πΉ Job Title: Lead, Retail Brand Marketing - India
πΉ Company: Nike
πΉ Location: Bengaluru, Karnataka, India
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: April 9, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with excellent communication skills and experience in retail or brand marketing to drive brand offense and collaborate effectively with various teams.
β Plan and execute seasonal and 365 storytelling and retail activations in key doors across different channels in Nike India
β Manage localized retail marketing calendar and ensure projects are delivered in a timely manner
β Create scalable retail brand guidance for local partners to adopt and execute across all retail tiers
β Collaborate with cross-functional teams on marketplace mapping and define roles for each retail door and channel
β Drive clarity and alignment on retail brand direction and deliverables, seasonal process, and requirements with cross-functional teams
β Champion and reinforce brand standards excellence to internal and external partners
β Ensure full alignment and coordination with the SEA&I Visual Merchandising (VM) and EKIN territory teams to create holistic country retail marketing plans
β Together with the SEA&I channel leads, co-manage annual country retail brand and VM budgets across different channels to maximize resources and deliver on time
β Manage the local retail brand and VM agency team as they execute seasonal and 365 retail marketing plans in country
β Contribute to regular exchanges with multiple teams across Nike to share ideas, best practices, and learnings
β Partner closely with Nike Direct Stores and Nike Marketplace Partners team to influence and reinforce retail concept marketing direction and brand standards for fleet expansion and elevation
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance creativity with organizational and procedural excellence in a fast-moving environment.
Education: Bachelorβs degree or equivalent
Experience: Minimum 5 years of experience in retail, brand, or omnichannel marketing; 2 years additional experience in lieu of a degree
Required Skills:
Preferred Skills:
ASSUMPTION: Strong communication skills, both written and verbal, are crucial for this role to effectively collaborate with various teams and stakeholders.
Salary Range: INR 18-25 LPA (Estimated based on industry standards for a mid-level marketing role in India)
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM IST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in India. Actual compensation may vary based on experience and qualifications.
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
Company Specialties:
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and innovation makes it an attractive employer for candidates seeking to work for a socially responsible company in the footwear industry.
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the SEA&I Retail Marketing Team and collaborates with various cross-functional teams
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in retail or brand marketing within a large, global organization.
Office Type: Corporate office environment
Office Location(s): Bengaluru, Karnataka, India
Geographic Context:
Work Schedule: Standard office hours, Monday-Friday, with occasional overtime during peak periods
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment and be willing to adapt to changing priorities and deadlines.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Retail Marketing, Brand Marketing, Project Management, Cross-Functional Teams, Nike, Sustainability, Storytelling, Campaign Management, Budget Management, Agency Management
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experience, and be prepared to discuss their passion for retail marketing and the Nike brand during the interview process.
ASSUMPTION: Proficiency in Microsoft Office Suite and project management tools is essential for this role. Familiarity with design software and data analysis tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with Nike's company values and work style to ensure a successful and fulfilling career with the organization.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively with various teams, and adapt to a fast-paced work environment.
ASSUMPTION: Candidates should research similar roles in the industry and consider their career goals when applying for this position.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have successfully executed them in previous roles.
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.