Lead Professional, Retail Marketing, EKIN, Exp & Toolkits, GC

📌 Core Information

🔹 Job Title: Lead Professional, Retail Marketing, EKIN, Exp & Toolkits, GC

🔹 Company: Nike

🔹 Location: Shanghai, China Mainland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving inspiration, energy, and education for Firstline against seasonal brand priorities
• Creating scalable solutions and tools for consistent EKIN trialing experiences
• Igniting and managing store communities at scale to make athlete* dreams real
• Collaborating with global teams to inform process and tool improvements

ASSUMPTION: This role requires a high level of leadership, communication, and project management skills to effectively drive brand priorities and create impactful experiences.

📋 Key Responsibilities

✅ Lead the Geo EKIN/EXP team to foster relationships with athletes in Greater China

✅ Design and activate experiences to connect members to sport for life

✅ Support and empower store teams to build, grow, and engage with communities

✅ Deliver EKIN and scaling toolkit to ND/NSP for athletes' training

✅ Build strong partnerships with global EKIN/GC CFOP squad/Merch team

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree, Master’s degree preferred

Experience: 8+ years in marketing, retail marketing, or product-related teams. Multi-national company experience preferred.

Required Skills:

• Passion for sports, especially in running and training
• Fluency in English speaking and writing
• Strong leadership skills with people management experience

Preferred Skills:

• Experience in a multi-national company
• Fluency in Mandarin Chinese

ASSUMPTION: Given the role's focus on driving brand priorities and creating experiences, strong communication, leadership, and project management skills are crucial for success.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing role in Greater China is CNY 450,000 - 600,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Competitive benefits package
• Employee discounts on Nike products
• Opportunities for professional growth and development

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. May require occasional overtime or weekend work to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nike operates in the competitive footwear manufacturing industry, with a strong focus on sports and athletic apparel.

Company Size: Nike is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Nike was founded in 1964 and has since grown into a multinational corporation with a strong brand presence worldwide.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency
• Nike's mission is to bring inspiration and innovation to every athlete* in the world

Company Specialties:

• Footwear design and manufacturing
• Sports apparel and accessories
• Sports marketing and sponsorships
• Retail and e-commerce

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Nike's commitment to sustainability and innovation sets it apart in the footwear manufacturing industry and offers unique opportunities for employees.

📊 Role Analysis

Career Level: This role is at the senior professional level, requiring a high degree of expertise and leadership in retail marketing.

Reporting Structure: The Lead Professional reports directly to the Retail Marketing team and collaborates with various teams, including Marketplace, Merch, and Global EKIN/GC CFOP squad.

Work Arrangement: This role is on-site, with a focus on driving brand priorities and creating experiences in Greater China.

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on high-impact projects and campaigns
• Career progression within Nike's global marketing organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on Nike's brand and business.

🌍 Location & Work Environment

Office Type: Nike's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Nike GC HQ, Shanghai, China Mainland

Geographic Context:

• Shanghai is a major global city with a vibrant sports culture and a significant Nike presence
• The city offers numerous opportunities for networking and professional growth within the sports industry
• Shanghai is known for its rich history, diverse culture, and modern infrastructure

Work Schedule: Standard working hours with occasional overtime or weekend work as needed to support events or campaigns.

ASSUMPTION: Working in Shanghai offers unique opportunities for candidates interested in the sports industry and the vibrant culture of a global city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round interviews with senior leadership

Key Assessment Areas:

• Leadership and team management skills
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Understanding of Nike's brand and retail marketing strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your leadership and project management skills in retail marketing
• Demonstrate your passion for sports and understanding of Nike's brand and culture

ATS Keywords: Retail Marketing, EKIN, EXP, Toolkits, GC, Leadership, Communication, Sports, Nike, Greater China, Community Engagement, Experience Design

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' leadership, communication, and strategic thinking skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovate and think differently
• Act with urgency
• Be a force for positive change
• Embrace inclusion and diversity

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and responsive to change
• Passionate about sports and Nike's brand

Self-Assessment Questions:

• How do you embody Nike's values in your daily work?
• Can you provide an example of a time when you drove results through urgency and action?
• How do you foster a culture of inclusion and diversity within your teams?

ASSUMPTION: Nike's company culture emphasizes innovation, collaboration, and a passion for sports, making it an attractive workplace for candidates who share these values.

⚠️ Potential Challenges

• Managing a large team and driving results across multiple projects simultaneously
• Adapting to a fast-paced, dynamic work environment with shifting priorities
• Balancing the needs of global teams with local market requirements
• Navigating a large organization with diverse teams and stakeholders

ASSUMPTION: The potential challenges in this role require strong leadership, communication, and project management skills to overcome.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Retail Marketing Manager position, but with a greater focus on driving brand priorities and creating experiences
• In the footwear manufacturing industry, this role is unique in its focus on Greater China and the Geo EKIN/EXP team
• Career progression from this role could lead to director-level or higher positions within Nike's global marketing organization

ASSUMPTION: This role offers unique opportunities for candidates interested in driving brand priorities and creating experiences in the footwear manufacturing industry.

📝 Sample Projects

• Developing and executing a seasonal brand campaign to drive consumer engagement and sales
• Creating and implementing scalable tools and processes to enhance EKIN trialing experiences
• Building and managing a community of athletes and influencers to promote Nike's brand and products

ASSUMPTION: The sample projects for this role require strong leadership, communication, and project management skills to execute successfully.

❓ Key Questions to Ask During Interview

• How does this role fit into Nike's global retail marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the Geo EKIN/EXP team collaborate with other global teams to drive brand priorities?
• What opportunities are there for professional growth and development within this role?
• How does Nike support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your leadership and project management skills in retail marketing
• Demonstrate your passion for sports and understanding of Nike's brand and culture
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.