Lead Paid Search Specialist

📌 Core Information

🔹 Job Title: Lead Paid Search Specialist

🔹 Company: TeamUp Career

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Managing high-performing Google and Bing Ads campaigns
• Leading and mentoring a team of Paid Search Specialists
• Shaping paid search strategies across various industries
• Collaborating with internal teams and clients
• Staying updated with Google/Bing Ads updates and industry trends

ASSUMPTION: This role requires a balance of technical expertise, leadership skills, and industry knowledge to drive campaign success and team growth.

📋 Key Responsibilities

✅ Lead the planning, execution, and optimization of paid search campaigns for multiple clients across diverse industries.

✅ Supervise and mentor a team of Paid Search Specialists, providing training, feedback, and strategic guidance.

✅ Set best practices for campaign structure, budget pacing, reporting, and testing frameworks.

✅ Act as the go-to paid search expert internally and externally, collaborating with other departments and directly with clients as needed.

✅ Monitor campaign performance at a high level and ensure your team is meeting KPIs and ROI targets.

✅ Stay ahead of Google/Bing Ads updates, tools, and industry trends—bringing innovation into our paid search offerings.

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience managing paid search campaigns, including PPC, YouTube, and Display. 1–2 years of experience leading or mentoring a team in a digital marketing or agency environment.

Required Skills:

• Strong working knowledge of Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and Looker Studio.
• Google Ads certifications: Search, Display, Shopping, Video, and Apps.
• Exceptional organizational and analytical skills with a sharp eye for performance insights.
• Confident communicator with a collaborative, team-first approach.

Preferred Skills:

• Experience with other advertising platforms (e.g., Facebook, LinkedIn, Twitter).
• Fluency in multiple languages.

ASSUMPTION: Candidates should have a proven track record in paid search management and team leadership, with a strong understanding of relevant tools and platforms.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 64,000 per month (approximately USD 1,500 - 1,600)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Initially, the schedule will be 9 AM to 5 PM AKST. After 60-90 days, once the new hire is comfortable with the systems and tasks, the schedule may shift to 6 AM to 2 PM AKST.

ASSUMPTION: The salary range is based on industry standards for mid-senior level paid search specialists in the Philippines. Benefits may vary based on the company's standard employee benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Advertising

Company Size: Small to Medium (11-50 employees)

Founded: 2020

Company Description:

• TeamUp Career is a full-service media agency specializing in digital marketing and advertising.
• The company aims to help businesses grow through creative and data-driven marketing solutions.
• TeamUp Career values collaboration, innovation, and continuous learning.

Company Specialties:

• Paid Search Marketing
• Social Media Advertising
• SEO and Content Marketing
• Web Design and Development

Company Website: teamupcareer.com

ASSUMPTION: TeamUp Career is a growing agency with a focus on digital marketing and advertising, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Paid Media and oversees a team of Paid Search Specialists.

Work Arrangement: Remote work with a flexible schedule, initially 9 AM to 5 PM AKST, shifting to 6 AM to 2 PM AKST after 60-90 days.

Growth Opportunities:

• Advancement to a Senior Paid Search Manager or similar role within the Paid Media department.
• Expansion of responsibilities to include other advertising channels or account management.
• Potential to lead and grow the Paid Search team as the company expands.

ASSUMPTION: This role offers opportunities for career growth and development within the Paid Media department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
• The country has a vibrant culture, with a mix of Spanish, American, and indigenous influences.
• The official languages are Filipino and English, with many regional dialects spoken.

Work Schedule: Initially, the schedule will be 9 AM to 5 PM AKST, shifting to 6 AM to 2 PM AKST after 60-90 days.

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in the Philippines, with a focus on results and productivity.

💼 Interview & Application Insights

Typical Process:

• Resume screening and video introduction review
• Phone or video call with the Hiring Manager
• Technical assessment and case study
• Final interview with the Head of Paid Media and other team members

Key Assessment Areas:

• Paid search campaign management skills
• Leadership and mentoring abilities
• Strategic thinking and problem-solving
• Communication and collaboration skills

Application Tips:

• Tailor your resume and video introduction to highlight your paid search management and team leadership experience.
• Demonstrate your understanding of the role and TeamUp Career's mission and values in your application materials.
• Prepare for the technical assessment by reviewing your knowledge of Google Ads, Bing Ads, and other relevant tools and platforms.

ATS Keywords: Paid Search Management, PPC, YouTube Advertising, Display Advertising, Team Leadership, Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Looker Studio, Campaign Optimization, Performance Analysis, Communication, Collaboration, Strategic Guidance, Training

ASSUMPTION: The application process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with TeamUp Career.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Tag Manager
• Looker Studio
• Other relevant advertising platforms (e.g., Facebook, LinkedIn, Twitter)

ASSUMPTION: Candidates should have a strong working knowledge of Google Ads, Bing Ads, and other relevant tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Continuous Learning
• Results-Driven
• Customer-Focused

Work Style:

• Remote work with a focus on results and productivity
• Flexible schedule with the opportunity for growth and development
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working in a fast-paced and dynamic team environment?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: TeamUp Career values candidates who are self-motivated, results-driven, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing a team remotely and ensuring their professional development
• Keeping up with the fast-paced nature of the digital marketing industry
• Balancing the demands of multiple clients and campaigns
• Adapting to a flexible work schedule and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Search Manager or Paid Search Team Lead in other agencies, but with a focus on team leadership and mentoring in addition to campaign management.
• In the Philippines, the salary range for this role is competitive with other mid-senior level paid search specialist positions in the digital marketing industry.
• Career paths for this role may include advancement to a Senior Paid Search Manager or similar role within the Paid Media department, or expansion of responsibilities to include other advertising channels or account management.

ASSUMPTION: This role offers a unique blend of campaign management and team leadership responsibilities, with opportunities for career growth and development within the Paid Media department and the company as a whole.

📝 Sample Projects

• Developing and implementing a paid search strategy for a new e-commerce client, including keyword research, ad copy creation, and landing page optimization.
• Conducting a comprehensive audit of an existing paid search campaign, identifying areas for improvement, and implementing changes to drive better performance.
• Training a new Paid Search Specialist on campaign management best practices, including keyword research, bidding strategies, and performance analysis.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and campaign optimization to team leadership and mentoring.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Paid Media department currently, and how can this role help address them?
• How does TeamUp Career support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?
• How does the company measure the success of its paid search campaigns, and how does this role contribute to those metrics?
• What opportunities are there for collaboration with other departments, such as SEO, Content Marketing, or Web Design and Development?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific expectations and opportunities for growth in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and video introduction to highlight your paid search management and team leadership experience.
• Prepare for the technical assessment by reviewing your knowledge of Google Ads, Bing Ads, and other relevant tools and platforms.
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.