📌 Core Information
🔹 Job Title: Lead Product Marketing Manager
🔹 Company: Pinterest
🔹 Location: Dublin, Ireland
🔹 Job Type: Hybrid (1-2 days in-office per quarter)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Not remote (must be in the country)
🚀 Job Overview
Key aspects of this role include:
- Developing regional product market strategy for Pinterest's ads portfolio
- Ensuring product-market fit and driving market comprehension and adoption
- Influencing the product roadmap with regional insights
- Collaborating cross-functionally to align regional go-to-market strategy
- Executing local strategies autonomously and building relationships across teams
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong communication to balance regional needs with global product goals.
📋 Key Responsibilities
✅ Build the ads product go-to-market strategy for your region in close collaboration with Product Marketing, Business Marketing, and Sales teams
✅ Assess the capabilities and opportunities of your region through strategic, qualitative, and quantitative analysis
✅ Serve as an advocate and represent the voice of the region, ensuring broad awareness of and empathy for regional pain points internally
✅ Drive cross-functional alignment throughout the regional go-to-market strategy, tracking success metrics accordingly
✅ Use data and insights to drive adoption of strategic product priorities and influence the overall ads product strategy to ensure product-market fit in your region
✅ Educate and inspire internal and external teams on Pinterest’s ads product solutions for advertisers
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive regional product success.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field such as Marketing, or equivalent experience.
Experience: 8+ years of product marketing and/or brand marketing experience
Required Skills:
- Proven ability to build and execute local strategies
- Strong analytical skills leveraging qualitative and quantitative data to inform strategies
- Understanding of the European digital marketing space
- Strong communication skills at both executive and team levels
- Trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems
Preferred Skills:
- Fluency in French or German
- Willingness to travel
- Passion for Pinterest!
ASSUMPTION: Given the regional focus and cross-functional nature of this role, candidates with a strong background in product marketing, excellent communication skills, and a deep understanding of the European digital marketing landscape are ideal.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a senior marketing role in Dublin)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and parental leave policies
- Employee stock options
Working Hours: Full-time (40 hours/week), with 1-2 days in-office per quarter
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Dublin. Benefits are based on Pinterest's standard employee benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Pinterest operates in the Software Development industry, focusing on visual inspiration and discovery platforms.
Company Size: Pinterest has 1,001-5,000 employees globally, with a significant presence in Dublin.
Founded: Pinterest was founded in 2010 and has since grown to serve 482 million monthly active users worldwide.
Company Description:
- Pinterest's mission is to bring everyone the inspiration to create a life they love.
- The platform is a visual inspiration hub where users search, save, and shop ideas for various life moments.
- Pinterest is committed to fostering an inclusive work environment.
Company Specialties:
- Visual discovery engine
- Social media and content sharing
- E-commerce and shopping platform
- Advertising solutions for businesses
Company Website: Pinterest
ASSUMPTION: Pinterest's focus on user inspiration and discovery makes it an attractive platform for advertisers and users alike, driving its growth and success.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in product marketing.
Reporting Structure: The Lead Product Marketing Manager reports directly to the regional marketing leadership team and collaborates with cross-functional teams, including Product, Business Marketing, and Sales.
Work Arrangement: This role follows a hybrid work arrangement, requiring 1-2 days in-office per quarter.
Growth Opportunities:
- Potential career progression into regional marketing leadership or global product marketing roles
- Expanding regional influence and impact as Pinterest continues to grow
- Developing expertise in regional marketing strategies and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for candidates looking to expand their regional marketing expertise and make a substantial impact on Pinterest's global success.
🌍 Location & Work Environment
Office Type: Pinterest's Dublin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 505 Brannan St, San Francisco, California, US (with remote work flexibility)
Geographic Context:
- Dublin is the capital and largest city in Ireland, known for its vibrant culture, historic sites, and thriving tech industry.
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
- Dublin is home to a diverse and multicultural community, providing a rich and inclusive work environment.
Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work remotely most of the time.
ASSUMPTION: Dublin's thriving tech industry and high quality of life make it an attractive location for professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with regional marketing leadership
Key Assessment Areas:
- Strategic thinking and regional market analysis
- Cross-functional collaboration and communication skills
- Problem-solving and creative approach to regional challenges
- Understanding of Pinterest's platform and ads products
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of your regional market analysis and go-to-market strategies
- Demonstrate your passion for Pinterest and understanding of its platform and user base
ATS Keywords: Regional product marketing, market strategy, regional advocacy, go-to-market strategy, data analysis, cross-functional collaboration, European digital marketing, Pinterest ads
ASSUMPTION: Pinterest's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on regional marketing expertise.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management and collaboration tools (e.g., Asana, Slack)
- Pinterest's internal tools and platforms
ASSUMPTION: Candidates should be comfortable using data analysis tools, marketing automation platforms, and project management software to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire creativity
- Bring a positive attitude
- Value diversity and inclusion
- Act with integrity
- Be a good neighbor
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and creative problem solver
- Passionate about Pinterest's mission and platform
Self-Assessment Questions:
- How do you embody Pinterest's values in your daily work?
- Can you provide an example of a time when you successfully advocated for a regional market need within a global organization?
- How do you approach cross-functional collaboration and building relationships with diverse teams?
ASSUMPTION: Pinterest values candidates who align with their core values, demonstrate strong regional marketing expertise, and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Balancing regional needs with global product goals
- Managing cross-functional teams and stakeholders with competing priorities
- Adapting to the dynamic and evolving nature of Pinterest's platform and user base
- Keeping up with industry trends and competitor activities in the European digital marketing space
ASSUMPTION: These challenges require strong strategic thinking, communication, and adaptability, making them excellent opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses primarily on regional market strategy and advocacy
- This role requires a deep understanding of the European digital marketing landscape and regional nuances
- Career progression opportunities may include regional marketing leadership or global product marketing roles
ASSUMPTION: Candidates should consider the unique focus on regional market strategy and advocacy when comparing this role to other product marketing positions.
📝 Sample Projects
- Developing a regional go-to-market strategy for a new Pinterest ads product
- Conducting a market analysis to identify regional trends and opportunities for Pinterest's ads platform
- Collaborating with cross-functional teams to launch a regional campaign, driving user adoption and engagement
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Lead Product Marketing Manager role at Pinterest.
❓ Key Questions to Ask During Interview
- How does Pinterest support the growth and development of regional marketing professionals?
- Can you describe the cross-functional teams I will be working with and how we will collaborate to drive regional success?
- How does Pinterest measure the success of regional product marketing strategies, and what are the key performance indicators (KPIs) for this role?
- What are the most significant regional challenges facing Pinterest's ads platform, and how can this role address them?
- How does Pinterest foster a culture of inclusion and diversity, and what initiatives are in place to support employees from underrepresented backgrounds?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of your regional market analysis and go-to-market strategies
- Demonstrate your passion for Pinterest and understanding of its platform and user base
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
