Lead Product Marketing Manager

📌 Core Information

🔹 Job Title: Lead Product Marketing Manager

🔹 Company: ZeroFox

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Cybersecurity, Product Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading product marketing for multiple product lines on the ZeroFox platform
• Collaborating with cross-functional teams to identify market opportunities and define go-to-market strategies
• Creating compelling product positioning, messaging, and content to drive demand and enable sales teams
• Serving as the subject matter expert on buyers, competition, and relevant technology trends

ASSUMPTION: This role requires a well-rounded, results-oriented product marketer with a strong background in cybersecurity and a passion for solving customers’ real-world problems.

📋 Key Responsibilities

✅ Champion the voice of the customer to prioritize products and strategies throughout the product lifecycle

✅ Develop exceptional product positioning, proof-points, and messaging that differentiates ZeroFox products in the market

✅ Define data-driven customer segments and sales motions, and develop sales tools to support the selling process

✅ Leverage strong content creation background to develop various types of content, including web-pages, blogs, thought-leadership pieces, data-sheets, white papers, videos, and more

✅ Conduct market intelligence to become the subject matter expert on buyers, competition, and relevant technology trends

✅ Work closely with the ZeroFox Growth and Demand Generation team to develop integrated marketing campaigns and programs that drive demand for ZeroFox solutions

ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and execution to drive genuine customer impact.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, a technical field, or equivalent practical experience. MBA is a plus.

Experience: 5+ years of experience in product marketing, with a focus on B2B cybersecurity companies.

Required Skills:

• Proven track record of strong content creation and communication skills
• Ability to prioritize, problem-solve, multi-task, and work proactively in a dynamic environment
• Outstanding orchestration and people skills; master communicator who can speak to all levels of the organization and lead complex, cross-functional projects
• Strong analytical skills to decipher technical concepts and derive benefits that lead to effective and valuable content

Preferred Skills:

• Passion for cybersecurity and knowledge of key buyer and user personas
• Comfort working in a highly dynamic and demanding environment
• Incredibly creative marketing and communication skills to think 'outside the box' and innovate new approaches and marketing offers
• Strategic thinking with a default to execution, coupled with the ability to see beyond the day-to-day to help reach goals and overall organizational efficiencies

ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have a strong understanding of the cybersecurity industry and its trends.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Lead Product Marketing Manager role with 5-10 years of experience in the cybersecurity industry)

Benefits:

• Competitive compensation
• Community-driven culture with employee events
• Generous time off
• Comprehensive private insurance and EAP
• Fun, modern workspace
• Respectful and nourishing work environment

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: ZeroFox operates in the cybersecurity industry, focusing on external cybersecurity threats and protecting organizations' digital footprints.

Company Size: ZeroFox has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: ZeroFox was founded in 2013 and has since grown to become a leading provider of external cybersecurity solutions.

Company Description:

• ZeroFox delivers proactive external cybersecurity to outfox the adversary and disrupt, identify, and dismantle threats outside the traditional corporate perimeter.
• The ZeroFox Platform combines advanced AI-driven analysis to detect complex threats on the surface, Deep, and Dark Web with fully managed threat intelligence services and threat analysts who become an extension of your team – all while providing automated remediation to effectively disrupt threats.
• ZeroFox offers a range of solutions, including digital risk protection, threat intelligence, and executive protection software, to protect customers from growing threats across the external attack surface.

Company Specialties:

• Digital Risk Protection
• Threat Intelligence
• Dark Web Monitoring
• Brand Protection Software
• Domain Monitoring Tools
• Executive Protection Software
• Anti-Phishing Software
• External Cybersecurity
• Physical Security Intelligence
• Cybersecurity

Company Website: https://www.zerofox.com/

ASSUMPTION: ZeroFox is a well-established company in the cybersecurity industry, with a strong focus on innovation and customer-centric solutions.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in product marketing and the cybersecurity industry.

Reporting Structure: The Lead Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate closely with various teams, including Engineering, Marketing, and Sales.

Work Arrangement: This role is remote-friendly, offering flexible work arrangements and the opportunity to work from home or in one of ZeroFox's global offices.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or other areas of the organization.
• The dynamic nature of the cybersecurity industry and ZeroFox's commitment to innovation provide ample opportunities for professional growth and development.
• Collaborating with cross-functional teams and working closely with the CMO can lead to increased visibility and exposure within the organization.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: ZeroFox has multiple global offices, with a strong focus on remote work and flexible work arrangements.

Office Location(s): ZeroFox has offices in Baltimore, MD (USA), London (UK), Santiago (Chile), Reston, VA (USA), Bangalore (India), and Beaverton, OR (USA).

Geographic Context:

• ZeroFox's global presence allows for collaboration and interaction with team members and customers across various time zones and cultures.
• The company's commitment to remote work and flexible hours enables employees to maintain a healthy work-life balance.
• ZeroFox's offices are located in major cities with vibrant tech industries, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: ZeroFox's global presence and commitment to remote work provide a flexible and inclusive work environment that caters to diverse employee needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the hiring manager or a team member from the marketing department
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Product marketing skills and experience
• Understanding of the cybersecurity industry and its trends
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with ZeroFox's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills in the cybersecurity industry.
• Be prepared to discuss your understanding of the cybersecurity landscape and ZeroFox's products and services.
• Demonstrate your ability to think strategically and solve problems by providing examples of your past accomplishments.
• Showcase your strong communication and collaboration skills by explaining how you've worked effectively with cross-functional teams in the past.

ATS Keywords: Product marketing, cybersecurity, content creation, market analysis, strategic thinking, communication, collaboration, project management, customer focus, analytical skills, sales enablement, go-to-market strategy, interpersonal skills, creativity, problem-solving, adaptability

ASSUMPTION: ZeroFox's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (G Suite)
• Asana
• Slack
• Zoom

ASSUMPTION: ZeroFox uses a variety of tools and technologies to facilitate collaboration, communication, and project management among its global teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Results-driven
• Collaborative and team-oriented
• Flexible and adaptable
• Customer-focused

Self-Assessment Questions:

• Do you have a strong passion for cybersecurity and a deep understanding of the industry's trends and challenges?
• Are you comfortable working in a highly dynamic and demanding environment, and do you thrive on doing good work under pressure?
• Do you possess exceptional communication and collaboration skills, and can you effectively work with cross-functional teams to drive results?
• Are you highly creative and able to think 'outside the box' to innovate new approaches and marketing offers?
• Do you have a proven track record of success in product marketing, with a focus on the cybersecurity industry?

ASSUMPTION: ZeroFox values candidates who are passionate about cybersecurity, results-driven, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the cybersecurity industry may require candidates to adapt quickly and manage multiple priorities simultaneously.
• The role may involve working with complex technical concepts and deciphering them to create valuable content for various stakeholders.
• Candidates may face competition from other experienced product marketing professionals in the cybersecurity industry.
• The remote work environment may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated.

ASSUMPTION: While ZeroFox offers a dynamic and exciting work environment, candidates should be prepared to face potential challenges and adapt to the unique demands of the role and industry.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the cybersecurity industry, this position offers a higher level of responsibility and strategic influence, as well as the opportunity to work with a broad range of products and capabilities on the ZeroFox platform.
• ZeroFox's focus on external cybersecurity threats and proactive threat identification sets it apart from other cybersecurity companies, providing unique challenges and opportunities for product marketers.
• Career progression in this role may involve moving into a more senior marketing leadership position or transitioning into a related field, such as sales or customer success, within the cybersecurity industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions in the cybersecurity industry, with a strong focus on external cybersecurity threats and proactive threat identification.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product line on the ZeroFox platform, including market analysis, competitive positioning, and integrated marketing campaigns
• Creating a series of thought-leadership pieces that establish ZeroFox as a thought leader in the external cybersecurity industry and drive demand for its solutions
• Developing a sales enablement program that equips the sales team with the tools and knowledge they need to effectively position and sell ZeroFox's products and services

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the work required in this role, with a strong focus on driving demand, enabling sales teams, and establishing ZeroFox as a thought leader in the external cybersecurity industry.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team and how this role fits into the organization's structure?
• How does ZeroFox differentiate itself from other cybersecurity companies, and how does this role contribute to that differentiation?
• What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
• How does ZeroFox support the professional growth and development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the organization, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills in the cybersecurity industry.
• Prepare examples of your past accomplishments that demonstrate your ability to think strategically, solve problems, and drive results.
• Follow up with the ZeroFox HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.