datasets and ability to write SQL for data extraction and manipulation
- Proficiency in programming languages such as Python or R for data analysis and modeling
- Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required
- Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
- Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
- Strong oral and written communication skills with both technical and non-technical audiences
- Robust project management and cross-functional coordination skills
- High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
- Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
Preferred Skills:
- Biotech/pharma experience preferred
ASSUMPTION: Given the role's focus on digital marketing and data science, candidates with relevant industry experience and strong analytical skills are likely to be the best fit.
💰 Compensation & Benefits
Salary Range: $139,000 - $186,000 per year
Benefits:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as relevant skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and their communities. They focus on advancing first-in-class treatments or therapies that deliver superior outcomes.
Company Size: Biogen has approximately 7,000 employees worldwide, making it a mid-sized company with a global presence.
Founded: Biogen was founded in 1978 and is headquartered in Cambridge, Massachusetts, with international headquarters in Baar, Switzerland.
Company Description:
- Biogen applies deep understanding of human biology and leverages different modalities to advance first-in-class treatments or therapies that deliver superior outcomes.
- Their approach involves taking bold risks, balanced with return on investment, to deliver long-term growth.
- Biogen offers therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.
Company Specialties:
- Biotechnology Research
- Drug Development
- Clinical Trials
- Marketing and Sales
Company Website: http://www.biogen.com
ASSUMPTION: Biogen's focus on innovation and delivering superior outcomes makes it an attractive employer for candidates seeking to make a significant impact in the biotechnology industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in advanced analytics and digital marketing.
Reporting Structure: The Lead of Digital Marketing Measurement and Data Science will report directly to the US Marketing team and collaborate closely with various cross-functional teams such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners.
Work Arrangement: This is an on-site role based in Cambridge, Massachusetts, with the possibility of occasional remote work.
Growth Opportunities:
- Expanding the role's scope to include additional therapeutic areas or regions as the company grows
- Advancing to a senior leadership position within the marketing or data science functions
- Developing expertise in emerging technologies and data science methodologies to drive innovation in digital marketing
ASSUMPTION: Biogen's global presence and focus on innovation provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Biogen's Cambridge, Massachusetts office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 225 Binney Street, Cambridge, MA 02142, US
Geographic Context:
- The Cambridge, Massachusetts area is known for its vibrant biotechnology industry and offers a high quality of life with numerous cultural attractions, educational institutions, and recreational opportunities.
- The cost of living in Cambridge is relatively high compared to other areas in the United States, with a median home price of approximately $1,200,000.
- Cambridge is located near Boston, providing easy access to international airports and additional cultural attractions.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Biogen's Cambridge office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with a panel of Biogen team members
- Final interview with the US Marketing leadership team
Key Assessment Areas:
- Technical skills in advanced analytics, data science, and digital marketing
- Problem-solving abilities and analytical mindset
- Communication and presentation skills
- Cultural fit and alignment with Biogen's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in relevant tools and technologies, such as SQL, Python, R, and digital marketing platforms
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Digital Marketing, Data Science, Advanced Analytics, Media Mix Analysis, SQL, Python, R, CRM Analytics, Website Analytics, Digital Media Strategy, Marketing Mix Optimization, Patient Journey Analysis, HCP Segmentation, Statistical Modeling, Machine Learning, Attribution Modeling, Cross-Functional Collaboration, Project Management
ASSUMPTION: Biogen's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Digital marketing platforms (e.g., Google Analytics, Adobe Analytics, etc.)
- Data visualization tools (e.g., Tableau, Power BI, etc.)
- Statistical software (e.g., SAS, SPSS, etc.)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they are used to analyze data, develop models, and communicate insights to stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Biogen is committed to understanding and addressing the needs of patients and their families
- Innovative: Biogen fosters a culture of creativity, collaboration, and continuous learning
- Accountable: Biogen holds itself to high standards and takes responsibility for its actions and their impact
Work Style:
- Collaborative: Biogen encourages cross-functional collaboration and teamwork to drive success
- Agile: Biogen embraces change and adapts to new challenges and opportunities
- Data-driven: Biogen uses data and evidence to inform decision-making and guide strategy
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of patients and their families in your work?
- Can you describe a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you use data and evidence to inform your decision-making and guide your work?
ASSUMPTION: Biogen's culture values collaboration, innovation, accountability, and a patient-centric approach, making it an attractive employer for candidates who align with these principles.
⚠️ Potential Challenges
- Managing large datasets and complex data structures to extract meaningful insights
- Balancing the need for quick turnaround times with the desire for thorough and accurate analysis
- Communicating complex data insights to non-technical stakeholders in an accessible and actionable manner
- Keeping up with the latest trends and technologies in digital marketing and data science
ASSUMPTION: These challenges require strong analytical skills, attention to detail, and the ability to effectively communicate and collaborate with stakeholders at all levels within the organization.
📈 Similar Roles Comparison
- Compared to other digital marketing measurement and data science roles, this position places a greater emphasis on healthcare-specific analytics and patient journey analysis
- Biogen's focus on innovation and delivering superior outcomes sets it apart from other companies in the biotechnology industry
- Career progression in this role may involve expanding the scope of responsibilities to include additional therapeutic areas or regions, or advancing to a senior leadership position within the marketing or data science functions
ASSUMPTION: This role offers unique opportunities for candidates seeking to apply their advanced analytics and digital marketing skills in a healthcare context, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing a patient journey experience to understand how key symptoms led to diagnoses and optimize marketing strategies
- Conducting a marketing mix optimization analysis to allocate resources effectively across digital channels and maximize ROI
- Creating an attribution model to quantify the impact of digital media and channels on patient outcomes and optimize marketing spend
ASSUMPTION: These sample projects illustrate the types of analyses and initiatives that the Lead of Digital Marketing Measurement and Data Science may undertake to drive business performance and optimize marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the US Marketing department, and how this role fits into it?
- How does Biogen support the professional development and growth of its employees, particularly in the digital marketing and data science functions?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Biogen approach collaboration and knowledge-sharing across its global offices and functions?
- What are the most significant challenges facing the US Marketing team, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, team dynamics, and the organization's culture and priorities, helping candidates make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on your advanced analytics, data science, and digital marketing expertise
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
