- Job Title: Lead Programmatic Manager
- Company: Mochi Health
- Location: San Francisco, CA
- Job Type: Full-time, On-site (5 days/week)
- Category: Marketing
- Date Posted: May 2, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding Mochi's online marketing efforts via programmatic advertising
- Managing digital advertising campaigns to achieve conversion goals
- Collaborating with cross-functional teams to create integrated campaigns
- Partnering with analytics to evaluate campaign performance and assess testing results
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
- Campaign Management: Oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms to achieve numeric conversion goals at or below the target customer acquisition cost.
- Collaboration: Work closely with design, brand, and analytics teams to fulfill creative asset needs, coordinate advertising strategy, and evaluate campaign performance.
- Strategic Planning: Develop and implement advertising strategies that align with overall marketing objectives and business goals.
- Performance Analysis: Continuously monitor and analyze campaign performance, using data-driven insights to optimize campaigns and maximize ROI.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree a plus.
- Experience: 5+ years of experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred.
- Required Skills:
- Strong understanding of programmatic media buying, RTB (Real-Time Bidding), DSPs (Demand-Side Platforms), and DMPs (Data Management Platforms)
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
- Fluent in media research/analytics and consumer trends
- Excellent communication skills
- Bias toward action and high velocity of experimentation to develop learning that improves performance
- Preferred Skills:
- Experience with Google Ads, Facebook Ads, and other major advertising platforms
- Familiarity with marketing automation tools and CRM systems
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Given the role's focus on programmatic advertising, candidates with experience in ad tech or agency environments may have an advantage.
💰 Compensation & Benefits
- Salary Range: $125,000 - $200,000 (base salary)
- Benefits:
- Comprehensive health coverage (medical, dental, and vision)
- Financial security (401k with company matching, fully covered life insurance)
- Time to recharge (unlimited PTO, generous company holidays)
- Wellness first (weekly mindfulness sessions, group workouts, fitness perks)
- Daily fuel (unlimited espresso and matcha bar, daily lunch)
- Connection & community (team lunches, office hangs, offsite retreats)
- High-impact work (shaping the future of digital healthcare during an exciting growth period)
- Competitive compensation (top-of-market salary and generous equity package)
- World-class team (join a team of thoughtful, driven professionals across various departments)
- Profitable & explosive growth (commitment to decisions ensuring long-term success, stability, and team/customer well-being)
- Prime location (vibrant downtown San Francisco HQ, steps from public transit, great coffee shops, and city attractions)
ASSUMPTION: The salary range provided is inclusive of the minimum and maximum targets for new hire salaries across all locations. Actual compensation may vary based on various factors such as job-related skills, experience, relevant education or training, and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Mochi Health operates in the healthcare industry, specifically focusing on obesity medicine and weight care solutions.
- Company Size: Mochi Health is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
- Founded: Mochi Health was founded in 2022, making it a relatively new but rapidly growing startup.
- Company Description: Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions. They offer one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team available around the clock. Their best-in-class telehealth platform ensures care accessibility to patients whenever and wherever they need it.
- Company Specialties: Mochi Health specializes in weight loss and obesity treatments, utilizing GLP-1 prescriptions and personalized care plans to help patients achieve lasting success.
📊 Role Analysis
- Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, hands-on campaign management, and team collaboration.
- Reporting Structure: The Lead Programmatic Manager reports directly to Mochi's Head of Growth and may oversee junior team members or external agencies.
- Work Arrangement: This role operates on an on-site basis, with a requirement to work 5 days a week at the company's headquarters in San Francisco.
- Growth Opportunities: As Mochi Health continues to grow, there may be opportunities for the Lead Programmatic Manager to expand their team, take on additional responsibilities, or transition into a more senior role within the marketing department.
🌍 Location & Work Environment
- Office Type: Mochi Health's headquarters is a vibrant, downtown San Francisco office, providing an energetic and collaborative work environment.
- Office Location(s): 161 Natoma St, San Francisco, California 94105, US
- Geographic Context: San Francisco offers a diverse and dynamic urban environment, with easy access to public transportation, coffee shops, and various amenities.
- Work Schedule: The standard workweek is Monday through Friday, with a flexible start and end time. Occasional evening or weekend work may be required to support campaign launches or special projects.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone screens, skill assessments, and on-site interviews with cross-functional teams.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with programmatic advertising, campaign management, and data analysis. Additionally, they should be ready to present their strategic thinking, communication skills, and cultural fit with Mochi Health.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, using keywords from the job description.
- Prepare examples of successful programmatic campaigns you've managed, emphasizing your ability to achieve conversion goals and optimize performance.
- Familiarize yourself with Mochi Health's mission and values, and be ready to discuss how your personal goals align with the company's objectives.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Demand-Side Platforms (DSPs)
- Data Management Platforms (DMPs)
- Google Analytics
- Tableau or Power BI (data visualization tools)
- Marketing automation tools and CRM systems
👔 Cultural Fit Considerations
- Company Values: Mochi Health values innovation, collaboration, patient-centricity, and continuous learning. They seek candidates who embody these values and are passionate about making a positive impact in the healthcare space.
- Work Style: Mochi Health fosters a dynamic, fast-paced work environment that encourages autonomy, initiative, and cross-functional collaboration. They value employees who are adaptable, results-driven, and committed to their team's success.
- Self-Assessment Questions:
- How do you embody Mochi Health's core values in your daily work?
- Describe a time when you had to adapt to a rapidly changing environment, and how did you approach the situation?
- How do you prioritize and manage multiple projects or campaigns simultaneously?
⚠️ Potential Challenges
- Role-specific: The fast-paced nature of the startup environment may require candidates to adapt quickly to changing priorities and tight deadlines.
- Company-specific: As a growing startup, Mochi Health may experience organizational changes that impact the Lead Programmatic Manager's role or responsibilities.
- Work arrangement-specific: Working on-site 5 days a week may require candidates to commute daily or relocate to the San Francisco area.
- Location-specific: San Francisco's high cost of living may present financial challenges for some candidates.
📈 Similar Roles Comparison
- Role differences: Compared to similar roles at larger organizations, the Lead Programmatic Manager at Mochi Health may have more autonomy and responsibility for campaign strategy and execution.
- Industry-specific context: Mochi Health's focus on obesity medicine and weight care solutions sets it apart from more general healthcare or consumer-focused companies.
- Career path comparison: This role offers opportunities for growth within the marketing department, potentially leading to more senior positions or expanded team responsibilities.
📝 Sample Projects
- Role-specific: Develop and execute a programmatic advertising campaign targeting new patient acquisition, optimizing performance based on real-time data analysis.
- Industry-specific: Collaborate with the clinical team to create targeted campaigns promoting the benefits of GLP-1 prescriptions for weight loss.
- Reported responsibilities-specific: Analyze campaign performance data to identify trends, optimize targeting strategies, and improve overall campaign ROI.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them?
- How does Mochi Health measure the success of its programmatic advertising campaigns, and what key performance indicators (KPIs) are most important to track?
- What opportunities exist for professional development and growth within the marketing department at Mochi Health?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/mochihealth/jobs/4671558008).
- Tailor your resume and cover letter to highlight your relevant experience and skills, using keywords from the job description.
- Prepare examples of successful programmatic campaigns you've managed, emphasizing your ability to achieve conversion goals and optimize performance.
- Familiarize yourself with Mochi Health's mission and values, and be ready to discuss how your personal goals align with the company's objectives.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
