Lead, Performance Marketing

📌 Core Information

🔹 Job Title: Lead, Performance Marketing

🔹 Company: Headout

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and growth through performance marketing campaigns
• Analyzing performance metrics to optimize marketing strategies and improve profitability
• Leading a team and fostering collaboration to achieve common goals
• Staying updated with market trends and competitor activities to identify new opportunities

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in performance marketing, with a proven track record of driving results through data-driven decision making.

📋 Key Responsibilities

✅ Lead and manage performance marketing campaigns end-to-end, from planning to execution and optimization

✅ Analyze performance metrics, including sales, revenue, conversions, CAC, and profitability, to identify trends and opportunities

✅ Collaborate with cross-functional teams to enhance marketing strategies and improve overall performance

✅ Stay updated with market trends and competitor activities, and regularly report on performance and insights

✅ Mentor and develop junior team members, fostering a culture of continuous learning and improvement

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills. The ideal candidate will be comfortable working with data-rich spreadsheets and have a proven ability to extract valuable insights from performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in performance marketing, with a focus on Google Adwords

Required Skills:

• Proven expertise in managing Google Adwords campaigns
• Strong analytical skills and attention to detail
• Excellent communication and collaboration skills
• Ability to multitask and manage multiple projects simultaneously
• Proficient in data analysis tools and spreadsheets

Preferred Skills:

• Experience with Facebook Ads and other marketing channels
• Fluency in additional languages
• Background in e-commerce or travel industry

ASSUMPTION: The ideal candidate will have a strong foundation in performance marketing, with a proven track record of driving results. They will also be a self-starter, with a proactive approach to problem-solving and a commitment to continuous learning.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and skills)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee discounts on Headout experiences

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Bangalore. Final compensation will be determined based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet industry, with a focus on real-life experiences and e-commerce

Company Size: Headout has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Headout was founded in 2015 and has since grown to serve millions of customers across the globe

Company Description:

• Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between
• The company's mission is to inspire people to get up and close with the world we live in by building the most seamless and affordable booking platform
• Headout has served more than 35 million guests from 196 countries across 81 destinations and is available in 7 languages

Company Specialties:

• Real-life experiences and activities
• E-commerce and online booking platform
• Global expansion and market penetration

Company Website: https://www.headout.com

ASSUMPTION: Headout's focus on real-life experiences and global expansion provides unique opportunities for marketing professionals to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for junior team members

Work Arrangement: On-site, full-time, with flexible work arrangements available

Growth Opportunities:

• Potential for career progression within the marketing department or other areas of the business
• Opportunities to work on high-impact projects and initiatives
• Chance to develop leadership and mentoring skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Headout's Bangalore office is a vibrant and collaborative workspace, fostering innovation and creativity

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and startup ecosystem
• The city offers a high quality of life, with a mix of traditional Indian culture and modern amenities
• Bangalore is well-connected by air, rail, and road, making it easy to travel within India and internationally

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Bangalore's thriving tech industry and startup ecosystem provide a dynamic and innovative work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team to discuss experience and fit
• Case study or project presentation to demonstrate problem-solving skills
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with Headout's values

Application Tips:

• Highlight specific examples of your performance marketing experience and achievements
• Demonstrate your analytical skills by including data and metrics in your resume and cover letter
• Tailor your application to emphasize your fit with Headout's company culture and values

ATS Keywords: Google Adwords, performance marketing, customer acquisition, data analysis, marketing strategy, campaign management, team leadership

ASSUMPTION: Headout's interview process is designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities. Applicants should be prepared to discuss their experience and achievements in detail and provide specific examples of their work.

🛠️ Tools & Technologies

• Google Adwords
• Facebook Ads
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and creative
• Collaborative and inclusive
• Data-driven and analytical
• Passionate about travel and experiences

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of driving results through performance marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a strong analytical mindset and a commitment to data-driven decision making?

ASSUMPTION: Headout's company culture values innovation, collaboration, and a customer-centric approach. Applicants should be prepared to demonstrate their fit with these values and be ready to contribute to a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced and dynamic nature of the performance marketing landscape
• Working with large datasets and extracting valuable insights
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong project management and collaboration skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance metrics and data-driven decision making
• Headout's global presence and focus on real-life experiences provide unique opportunities for marketing professionals to make a significant impact
• This role offers significant growth potential, with opportunities to work on high-impact projects and initiatives

ASSUMPTION: Applicants should be prepared to discuss their experience and achievements in performance marketing and demonstrate their fit with Headout's company culture and values.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with cross-functional teams to optimize landing pages and improve conversion rates

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does Headout support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Headout approach collaboration and communication with cross-functional teams and stakeholders?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.headout.com/careers/
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare for the interview by researching Headout's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.