📌 Core Information
🔹 Job Title: Lead Programmatic Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site (5 days/week)
🔹 Category: Digital Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding Mochi Health's online marketing efforts via programmatic advertising
- Managing digital advertising campaigns to achieve numeric conversion goals
- Collaborating with cross-functional teams to create and execute campaigns
- Analyzing campaign performance and assessing results of creative or other testing
ASSUMPTION: This role requires a strong understanding of the ad ecosystem and programmatic advertising, as well as excellent problem-solving abilities and a track record of success in performance-driven roles.
📋 Key Responsibilities
✅ Expand Mochi’s existing online marketing efforts via programmatic advertising
✅ Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost
✅ Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
✅ Work with design and brand to fulfill creative asset needs
✅ Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing
ASSUMPTION: The ideal candidate will have a passion for making a positive impact in the healthcare space and be comfortable in a quickly changing startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
Required Skills:
- Strong understanding of programmatic media buying, RTB (Real-Time Bidding), DSPs (Demand-Side Platforms), and DMPs (Data Management Platforms)
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
- Fluent in media research/analytics and consumer trends
- Bias toward action and high velocity of experimentation to develop learning that improves performance
- Excellent communication skills
Preferred Skills:
- Experience with Google Ads, Facebook Ads, and other major ad platforms
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: The ideal candidate will have a strong understanding of the digital marketing landscape and be able to adapt to new tools and platforms as needed.
💰 Compensation & Benefits
Salary Range: $125,000 - $200,000
Benefits:
- Comprehensive Health Coverage
- Financial Security
- Time to Recharge
- Wellness First
- Daily Fuel
- Connection & Community
- High-Impact Work
- Competitive Compensation
- World-Class Team
- Profitable & Explosive Growth
- Prime Location
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco Bay Area. Benefits are comprehensive and designed to support employees' health and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the digital healthcare industry, focusing on weight loss and obesity treatment. The company is part of the rapidly growing telehealth and obesity medicine sectors.
Company Size: Mochi Health is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Mochi Health was founded in 2022, making it a relatively new but rapidly growing startup.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with personalized weight loss plans.
- Mochi Health aims to make care accessible to patients whenever and wherever they need it through its best-in-class telehealth platform.
Company Specialties:
- Weight loss and obesity treatment
- Telehealth and virtual care
- Personalized medicine
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health is a mission-driven company focused on improving patients' lives through innovative, personalized weight care solutions.
📊 Role Analysis
Career Level: This role is suitable for experienced digital marketing professionals looking to take on a leadership position in programmatic advertising.
Reporting Structure: The Lead Programmatic Manager reports directly to Mochi’s Head of Growth and oversees the execution, optimization, and reporting of digital advertising campaigns.
Work Arrangement: This role is on-site, with employees working from the company's headquarters in San Francisco, CA, for five days a week.
Growth Opportunities:
- As Mochi Health continues to grow, there may be opportunities for the Lead Programmatic Manager to expand their team and take on additional responsibilities.
- The company values internal promotions and offers opportunities for employees to grow within the organization.
ASSUMPTION: This role offers significant growth potential as Mochi Health continues to expand its digital marketing efforts and solidify its position in the obesity medicine market.
🌍 Location & Work Environment
Office Type: Mochi Health's headquarters is a vibrant, downtown San Francisco location with a collaborative and innovative work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a diverse and dynamic job market.
- The city offers a high cost of living but also abundant cultural, recreational, and professional opportunities.
- Mochi Health's office is conveniently located near public transit, great coffee shops, and other amenities.
Work Schedule: Employees work from the office for five days a week, with some flexibility for remote work as needed.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a more cohesive and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Growth
Key Assessment Areas:
- Digital marketing expertise and programmatic advertising knowledge
- Problem-solving skills and ability to optimize campaigns
- Communication and collaboration skills
- Alignment with Mochi Health's mission and values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and programmatic advertising.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
ATS Keywords: Programmatic advertising, digital marketing, campaign management, media buying, RTB, DSPs, DMPs, remarketing, targeting tactics, media research, analytics, consumer trends, communication skills, problem-solving, self-starter, startup environment
ASSUMPTION: Mochi Health uses an Applicant Tracking System (ATS) to screen and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Demand-Side Platforms (DSPs)
- Data Management Platforms (DMPs)
- Marketing automation tools and CRM systems
ASSUMPTION: The required tools and technologies for this role may change as Mochi Health's digital marketing strategy evolves.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Mochi Health prioritizes the needs and well-being of its patients above all else.
- Innovative: The company encourages creativity, continuous learning, and a growth mindset.
- Collaborative: Mochi Health fosters a team-oriented work environment that values open communication and mutual support.
Work Style:
- Data-driven: Mochi Health relies on data and analytics to inform decision-making and optimize campaigns.
- Agile: The company embraces a dynamic and adaptable work environment, allowing for quick changes and continuous improvement.
- Mission-focused: Mochi Health's employees are passionate about the company's mission to improve patients' lives through personalized weight care solutions.
Self-Assessment Questions:
- Do you share Mochi Health's commitment to patient-centric care and improving patients' lives?
- Are you comfortable working in a dynamic, startup environment that requires adaptability and quick decision-making?
- Do you thrive in a collaborative work environment that values open communication and mutual support?
ASSUMPTION: Mochi Health's company culture is driven by its mission to provide personalized, clinically-backed weight care solutions and improve patients' lives.
⚠️ Potential Challenges
- The fast-paced, startup environment may require employees to adapt quickly to changes and prioritize multiple projects simultaneously.
- Mochi Health's focus on personalized, clinically-backed weight care solutions may require employees to stay up-to-date with the latest research and best practices in obesity medicine and digital marketing.
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment.
- The high cost of living in San Francisco may present financial challenges for some employees.
ASSUMPTION: These potential challenges can be mitigated by Mochi Health's commitment to fostering a supportive and collaborative work environment that prioritizes employee well-being and growth.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, the Lead Programmatic Manager position at Mochi Health places a greater emphasis on programmatic advertising and campaign optimization.
- Mochi Health's focus on personalized, clinically-backed weight care solutions sets it apart from other digital healthcare companies, which may focus more on telemedicine or other remote care services.
- As a growing startup, Mochi Health offers significant growth opportunities for employees looking to advance their careers in digital marketing and programmatic advertising.
ASSUMPTION: This role is well-suited for digital marketing professionals with a strong background in programmatic advertising and a passion for making a positive impact in the healthcare industry.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to promote Mochi Health's personalized weight loss plans to a specific demographic
- Analyzing campaign performance data to optimize ad spend and improve conversion rates
- Collaborating with cross-functional teams to create and test new ad creatives and landing pages
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Lead Programmatic Manager role at Mochi Health.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Mochi Health approach A/B testing and optimization for digital advertising campaigns?
- What opportunities are there for professional growth and development within the company?
- How does Mochi Health support work-life balance for its employees?
- What is the company's long-term vision for expanding its digital marketing efforts and growing its online presence?
ASSUMPTION: Asking these questions can help you better understand the work environment, company culture, and growth opportunities at Mochi Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/mochihealth/jobs/4692846008
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and programmatic advertising.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively.
- If selected for an interview, be prepared to discuss your approach to digital marketing and programmatic advertising, as well as your understanding of Mochi Health's mission and values.
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
