📌 Core Information
🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: Atlanta, Georgia (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (5 days per week on-site)
🚀 Job Overview
Key aspects of this role include:
- Overseeing product lifecycle from concept to retirement
- Driving strategic direction and business outcomes
- Collaborating cross-functionally with marketing, engineering, sales, and support teams
- Mentoring and developing less experienced professionals
- Analyzing market trends, competitor strategies, and customer behavior
ASSUMPTION: This role requires a strong focus on product lifecycle management and cross-functional collaboration to drive product success and business outcomes.
📋 Key Responsibilities
✅ Oversee the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement
✅ Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies
✅ Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction
✅ Conduct multi-year product planning to align with corporate goals and evolving market conditions
✅ Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives
✅ Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines
✅ Continuously analyze market trends, competitor strategies, and customer behavior to identify opportunities for innovation and differentiation
✅ Use customer segmentation and journey mapping to refine product positioning and enhance the customer experience
✅ Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve
✅ Perform regular health checks on product performance, identifying areas for optimization and growth
✅ Use data analytics and financial modeling to inform product decisions and maximize profitability
✅ Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution
✅ Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts
✅ Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption
✅ Foster a culture of innovation by identifying and implementing emerging technologies and market trends
✅ Recommend process improvements and modern tools for more effective product management and lifecycle execution
✅ Provide regular product updates and strategic recommendations to executive leadership
✅ Act as a mentor and subject-matter expert within the team, guiding less experienced professionals
ASSUMPTION: This role requires a strong focus on data-driven decision-making, strategic planning, and cross-functional collaboration to maximize product success and business outcomes.
🎯 Required Qualifications
Education: Bachelor’s degree (BS/BA) desired
Experience: A minimum of 6+ years of experience in product management, product marketing, or a related field is required
Required Skills:
- Expertise in managing products through their entire lifecycle, including launches, optimizations, and end-of-life planning
- Experience working in cross-functional teams with a proven ability to influence stakeholders at all levels
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Proficient in data analytics tools and financial modeling
Preferred Skills:
- Familiarity with Agile methodologies and product management tools (e.g., JIRA, Confluence, Aha!)
- Experience in telecommunications, technology, or related industries
- Knowledge of emerging technologies such as AI, IoT, or cloud computing and their application in product innovation
ASSUMPTION: This role requires a strong focus on product lifecycle management, market research, and data-driven decision-making to drive product success and business outcomes.
💰 Compensation & Benefits
Salary Range: $128,400 - $215,800 per year
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k) Plan
- Tuition Reimbursement Program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional Sick Leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental Benefit Programs
- Employee Assistance Programs
- Extensive Employee Wellness Programs
- Employee Discounts
Working Hours: 40 hours per week, with a flexible remote work arrangement of 5 days per week on-site
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the telecommunications industry and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: AT&T is a large corporation with over 10,000 employees, providing extensive resources and opportunities for professional growth
Founded: AT&T was founded in 1875 and has a rich history of innovation and growth in the telecommunications industry
Company Description:
- AT&T is a global leader in communications and technology, providing a wide range of services, including wireless, U-verse, and enterprise applications and managed hosting solutions
- The company is committed to driving innovation and excellence in all aspects of its business, with a focus on providing an exceptional customer experience
- AT&T offers a diverse and inclusive work environment, with a strong emphasis on employee development and growth
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established and respected company in the telecommunications industry, with a strong focus on innovation, customer satisfaction, and employee development.
📊 Role Analysis
Career Level: This role is at the senior management level, with significant responsibility for driving product success and business outcomes
Reporting Structure: The Lead Product Marketing Manager reports directly to the Vice President of Product Marketing
Work Arrangement: This role has a flexible remote work arrangement, with 5 days per week required on-site
Growth Opportunities:
- Potential career progression into a Vice President or Director role within Product Marketing or a related field
- Opportunities to lead cross-functional teams and drive strategic initiatives
- Access to extensive training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers significant opportunities for career growth and development within AT&T's extensive product marketing organization.
🌍 Location & Work Environment
Office Type: AT&T's Atlanta office is a modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 1025 Lenox Park Blvd NE, Atlanta, GA 30319
Geographic Context:
- Atlanta is a major metropolitan area with a diverse and vibrant culture, offering a wide range of entertainment, dining, and recreational opportunities
- The cost of living in Atlanta is generally lower than in other major metropolitan areas, with affordable housing options available
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: This role has a flexible remote work arrangement, with 5 days per week required on-site
ASSUMPTION: Atlanta offers a dynamic and engaging work environment, with a diverse culture and affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product management and lifecycle expertise
- Strategic planning and execution skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management and lifecycle experience, as well as your strategic planning and execution skills
- Prepare for behavioral and situational interview questions that focus on your product management and lifecycle expertise, as well as your cross-functional collaboration and stakeholder management skills
- Research AT&T's products, services, and market position to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Product Lifecycle Management, Product Marketing, Strategic Planning, Cross-Functional Collaboration, Data-Driven Decision-Making, Telecommunications, Wireless Services, U-Verse, Enterprise Applications, Managed Hosting Solutions
ASSUMPTION: AT&T's application process is designed to assess candidates' product management and lifecycle expertise, as well as their strategic planning and execution skills, with a focus on cross-functional collaboration and stakeholder management.
🛠️ Tools & Technologies
- JIRA
- Confluence
- Aha!
- Data analytics tools (e.g., Tableau, Power BI)
- Financial modeling software (e.g., Excel, Google Sheets)
ASSUMPTION: This role requires proficiency in product management tools, data analytics tools, and financial modeling software to drive product success and business outcomes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Diversity and inclusion
- Collaboration
Work Style:
- AT&T fosters a dynamic and collaborative work environment, with a strong emphasis on cross-functional teamwork and innovation
- The company values diversity, inclusion, and work-life balance, with flexible remote work arrangements available
- AT&T offers extensive training and development opportunities to support employee growth and career advancement
Self-Assessment Questions:
- Do you have a proven track record of driving product success and business outcomes through strategic planning and execution?
- Are you comfortable working in a dynamic and collaborative environment, with a strong emphasis on cross-functional teamwork and innovation?
- Do you thrive in a fast-paced and rapidly evolving industry, with a focus on driving continuous improvement and growth?
ASSUMPTION: AT&T values candidates who are strategic thinkers, collaborative team players, and innovative problem-solvers, with a strong focus on driving product success and business outcomes.
⚠️ Potential Challenges
- The telecommunications industry is highly competitive and rapidly evolving, requiring continuous adaptation and innovation
- AT&T is a large corporation with a complex organizational structure, which may present challenges in navigating internal processes and stakeholders
- The role requires a strong focus on cross-functional collaboration and stakeholder management, which can be demanding and time-consuming
- The flexible remote work arrangement may present challenges in maintaining work-life balance and staying connected to the team and company culture
ASSUMPTION: This role presents significant opportunities for career growth and development, but also requires a strong focus on adaptability, collaboration, and stakeholder management to succeed in the dynamic and competitive telecommunications industry.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on product lifecycle management and strategic planning, with a broader scope of responsibilities and a higher level of seniority
- The telecommunications industry is highly competitive and rapidly evolving, requiring a strong focus on innovation, data-driven decision-making, and continuous improvement
- Career progression in this role may lead to opportunities in senior management or executive leadership within AT&T's product marketing organization or a related field
ASSUMPTION: This role offers significant opportunities for career growth and development, with a focus on driving product success and business outcomes in the dynamic and competitive telecommunications industry.
📝 Sample Projects
- Developing and executing a comprehensive product roadmap for a new wireless service offering, including market research, customer segmentation, and feature prioritization
- Conducting a competitive analysis of AT&T's U-Verse service, identifying gaps and opportunities for differentiation and innovation
- Optimizing the lifecycle management process for an enterprise application, including performance monitoring, optimization, and end-of-life planning
ASSUMPTION: These sample projects illustrate the strategic planning, data-driven decision-making, and cross-functional collaboration required to drive product success and business outcomes in the telecommunications industry.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the products I would be managing?
- How does AT&T support the professional development and career growth of its product marketing team members?
- What are the key challenges and opportunities facing the product marketing team in the next 12-24 months?
- How does AT&T foster a culture of innovation and continuous improvement within its product marketing organization?
- What is the typical career progression for a successful Lead Product Marketing Manager at AT&T?
ASSUMPTION: These key questions are designed to assess the strategic direction, cultural fit, and career growth opportunities for this role within AT&T's product marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management and lifecycle experience, as well as your strategic planning and execution skills
- Prepare for behavioral and situational interview questions that focus on your product management and lifecycle expertise, as well as your cross-functional collaboration and stakeholder management skills
- Research AT&T's products, services, and market position to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
