📌 Core Information
🔹 Job Title: Lead, Portfolio Marketing
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing programs for major campaigns
- Collaborating with cross-functional teams to enhance brand equity and drive sales growth
- Managing one direct report and working with multiple stakeholders
- Leveraging data and strategic clarity to inform creative strategy and tactical execution
ASSUMPTION: This role requires a strong background in portfolio marketing and team leadership, with a proven track record in driving sales growth and ROI.
📋 Key Responsibilities
✅ Develop and execute breakthrough marketing campaigns for Summer Grilling and Holiday campaigns, increasing brand situational salience, growing basket size, and delivering strong ROI
✅ Build strong creative platforms that allow for customized marketing campaigns with priority customers, aligning both customer and brand strategies to improve customer relationships and deliver brand and category growth
✅ Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth during key power windows
✅ Collaborate with key stakeholders both horizontally and vertically with leadership across Brand teams, Omni Shopper Marketing and Portfolio Marketing on campaign strategy and development
✅ Provide strategic guidance, creative direction and feedback to both internal and external agency partners on a regular basis
ASSUMPTION: This role requires strong strategic thinking, communication, and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of marketing experience, with a focus on portfolio marketing and team leadership
Required Skills:
- Proven track record of positively impacting topline sales growth and ROI
- Strong collaboration and influencing skills, with experience working with cross-functional teams, external agencies, and varied stakeholders within a complex organizational matrix
- Recognized as strong people leader who values team and individual development
Preferred Skills:
- Experience in either single or multi-brand strategy & communications
ASSUMPTION: Candidates with experience in the food and beverage industry or consumer packaged goods may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $137,400.00 - $171,700.00 per year
Benefits:
- Healthcare
- Paid Time Off
- Company Holidays
- Flexible Work Arrangements
- 401k
- Life Insurance
- Disability Insurance
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is based on industry standards for a marketing leadership role in the Chicago area. Final compensation will be determined based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the Food and Beverage Services industry, with a focus on consumer packaged goods (CPG). The company is one of the largest food and beverage companies in the world, with a portfolio of iconic brands and global sales of approximately $25 billion.
Company Size: The Kraft Heinz Company has 10,001+ employees worldwide, with its headquarters in Chicago, IL.
Founded: The company was founded in 2015, following the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is a globally trusted producer of high-quality, great-tasting, and nutritious foods, with a history dating back over 150 years.
- The company's portfolio includes eight $1 billion+ brands and numerous other grocery products, sold in over 40 countries worldwide.
- The Kraft Heinz Company is committed to sustainable growth, responsible business practices, and making a positive impact on consumers and communities.
Company Specialties:
- Food
- Fast Moving Consumer Packaged Goods (CPG)
- Consumer Packaged Goods
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company is a well-established and respected organization in the food and beverage industry, with a strong commitment to sustainability and corporate social responsibility.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in marketing and team leadership.
Reporting Structure: The Lead, Portfolio Marketing will report directly to the Director of Portfolio Marketing and collaborate with multiple cross-functional teams, including Brand teams, Omni Shopper Marketing, and external agencies.
Work Arrangement: This role is on-site, with the primary work location in Chicago, IL. The work arrangement is full-time, with a typical workweek of Monday-Friday, 9:00 AM - 5:00 PM.
Growth Opportunities:
- Potential career advancement within the Marketing department or related functions
- Opportunities to work on high-impact campaigns and drive significant business results
- Exposure to a diverse range of brands and products within the Kraft Heinz portfolio
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
Geographic Context:
- Chicago, IL is a major metropolitan area with a diverse population and a vibrant cultural scene
- The city offers a range of housing options, from urban apartments to suburban homes, with varying commute times to the office
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work during peak campaign periods
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The office is located in downtown Chicago, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and situational interviews with the hiring manager and other stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and teamwork abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Be prepared to discuss your experience with portfolio marketing, team leadership, and driving sales growth
- Demonstrate your understanding of the food and beverage industry and the Kraft Heinz Company's portfolio of brands
ATS Keywords: Portfolio Marketing, Team Leadership, Sales Growth, Collaboration, Strategic Thinking, Marketing Campaigns, Brand Equity, Cross-Functional Teams, External Agencies
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. Applicants should be prepared to provide specific examples of their marketing experience and achievements during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the team. Applicants should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Our People: We value our employees and foster a culture of diversity, inclusion, and collaboration
- Our Brands: We are passionate about our iconic brands and committed to their success
- Our Performance: We strive for excellence in all that we do and hold ourselves accountable for delivering results
Work Style:
- Fast-paced and dynamic, with a strong focus on collaboration and teamwork
- Data-driven and strategic, with a bias towards action and results
- Adaptable and flexible, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable using data and analytics to inform your marketing strategies and tactics?
- Do you have a proven track record of driving sales growth and improving brand equity?
ASSUMPTION: The Kraft Heinz Company values a diverse and inclusive work environment, with a strong focus on collaboration and teamwork. Applicants should be comfortable working in a fast-paced, dynamic setting and be able to adapt to change and learn from failures.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work during peak campaign periods
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- The role may require travel for meetings with external agencies, partners, or other stakeholders
- The Chicago office is located in downtown Chicago, which may have higher cost of living and commuting expenses compared to other areas
ASSUMPTION: Applicants should be prepared to manage their time effectively and balance the demands of the role with their personal and professional responsibilities.
📈 Similar Roles Comparison
- Compared to other portfolio marketing roles, this position offers a unique opportunity to work on high-impact campaigns for iconic brands within a large, global organization
- Unlike other roles in the food and beverage industry, this position requires a strong background in team leadership and driving sales growth
- Career paths for this role may include advancement within the Marketing department or related functions, with opportunities to work on increasingly complex and impactful campaigns
ASSUMPTION: This role offers a unique combination of brand exposure, professional growth, and the opportunity to make a significant impact on a global organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for the Summer Grilling season, featuring iconic brands such as HEINZ, OSCAR MAYER, and CLAUSSEN
- Creating a dual complexity Holiday portfolio program that celebrates Thanksgiving and December holidays, leveraging both sweet and savory brands within the Kraft Heinz portfolio
- Collaborating with external agencies and cross-functional teams to create compelling marketing communications and promotions that drive sales growth during key power windows
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Lead, Portfolio Marketing may be responsible for, but the specific projects and campaigns may vary depending on the needs of the business and the priorities of the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Portfolio Marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and portfolio programs?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, values, and priorities, as well as the specific needs and expectations of the role.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Prepare for behavioral and situational interview questions that focus on your experience with portfolio marketing, team leadership, and driving sales growth
- Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
