Lead Product Marketing

📌 Core Information

🔹 Job Title: Lead Product Marketing

🔹 Company: AT&T

🔹 Location: Atlanta, Georgia (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (5 days per week on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and refining pricing models and offer strategies to adapt to market changes and drive customer engagement.
• Managing national, local, channel, and strategic offers, including wireless device offers and other targeted promotions.
• Optimizing pricing strategies based on data analysis and post-launch evaluations.
• Collaborating with channel and segment leaders on growth initiatives to ensure pricing strategies align with overall business objectives.
• Working in a dynamic, fast-paced environment that demands adaptability and the ability to perform under pressure.

ASSUMPTION: This role requires a high level of adaptability and comfort with shifting priorities and occasional extended hours to meet urgent deadlines. Candidates should be comfortable working in a competitive, fast-moving industry where speed to market is crucial.

📋 Key Responsibilities

✅ Perform targeted offer analysis to understand customer behaviors, develop proactive pricing scenarios, and tailor strategies to maximize engagement and satisfaction.

✅ Conduct detailed post-launch evaluations, examining metrics such as churn rates, close rates, and customer satisfaction to provide actionable insights for refining future strategies.

✅ Develop financial forecasts as inputs to finance official forecast submissions for the offer spend, ensuring up-to-date assumptions are maintained.

✅ Collaborate with channel and segment leaders on growth initiatives, ensuring that pricing strategies align with overall business objectives.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to draw insights from complex datasets. Candidates should be comfortable working with financial models and making data-driven decisions with significant business impact.

🎯 Required Qualifications

Education: Bachelor’s degree (BS/BA) desired.

Experience: 5+ years of related experience.

Required Skills:

• Data Analysis and Interpretation: Ability to analyze complex datasets (e.g., customer behavior, churn rates, and close rates) to draw actionable insights.
• Quantitative Modeling: Experience in creating financial models, pricing models, and forecasts.
• Critical Thinking: Identifying trends, understanding root causes, and solving problems effectively.
• Post-Launch Evaluations: Expertise in assessing the success of pricing or promotional strategies and adjusting based on metrics like customer satisfaction or ROI.
• Innovative Thinking: Developing creative solutions to adapt to market changes.
• Adaptability: Flexibility to respond to changing market dynamics or priorities.
• Decision-Making: Confidence in making data-driven decisions with significant business impact.

Preferred Skills:

• Experience in the telecommunications industry.
• Fluency in Spanish.

ASSUMPTION: While not explicitly stated, candidates with experience in the telecommunications industry and/or fluency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $128,400 - $215,800 USD Annual (based on experience and location)

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working Hours: 40 hours per week, with occasional extended hours to meet urgent deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Product Marketing role with 5-10 years of experience. Actual compensation may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of services, including wireless, broadband, and entertainment.

Company Size: 10,001+ employees. As a large corporation, AT&T offers numerous opportunities for career growth and development.

Founded: 1982 (as a result of the breakup of AT&T Corporation). AT&T has a long history in the telecommunications industry and has evolved significantly over the years.

Company Description:

• AT&T is committed to connecting people with their world, delivering the human benefits of technology in ways that defy the imaginable.
• The company offers a wide range of services, including wireless, broadband, and entertainment, as well as a variety of products and solutions for businesses.
• AT&T is focused on innovation and driving excellence in its products and services to provide an easier, less complicated life for its customers.

Company Specialties:

• Wireless Services
• U-Verse
• and Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T is a large, established company with a strong presence in the telecommunications industry. As such, it offers numerous opportunities for career growth and development, as well as a comprehensive benefits package.

📊 Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to take on a leadership role in product marketing.

Reporting Structure: This role may report directly to the Vice President of Product Marketing or a similar leadership position.

Work Arrangement: Hybrid. This role requires office presence of a minimum of 5 days per week, with the remaining days being flexible for remote work.

Growth Opportunities:

• Progression to a senior or executive-level position within the product marketing team.
• Expansion into other areas of the business, such as sales or business development.
• Opportunities to lead cross-functional teams or projects, driving strategic initiatives across the organization.

ASSUMPTION: As a large corporation, AT&T offers numerous opportunities for career growth and development. This role provides an excellent platform for experienced marketing professionals to take on a leadership role and drive strategic initiatives within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at AT&T's corporate headquarters in Dallas, Texas, with the option to work remotely for up to 2 days per week.

Office Location(s): Atlanta, Georgia (primary), with the option to work remotely from other locations within the United States.

Geographic Context:

• Atlanta, Georgia: A major metropolitan area with a diverse population and a thriving business community.
• Remote work: AT&T offers remote work flexibility, allowing employees to balance their work and personal lives more effectively.
• Telecommuting: Employees may work from home or other remote locations, depending on their role and the needs of the business.

Work Schedule: Standard business hours, with occasional extended hours to meet urgent deadlines.

ASSUMPTION: AT&T's corporate headquarters in Dallas, Texas, provides a modern, collaborative work environment with numerous amenities and resources to support employee productivity and engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening with a member of the HR team.
• Behavioral and technical interviews with hiring managers and team members.
• Final interview with the Vice President of Product Marketing or a similar leadership position.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Quantitative modeling and financial forecasting abilities.
• Critical thinking and problem-solving skills.
• Adaptability and resilience in a fast-paced, dynamic environment.
• Leadership and team management skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your ability to analyze complex datasets and draw actionable insights in your application materials.
• Prepare for behavioral and technical interview questions that assess your problem-solving skills, adaptability, and leadership potential.
• Research AT&T's products, services, and market position to show your understanding of the business and industry.

ATS Keywords: Data analysis, quantitative modeling, critical thinking, post-launch evaluations, innovative thinking, adaptability, decision-making, pricing strategy, offer management, customer engagement, market changes, team collaboration, growth initiatives

ASSUMPTION: AT&T's application process is designed to assess candidates' skills, experience, and cultural fit for the role. By tailoring your application materials and preparing for interviews, you can increase your chances of success in the hiring process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Financial modeling and forecasting software (e.g., Excel, Anaplan)
• Project management tools (e.g., Asana, JIRA)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: As a large corporation, AT&T uses a wide range of tools and technologies to support its business operations. Candidates should be comfortable working with industry-standard software and platforms, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Inspire our customers.
• Win together.
• Innovate boldly.
• Act responsibly.
• Deliver on our promises.

Work Style:

• Collaborative and team-oriented.
• Fast-paced and dynamic, with a focus on speed to market.
• Data-driven and analytical, with a focus on making informed decisions.
• Adaptable and resilient, with a willingness to take on new challenges and learn from failures.

Self-Assessment Questions:

• How do you inspire customers through your work, and how have you done so in previous roles?
• Can you provide an example of a time when you won together with a team to achieve a common goal?
• How do you innovate boldly in your approach to pricing strategy and offer management?
• Can you describe a situation where you acted responsibly in a challenging or high-pressure environment?
• How do you deliver on your promises, and how have you done so in previous roles?

ASSUMPTION: AT&T values employees who are collaborative, adaptable, and data-driven, with a strong commitment to customer satisfaction and innovation. Candidates should be able to demonstrate their alignment with these values and work style preferences in their application materials and interviews.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that demands adaptability and resilience.
• Managing shifting priorities and occasional extended hours to meet urgent deadlines.
• Navigating a large, complex organization with numerous stakeholders and competing priorities.
• Balancing the need for data-driven decision-making with the need for speed to market in a competitive industry.

ASSUMPTION: The Lead Product Marketing role at AT&T presents numerous opportunities for career growth and development, but it also comes with its own set of challenges. Candidates should be prepared to work in a fast-paced, dynamic environment and manage shifting priorities and competing demands.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on data analysis and quantitative modeling, as well as the ability to work in a fast-paced, dynamic environment.
• In the telecommunications industry, pricing strategy and offer management are critical to driving customer engagement and market share. This role requires a strong understanding of the industry and its competitive landscape.
• Career paths for product marketing professionals may vary depending on the organization and industry. In the telecommunications industry, career progression may involve moving into senior or executive-level positions within the product marketing team, expanding into other areas of the business, or taking on cross-functional leadership roles.

ASSUMPTION: The Lead Product Marketing role at AT&T is unique in its focus on data-driven decision-making, adaptability, and resilience in a fast-paced, dynamic environment. Candidates should be prepared to work in a competitive, high-pressure industry and navigate a large, complex organization.

📝 Sample Projects

• Conducting a comprehensive analysis of customer behavior and market trends to inform pricing strategy and offer management.
• Developing and implementing a post-launch evaluation framework to assess the success of pricing or promotional strategies and adjust based on customer satisfaction or ROI metrics.
• Collaborating with channel and segment leaders on growth initiatives, ensuring that pricing strategies align with overall business objectives and drive customer engagement.

ASSUMPTION: The Lead Product Marketing role at AT&T involves a wide range of projects and initiatives, from data analysis and modeling to strategic planning and execution. Candidates should be prepared to take on diverse challenges and adapt to shifting priorities and market demands.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the product marketing team, and how this role fits into the broader organization?
• How does AT&T support the professional development and career growth of its employees, particularly in the product marketing team?
• Can you provide an example of a time when the company successfully adapted to market changes or competitive pressures, and what role did the product marketing team play in that process?
• How does AT&T balance the need for data-driven decision-making with the need for speed to market in a competitive industry?
• What are the key priorities and initiatives for the product marketing team in the coming year, and how does this role contribute to their success?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization and its priorities. By asking well-researched, relevant questions, you can gain valuable insights into the company's culture, values, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on data analysis, quantitative modeling, and adaptability in a fast-paced, dynamic environment.
• Prepare for behavioral and technical interview questions that assess your problem-solving skills, adaptability, and leadership potential.
• Research AT&T's products, services, and market position to show your understanding of the business and industry.
• Follow up with the hiring manager or HR representative within 48 hours of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.