📌 Core Information
🔹 Job Title: Lead, Social Media & Content Strategy
🔹 Company: Linen Chest
🔹 Location: Laval, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (1-year maternity leave contract with potential extension)
🚀 Job Overview
Key aspects of this role include:
- Guiding the voice and content strategy for Linen Chest's social media presence
- Managing the daily content calendar, influencer partnerships, and aligning social content with product launches and campaigns
- Collaborating with cross-functional teams to bring campaigns to life and ensure content stays relevant, on-brand, and engaging
- Staying current on platform trends, algorithm changes, and new content formats
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and a passion for staying up-to-date with the latest social media trends.
📋 Key Responsibilities
✅ Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube
✅ Manage the daily content calendar, publishing schedule, and community engagement
✅ Collaborate on content creation and maintain a consistent, elevated brand look and feel
✅ Lead influencer and creator partnerships, from outreach to execution and performance tracking
✅ Align social content with product launches, promos, and omnichannel campaigns
✅ Host giveaways to drive growth and engagement
✅ Respond to comments and DMs, and monitor brand mentions to stay connected with the audience
✅ Track KPIs using analytics tools and adjust strategy based on performance
✅ Partner with paid media to amplify organic content
ASSUMPTION: This role requires a high level of organization and self-motivation, especially in a remote work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in social media strategy and execution
Required Skills:
- Proven experience managing influencer relationships and campaigns
- Strong understanding of content performance across social platforms
- Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing/analytics features
- Data-driven mindset with experience interpreting social metrics
- Highly organized and self-motivated, especially in a remote work environment
Preferred Skills:
- Bilingual (English/French)
ASSUMPTION: Candidates with experience in the retail industry and a strong understanding of home decor trends may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for a mid-level marketing role in Quebec)
Benefits:
- Competitive benefits package for full-time employees
- Opportunity to work for a well-established retailer in the home decor industry
- Chance to grow and develop within the company
Working Hours: Full-time, with flexible hours to accommodate social media engagement and campaign deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Home Decor)
Company Size: Medium (501-1,000 employees)
Founded: 1961
Company Description:
- Linen Chest is one of Canada's top home retail destinations, specializing in bed, bath, kitchen, and home decor products
- Known for its high-quality products and exceptional customer service
- Offers a wide range of products, from bedding and bath to kitchenware and home decor
Company Specialties:
- Bedding
- Bath
- Decor
- Kitchen
- Electrics
- Tabletop
- Glassware
- Mattress
- Custom Window Treatment
- and Gifts
Company Website: www.linenchest.com
ASSUMPTION: Linen Chest's focus on high-quality products and exceptional customer service makes it an attractive employer for candidates seeking a career in the retail industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including creative, eCommerce, and retail teams
Work Arrangement: Remote (1-year maternity leave contract with potential extension)
Growth Opportunities:
- Potential for contract extension or full-time employment
- Opportunity to grow within the marketing department or explore other areas of the business
- Chance to develop skills in influencer marketing, content strategy, and cross-functional team collaboration
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills in social media strategy and influencer marketing.
🌍 Location & Work Environment
Office Type: Head office located in Laval, Quebec
Office Location(s): 4455 Autoroute des Laurentides, Laval, Quebec H7L 5X8, Canada
Geographic Context:
- Laval is a city located on the north shore of Montreal, offering a mix of urban and suburban living
- Close proximity to Montreal, offering access to cultural attractions, entertainment, and nightlife
- Easy access to public transportation, including bus and metro services
Work Schedule: Full-time, with flexible hours to accommodate social media engagement and campaign deadlines
ASSUMPTION: Laval offers a convenient location for candidates seeking a balance between urban and suburban living, with easy access to Montreal's cultural attractions and public transportation.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Social media strategy and execution
- Influencer marketing experience
- Data-driven mindset and analytics skills
- Cultural fit and alignment with Linen Chest's values
Application Tips:
- Highlight relevant social media campaigns and influencer partnerships in your resume and cover letter
- Demonstrate your understanding of Linen Chest's brand and target audience
- Showcase your creativity and strategic thinking in your application materials
ATS Keywords: Social Media Strategy, Content Creation, Influencer Marketing, Community Engagement, Performance Tracking, Analytics Tools, Data-Driven Mindset, Organizational Skills, Bilingual
ASSUMPTION: Linen Chest's application process is designed to assess candidates' skills and cultural fit, with a focus on social media strategy and execution, influencer marketing, and data-driven decision making.
🛠️ Tools & Technologies
- Hootsuite
- Canva
- CapCut
- Native publishing and analytics features (Instagram, TikTok, Facebook, Pinterest, YouTube)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used for content creation, scheduling, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Creative and strategic
- Data-driven and analytical
- Highly organized and self-motivated
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and algorithms?
- Are you comfortable using analytics tools to inform your strategy?
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you a creative problem-solver with a collaborative work style?
ASSUMPTION: Linen Chest values candidates who are customer-centric, innovative, collaborative, and accountable, with a strong focus on data-driven decision making and a creative, strategic approach to social media strategy and execution.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Collaborating with cross-functional teams to ensure consistent branding and messaging
- Working remotely and maintaining productivity in a self-motivated environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to staying current with social media trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Strategist position, but with a focus on the home decor retail industry
- Unlike other social media roles, this position requires a strong understanding of influencer marketing and partnerships
- Career progression may include roles such as Senior Social Media Manager, Marketing Manager, or Director of Marketing
ASSUMPTION: This role offers a unique opportunity to specialize in social media strategy and influencer marketing within the home decor retail industry.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including influencer partnerships and content creation
- Analyzing social media performance data to inform content strategy and optimize engagement
- Managing a social media crisis or negative feedback, and developing a plan to address the issue and maintain brand reputation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and content creation to data analysis and crisis management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Linen Chest?
- What are the key priorities for this role in the first 90 days?
- How does Linen Chest support the growth and development of its employees?
- What is the typical career path for someone in this role?
- How does Linen Chest measure the success of its social media campaigns?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's marketing strategy, career growth opportunities, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter through the application link
- Highlight relevant social media campaigns and influencer partnerships in your resume and cover letter
- Demonstrate your understanding of Linen Chest's brand and target audience
- Showcase your creativity and strategic thinking in your application materials
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
