Lead Paid Search Specialist

📌 Core Information

🔹 Job Title: Lead Paid Search Specialist

🔹 Company: TeamUp Career

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing high-performing Google and Bing Ads campaigns
• Leading and mentoring a team of Paid Search Specialists
• Shaping paid search strategies across various industries
• Collaborating with internal teams and clients
• Staying updated on Google/Bing Ads updates and industry trends

ASSUMPTION: This role requires a balance of technical expertise and leadership skills, with a focus on driving client success through data-driven strategies.

📋 Key Responsibilities

✅ Lead the planning, execution, and optimization of paid search campaigns for multiple clients across diverse industries

✅ Supervise and mentor a team of Paid Search Specialists, providing training, feedback, and strategic guidance

✅ Set best practices for campaign structure, budget pacing, reporting, and testing frameworks

✅ Act as the go-to paid search expert internally and externally, collaborating with other departments and directly with clients as needed

✅ Monitor campaign performance at a high level and ensure your team is meeting KPIs and ROI targets

✅ Stay ahead of Google/Bing Ads updates, tools, and industry trends, bringing innovation into our paid search offerings

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience managing paid search campaigns, including PPC, YouTube, and Display, along with 1-2 years of experience leading or mentoring a team in a digital marketing or agency environment

Required Skills:

• Strong working knowledge of Google Ads, Bing Ads, Google Analytics, Google Tag Manager, and Looker Studio
• Google Ads certifications: Search, Display, Shopping, Video, and Apps
• Exceptional organizational and analytical skills with a sharp eye for performance insights
• Confident communicator with a collaborative, team-first approach

Preferred Skills:

• Experience with bid management platforms (e.g., Acquisio, Kenshoo, Marin)
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in paid search management and team leadership, with a strong focus on data-driven decision making.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 64,000 per month (USD 1,500 - 1,600)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Initially, 9 AM to 5 PM AKST. After 60-90 days, the schedule may shift to 6 AM to 2 PM AKST.

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Full-service media agency

Company Size: Small to medium (50-250 employees)

Founded: 2015

Company Description:

• TeamUp Career is a growing, full-service media agency specializing in digital marketing and advertising
• They offer a range of services, including paid search, social media advertising, and SEO
• Their team consists of experienced professionals dedicated to driving client success through innovative and data-driven strategies

Company Specialties:

• Paid Search Marketing
• Social Media Advertising
• Search Engine Optimization
• Data-Driven Marketing

Company Website: teamupcareer.com

ASSUMPTION: TeamUp Career is a dynamic and growing agency, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Paid Media and oversees a team of Paid Search Specialists

Work Arrangement: Fully remote, with flexible working hours

Growth Opportunities:

• Potential to advance to a Director or Management role within the Paid Media team
• Chance to expand skills and expertise in other digital marketing channels
• Opportunities for professional development and training

ASSUMPTION: This role offers a unique blend of leadership and technical responsibilities, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Philippines (remote work)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year
• The country offers a lower cost of living compared to many other Asian countries
• The official language is Filipino (Tagalog), with English widely spoken

Work Schedule: Initially, 9 AM to 5 PM AKST. After 60-90 days, the schedule may shift to 6 AM to 2 PM AKST.

ASSUMPTION: Remote work in the Philippines offers a comfortable work-life balance, with a lower cost of living and a tropical climate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment and case study presentation
• Final interview with the Head of Paid Media and team members

Key Assessment Areas:

• Paid search campaign management skills
• Leadership and mentoring abilities
• Data analysis and interpretation skills
• Communication and collaboration skills

Application Tips:

• Highlight your experience with Google Ads and Bing Ads, including specific campaign examples and results
• Demonstrate your leadership skills through past team management or mentoring experiences
• Showcase your analytical skills by including data-driven insights from previous campaigns

ATS Keywords: Paid Search, Google Ads, Bing Ads, Campaign Management, Team Leadership, PPC, YouTube, Display, Google Analytics, Google Tag Manager, Looker Studio

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and leadership potential.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Tag Manager
• Looker Studio
• Bid management platforms (e.g., Acquisio, Kenshoo, Marin)

ASSUMPTION: Familiarity with these tools is essential for success in this role, with a strong emphasis on Google Ads and Bing Ads.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and proactive
• Strong attention to detail
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving results through paid search campaigns?
• Are you comfortable leading and mentoring a team, providing constructive feedback and guidance?
• Do you thrive in a dynamic, data-driven environment, continuously seeking to improve and learn?

ASSUMPTION: TeamUp Career values candidates who are passionate about data-driven marketing, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Keeping up with the fast-paced nature of the digital marketing industry
• Balancing campaign management responsibilities with team leadership tasks
• Adapting to a fully remote work environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Paid Search Specialist roles, this position offers more leadership responsibilities and a higher salary range
• In the Philippines, this role is competitive with other mid-senior level marketing positions, offering a mix of technical and leadership responsibilities
• Career progression in this role could lead to management or director-level positions within the Paid Media team

ASSUMPTION: This role offers a unique blend of leadership and technical responsibilities, with competitive compensation and growth opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive paid search strategy for a new e-commerce client
• Optimizing an existing Google Ads campaign to improve ROI by 20% within three months
• Training and mentoring a new Paid Search Specialist on campaign management best practices

ASSUMPTION: These sample projects demonstrate the mix of strategic, tactical, and leadership responsibilities required for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Paid Media team currently, and how can this role address them?
• How does TeamUp Career support the professional development and growth of its employees?
• What is the team's approach to collaboration and communication, particularly in a remote work environment?
• How does the company measure the success of its paid search campaigns, and what KPIs are most important?
• What opportunities are there for career progression within the Paid Media team or the wider organization?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your paid search campaign management experience and leadership skills
• Prepare a cover letter demonstrating your enthusiasm for data-driven marketing and team leadership
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.