📌 Core Information
🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site (5 days per week)
🔹 Category: Telecommunications
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and implementing strategies for AT&T Mobility products and services
- Leading the operational design and activation of business mobility offers and promotions
- Analyzing performance metrics to drive results in a dynamic competitive environment
- Collaborating with various teams, including technical partners, sales, marketing, and consumer partners
ASSUMPTION: This role requires strong analytical skills, experience in product marketing, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Responsible for the success of a product or group of products through development and execution of comprehensive marketing plans
✅ Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives
✅ Identifies, monitors, and analyzes internal and external performance parameters to position, modify features, and identify new uses for the product
✅ Provides continuing product surveillance and management of established product to attain financial objectives
✅ Leads cross-functional teams in presentation and resolution of marketing deliverables as needed
✅ Provides readout to leadership level regarding products and plans as assigned
✅ Acts as a team lead as needed to provide leadership to less experienced professionals
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product marketing, with a focus on mobility offers
Required Skills:
- Proven track record in product marketing, with a focus on mobility offers
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Proven leadership and team management skills
- Ability to thrive in a dynamic, fast-paced environment
- Familiarity with Power BI or similar data visualization tools
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience in the telecommunications industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in product marketing and a proven track record of driving results in a competitive environment.
💰 Compensation & Benefits
Salary Range: $143,800 - $215,800 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental Benefit Programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week, with a flexible work schedule available
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on wireless services, U-Verse, and enterprise applications & managed hosting solutions
Company Size: 10,001+ employees, providing a large, established work environment with ample opportunities for growth and collaboration
Founded: 1982, with a rich history in the telecommunications industry
Company Description:
- AT&T is a leading global provider of telecommunications services, offering a wide range of products and services, including wireless, broadband, and entertainment
- The company is committed to using its network, labs, products, services, and people to create a world where everything works together seamlessly, making life better for its customers
- AT&T is an equal opportunity employer, providing equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established company with a strong reputation in the telecommunications industry, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Experienced professional, with the opportunity for growth into a leadership role
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: On-site, with a minimum of 5 days per week required in the office
Growth Opportunities:
- Potential for career advancement into leadership roles within the product marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers significant opportunities for growth and development within the product marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters, with a modern and collaborative work environment
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas, is a vibrant and diverse city with a thriving business community
- The office is located in the heart of downtown Dallas, providing easy access to public transportation, dining, and entertainment options
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options to choose from
Work Schedule: Standard business hours, with flexibility for remote work on an as-needed basis
ASSUMPTION: The work environment at AT&T's corporate headquarters is collaborative and supportive, with a focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with AT&T's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Be prepared to discuss your experience with mobility offers and promotions, as well as your ability to analyze and interpret data
- Demonstrate your leadership and team management skills through examples from your past experiences
- Showcase your communication and presentation skills by preparing a concise and compelling presentation on a relevant product marketing topic
ATS Keywords: Product marketing, mobility offers, promotions, data analysis, leadership, team management, communication, presentation
ASSUMPTION: The application process for this role is competitive, with a focus on identifying candidates with strong product marketing experience and skills.
🛠️ Tools & Technologies
- Power BI or similar data visualization tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: This role requires proficiency in data visualization tools, Microsoft Office Suite, and project management tools. Familiarity with CRM software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Inspire our people
- Act with integrity
- Focus on our customers
- Innovate fearlessly
- Win together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you align with AT&T's core values and work style?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong leadership and team management skills?
- Are you proficient in data visualization tools and comfortable analyzing and interpreting data?
ASSUMPTION: AT&T values candidates who are collaborative, data-driven, adaptable, customer-focused, and results-driven, with a strong alignment with the company's core values and work style.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require long hours and quick decision-making
- The competitive telecommunications industry may present challenges in maintaining market share and driving results
- The on-site work arrangement may require commuting to the office a minimum of 5 days per week
- The role may require occasional travel to attend industry events or meet with partners and customers
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and development within the product marketing team and the broader organization.
📈 Similar Roles Comparison
- This role is similar to other product marketing roles within the telecommunications industry, with a focus on mobility offers and promotions
- However, this role is unique in its requirement for strong analytical skills and data-driven decision-making
- Career paths for this role may include advancement into leadership roles within the product marketing team or transition into other areas of the business, such as sales or business development
ASSUMPTION: This role offers a unique opportunity to leverage strong analytical skills and data-driven decision-making to drive results in the competitive telecommunications industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing plan for a new mobility offer, including market research, competitive analysis, and customer segmentation
- Analyzing mobility offer performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders
- Leading a cross-functional team to develop and launch a promotional campaign for a new mobility device, including coordination with technical partners, sales, marketing, and consumer partners
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and analysis to operational execution and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team?
- How does this role fit into the broader product marketing strategy for AT&T Mobility?
- What are the key priorities for this role in the first 90 days?
- How does AT&T support the growth and development of its product marketing professionals?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a concise and compelling presentation on a relevant product marketing topic, demonstrating your communication and presentation skills
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
