Lead - Performance Marketing

📌 Core Information

🔹 Job Title: Lead - Performance Marketing

🔹 Company: BrowserStack

🔹 Location: Mumbai, Maharashtra, India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-First (India)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and managing comprehensive advertisement strategies across major paid marketing channels
• Maximizing ROI through strategic ad placement, conversion optimization, and meticulous data analysis
• Collaborating with multiple teams to ensure effective campaign execution and alignment with brand strategy
• Leveraging B2B SaaS and developer marketing expertise to tailor strategies that resonate with the target audience

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, making it ideal for a seasoned marketing professional with a strong background in performance marketing and B2B SaaS.

📋 Key Responsibilities

✅ Campaign Management: Develop, execute, and manage comprehensive advertisement strategies across all major paid marketing channels including Google Search, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads to drive growth of leads, sign ups, and other valuable conversions.

✅ Conversion Tracking & Optimization: Implement and manage conversion tracking systems to monitor key metrics. Apply conversion rate optimization techniques to enhance campaign effectiveness to ensure positive ROI on our campaigns.

✅ Funnel Management: Develop and refine B2B funnels via rapid experimentation to ensure smooth user journeys and maximize lead generation and conversion rates.

✅ Optimization & Analytics: Continuously optimize campaigns to improve performance and achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools to track and analyze campaign performance, conversion rates, and user behavior.

✅ B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing to tailor strategies that resonate with our target audience and drive qualified leads. You should have knowledge and experience in running inorganic campaigns on developer-focused platforms such as Stack Overflow, Reddit, and SaaS websites like G2, TrustRadius, etc.

✅ Data-Driven Decision Making: Analyze campaign data to identify trends, insights, and opportunities for improvement. Provide actionable recommendations to enhance performance.

✅ Creative & Copywriting: Collaborate with creative teams to craft compelling ad copy and visuals. Ensure that messaging aligns with brand strategy and engages the target persona effectively.

✅ Market Research: Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve. Identify new avenues and channels for BrowserStack to leverage to reach our target audience.

ASSUMPTION: This role requires a strong focus on data analysis, continuous optimization, and collaboration with various teams to ensure effective campaign execution and maximum ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Minimum of 5+ years of experience managing ad campaigns across major platforms such as Google Search, SA 360, DV360, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads.

Required Skills:

• Strong subject matter expertise in running Google Search Ads along with detailed understanding of all search metrics and reporting
• Strong proficiency in Google Analytics, Google Tag Manager, Looker, and conversion tracking tools
• Proven ability to analyze data and derive actionable insights
• Exceptional analytical and problem-solving skills
• Strong copywriting skills with the ability to create persuasive and engaging ad content
• Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively
• Strong collaboration skills to work with different functions and teams

Preferred Skills:

• Experience in B2B SaaS and developer marketing
• Familiarity with Looker or similar data visualization tools
• Knowledge of SQL or other programming languages

ASSUMPTION: Candidates with a proven track record in performance marketing, a deep understanding of B2B SaaS and developer marketing, and strong analytical skills will be best suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 LPA (Estimated, based on industry standards for a Lead - Performance Marketing role with 5-10 years of experience in India)

Benefits:

• Medical insurance for self, spouse, up to 2 dependent children, and parents/parents-in-law up to INR 5,00,000
• Gratuity as per the Payment of Gratuity Act, 1972
• Unlimited time off to ensure our people invest in their wellbeing, rest, and rejuvenate, spend quality time with family and friends
• Remote-First work environment that allows our people to work from anywhere in India
• Remote-First benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely from anywhere in India

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in India. The actual salary may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees (Mid-sized company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 2011 (BrowserStack was founded in 2011 and has since grown to become a leading software testing platform)

Company Description:

• BrowserStack is a software testing platform powering over two million tests every day across 19 global data centers
• Provides developers and QAs access to a cloud platform that allows them to test their websites and mobile applications across 3,500+ real mobile devices and browsers
• Helps over 50,000 customers, including Tesco, Shell, NVIDIA, Discovery, and Wells Fargo, deliver quality software at speed

Company Specialties:

• Mobile testing
• Web testing
• Cross-browser testing
• Cloud infrastructure
• Real Devices
• Functional testing
• Responsive testing
• Manual tests
• Automation
• Selenium
• Javascript unit testing
• Appium
• Espresso
• XCUITest
• Quality Assurance
• Debugging
• Continuous Integration
• Continuous Delivery
• and DevOps

Company Website: http://www.browserstack.com

ASSUMPTION: BrowserStack's mid-sized structure allows for a balance between agility and resources, enabling employees to have a significant impact on the company's growth while benefiting from established processes and systems.

📊 Role Analysis

Career Level: Mid-Senior level (This role requires a high level of experience and expertise in performance marketing, with the potential for career growth within the company)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with the possibility of managing a team of junior marketing professionals in the future

Work Arrangement: Remote-First (India) with the option to work from anywhere in the country

Growth Opportunities:

• Potential to grow into a management role, overseeing a team of junior marketing professionals
• Opportunity to expand responsibilities and contribute to the company's overall marketing strategy
• Chance to work on high-impact campaigns and make a significant contribution to BrowserStack's growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote-First (India)

Office Location(s): Mumbai, Maharashtra, India (Remote)

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• Mumbai is known for its diverse culture, vibrant nightlife, and numerous historical and cultural attractions
• Mumbai has a tropical wet and dry climate, with hot and humid summers, mild winters, and monsoon rains from June to September

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely from anywhere in India

ASSUMPTION: BrowserStack's remote-first work environment offers employees the flexibility to work from anywhere in India, allowing for a better work-life balance and the ability to live in various parts of the country.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (data analysis and campaign strategy)
• Final round interview with the hiring manager and/or other team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and planning
• Communication and collaboration skills
• Cultural fit and alignment with BrowserStack's values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on B2B SaaS and developer marketing
• Demonstrate strong analytical skills and provide examples of data-driven decision-making
• Showcase creativity and copywriting skills through compelling ad examples
• Tailor your resume and cover letter to emphasize your fit for this role and BrowserStack's company culture

ATS Keywords: Performance Marketing, Campaign Management, Conversion Optimization, Data Analysis, B2B SaaS, Developer Marketing, Google Analytics, Google Tag Manager, Looker, Copywriting, Market Research, Analytical Skills, Creative Skills, Communication, Collaboration

ASSUMPTION: BrowserStack's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on data-driven decision-making and creativity.

🛠️ Tools & Technologies

• Google Ads (Search, Display, and Video)
• Meta Ads (Facebook and Instagram)
• LinkedIn Ads
• Twitter Ads
• Google Analytics
• Google Tag Manager
• Looker
• SQL (or other programming languages)

ASSUMPTION: This role requires proficiency in various advertising platforms, analytics tools, and potentially programming languages to effectively manage and optimize performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Innovative: We continuously seek new ways to improve and grow
• Collaborative: We work together to achieve our goals
• Transparent: We communicate openly and honestly with each other
• Accountable: We take ownership of our responsibilities and deliver on our commitments

Work Style:

• Data-driven: We make decisions based on data and analytics
• Agile: We adapt quickly to change and embrace new challenges
• Remote-first: We support and empower our employees to work from anywhere in India
• Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected

Self-Assessment Questions:

• Do you have a proven track record of driving growth and maximizing ROI through performance marketing campaigns?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you a strong communicator with excellent written and verbal skills?
• Do you align with BrowserStack's company values and work style?

ASSUMPTION: BrowserStack values candidates who are data-driven, agile, and collaborative, with a strong focus on customer-centricity and innovation. Candidates who align with these values and work style will be best suited for this role.

⚠️ Potential Challenges

• Managing multiple advertising platforms and campaigns simultaneously may require strong organizational skills and attention to detail
• Working remotely may present challenges in maintaining work-life balance and staying connected with the team
• Keeping up with the latest industry trends and emerging technologies may require continuous learning and adaptation
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills

ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective time management, continuous learning, and strong communication skills.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position requires a higher level of experience and expertise in B2B SaaS and developer marketing
• BrowserStack's mid-sized structure offers a balance between agility and resources, allowing for more autonomy and impact on the company's growth
• Career progression in this role may involve expanding responsibilities and managing a team of junior marketing professionals

ASSUMPTION: This role offers a unique blend of autonomy, impact, and growth potential, making it an attractive opportunity for experienced performance marketing professionals looking to advance their careers in the B2B SaaS and developer marketing space.

📝 Sample Projects

• Developing and executing a comprehensive advertising strategy to drive lead generation and sign-ups for BrowserStack's free trial offer
• Optimizing campaigns to improve conversion rates and maximize ROI for BrowserStack's enterprise-level products
• Collaborating with the content team to create compelling ad copy and visuals that align with BrowserStack's brand strategy and resonate with the target audience

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to optimization and collaboration with other teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for BrowserStack?
• What opportunities are there for growth and advancement within the company?
• How does BrowserStack support and empower employees working remotely?
• What are the key challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, growth potential, and the company's approach to remote work and team collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing, with a focus on B2B SaaS and developer marketing
• Prepare for the technical assessment by brushing up on your data analysis and campaign strategy skills
• Research BrowserStack's company culture and values to ensure a strong fit and alignment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.